Top Marketing Jobs in Birmingham, AL

Own go-to-market strategy and execution for SonicWall’s EDR, threat protection, and other product lines. Develop positioning, messaging, launches, sales enablement, thought leadership, demand-generation content, and competitive intelligence. Lead technology alliance partner marketing, joint go-to-market plans, and performance measurement. Translate complex cybersecurity capabilities into compelling business value while partnering cross-functionally with product, engineering, sales, channel, and alliance teams.

Lead cross-channel CRM lifecycle programs (Email, Push, SMS, packaging inserts) to reduce churn and drive retention. Partner with Creative, Data Science, Product, and Engineering to design personalized, data-driven campaigns, optimize workflows with ESPs and AI tools, and report performance and strategic insights to leadership.

Develop integrated marketing programs, go-to-market strategies, content campaigns, and proposals that generate advertising revenue across digital, print, mobile, video, audio, social, and experiential platforms. Partner with sales, marketing, ad operations, editorial, and events teams; build industry partnerships; analyze trends and campaign performance; create sales materials; and present marketing solutions to clients and agencies.

The Senior Lifecycle Marketing Manager develops and executes marketing strategies for software buyers and vendors, focusing on engagement and retention through email marketing, data analysis, and cross-functional collaboration.

Lead lifecycle marketing strategy across email, SMS, in-app, and push channels for agency clients. Manage senior client relationships, onboarding and transitions, team development, campaign optimization, financial KPIs, innovation, client education, and thought leadership. Drive data-informed strategies that improve engagement, loyalty, customer lifetime value, account growth, and operational efficiency.

Own go-to-market positioning and marketing strategy for Guidewire PricingCenter and Predict. Develop technical content, sales enablement, thought leadership, and competitive intelligence for actuarial and data science audiences. Partner with product, engineering, and sales to influence the roadmap, accelerate adoption, generate pipeline, and translate insurance pricing, predictive modeling, and machine learning capabilities into compelling business narratives.

Own Workstreet’s marketing strategy and execution as its first marketing hire. Develop positioning, messaging, case studies, sales collateral, events, content, demand-generation programs, and market intelligence. Manage external agencies, freelancers, and channel partners while coordinating with sales, executives, and subject-matter experts. The role focuses on B2B SaaS marketing within cybersecurity and GRC, using HubSpot and external partners to accelerate growth.

The Marketing Associate will drive awareness and market presence, execute integrated marketing campaigns, collaborate cross-functionally, and utilize AI automation in a dynamic healthcare environment.

Own Revive Media’s marketing strategy and build a demand generation engine for Convoy’s expansion into SMB verticals. Responsibilities include brand positioning, competitive research, multi-channel pipeline generation, PR, events, website direction, content and social strategy, budget ownership, forecasting, marketing analytics, and cross-functional CRM partnership. The role also manages external contractors, supports win-back campaigns, and develops the business case for future marketing hires.

Supports digital marketing campaigns for music artists by assisting with campaign strategy, social media seeding, influencer and media research, content sourcing, trend monitoring, performance tracking, budget monitoring, audience engagement, and administrative reporting. Creates and posts short-form content, develops engaging headlines and captions, analyzes campaign metrics, and maintains tracking spreadsheets and documentation.

Build and lead MCG’s enterprise marketing function across six Centers of Excellence. Develop positioning, messaging, go-to-market plans, integrated campaigns, digital strategy, market intelligence, sales enablement, and content programs for engineered power solutions. Establish marketing processes, analytics, reporting, budgets, vendor partnerships, and a scalable team while personally executing priority deliverables. Partner with product, engineering, sales, and operations leaders to translate technical capabilities into customer value and support growth, acquisitions, and new service lines.

Create technical demos, reference architectures, and workshops that make a complex AI-agent security platform understandable. Gather field and customer feedback, validate AI-generated content for accuracy, enable sales and partners with technical assets, represent the product at events, and support launches and technical positioning across product and marketing teams.

Lead and scale multi-channel customer acquisition for personal loans, balancing growth and unit economics. Own performance marketing, forecasting, budget pacing, analytics, testing culture, team building, martech adoption, and cross-functional alignment to drive profitable loan originations.

Support planning, coordination, and delivery of integrated global marketing campaigns. Assist with discovery, creative briefs, cross-channel coordination, performance data collection, asset rollouts, and stakeholder communication. Work closely with Creative, Digital, and regional teams to ensure on-brand execution and continuous improvement. Participate in spiritual formation community and comply with background checks and faith requirements.

The Director of Product Marketing leads strategies for the launch of IMVT-1402, coordinating with cross-functional teams, developing market research, and implementing promotional tactics to enhance brand positioning and customer engagement in Graves' Disease.

Lead cross-functional marketing and operations strategy projects: generate hypotheses via analytics and benchmarking, plan and execute initiatives, align stakeholders, present executive-ready recommendations, and scale best practices to drive revenue and operational efficiency.

The Marketing Manager will design and execute demand generation strategies, manage campaigns across channels, and optimize performance metrics to drive lead acquisition for the sales team.

The Marketing Operations Manager will optimize marketing processes and automation, utilizing AI and coordinating with teams to enhance creative output and efficiency.

Translate and creatively adapt marketing, entertainment, and multimedia content from English to Spanish (Spain). Collaborate with internal and linguistic teams, research cultural nuances, and ensure translations align with brand tone and guidelines. Review and provide feedback on marketing projects to improve quality and resonance.

Create technical content and developer-focused assets (blog posts, tutorials, case studies, onboarding, sales enablement) to drive adoption and pipeline. Run webinars, gather developer feedback, support product positioning, and collaborate with Sales, Developer Experience, and Product.

Join as a Marketing Specialist to execute and optimize multi-channel campaigns, manage AI-driven workflows, and enhance SEO efforts while collaborating with cross-functional teams.

Lead and scale paid acquisition for consumer app growth and merchant lead generation. Own strategy, manage agencies, run and optimize campaigns across major ad platforms, build experimentation roadmaps, manage attribution and reporting (AppsFlyer, GA4, GTM, Salesforce), and partner with Product, Sales, Data, and Creative teams.

Lead go-to-market strategy for Commerce products, define positioning, messaging, and pricing, create launch materials and sales enablement, drive market intelligence, support demand generation and customer adoption, and collaborate with product, sales, and customer success to grow e-commerce and thrift retail solutions.

Lead end-to-end growth marketing to drive pipeline and revenue. Build and optimize full-funnel acquisition, conversion, and lifecycle programs, own channel mix and budget, mentor Demand Gen/Events/Lifecycle teams, align closely with Sales and Product Marketing, and deliver data-driven experiments and attribution to improve funnel efficiency and ROI.

Lead global marketing strategy and build a scalable marketing organization across demand generation, product marketing, brand, content, digital, and communications. Drive pipeline and predictable revenue through integrated programs (inbound, outbound, ABM, partner), partner with sales on ICP and messaging, own product positioning and launches, and build data-driven analytics, attribution, and marketing operations.