Top Marketing Jobs in Birmingham, AL

Develops and leads integrated email, SMS/RCS, social, and digital marketing campaigns for lead generation, retention, loyalty, and revenue growth. Manages segmentation, personalization, automation, CRM integrations, campaign tracking, and performance reporting. Partners with marketing, ecommerce, product, and business-unit teams to create brand-building programs and promotions. Oversees marketing automation platforms and data synchronization across Salesforce and Magento while using analytics to identify growth opportunities.

Leads ZURU’s North American omni-channel retail marketing across Toys and Edge. Owns shopper marketing, commercial retail media, retailer relationships, budgets, measurement, in-store activation, digital shelf strategy, and retailer planning across Walmart, Target, Costco, and grocery and drug partners. Manages the omni team, partners with global media leaders and sales, integrates marketing into joint business plans, and feeds North American shopper insights into global brand strategy and product development.

Leads product marketing strategy for BILL’s accounting channel, including customer research, segmentation, positioning, messaging, competitive analysis, and go-to-market launches. Partners with Product, Sales, Customer Success, and Marketing to influence roadmaps, drive acquisition and retention, develop sales enablement, support channel sales, and deliver business results across complex, matrixed teams.

Executes CRM and lifecycle marketing communications across email, SMS, web, and mobile channels using Braze and related platforms. Builds and maintains customer journeys, automation workflows, triggers, audience segments, and campaign deployments. Performs QA, scheduling, troubleshooting, and launch validation while coordinating timelines and deliverables across lifecycle, creative, data, and technology teams. Maintains operational processes, supports project management, and provides basic campaign reporting and execution insights.

Lead product marketing for AI-enabled healthcare revenue cycle management solutions. Own positioning, messaging, go-to-market launches, sales enablement, customer proof points, competitive intelligence, and technology-focused content. Translate complex AI, automation, workflow, and integration capabilities into compelling business value for hospitals, health systems, and physician groups. Partner cross-functionally with Product, Sales, Marketing, Operations, Legal, and clients while building scalable product marketing processes.

Leads product marketing and go-to-market strategies for digital, native, display, and video products. Manages product launches, positioning, sales enablement, cross-functional workflows, and custom client solutions. Analyzes media performance, video engagement, inventory, and campaign metrics to guide testing, optimization, reporting, and ROI improvements. Partners with Sales, Production, Editorial, Ad Operations, Implementation, and Marketing Solutions teams to align product capabilities with market demand.

Own product marketing for DNSid, an AI agent identity platform. Lead positioning, messaging, personas, competitive intelligence, sales enablement, pricing and packaging support, product launches, customer proof points, and go-to-market strategy. Partner with Product, Engineering, Business Development, Developer Relations, and Communications to translate technical innovation into customer value, gather market insights, and accelerate enterprise, developer, and ecosystem adoption.

Leads revenue-focused marketing strategy across a portfolio of stadium venues, overseeing ticket sales, premium experiences, events, hospitality, merchandise, communications, creative direction, and partner integration. Establishes performance standards, KPIs, budgets, playbooks, and technology initiatives; coaches venue marketing leaders; manages promoter and client relationships; supports talent development; and drives consistent, data-informed execution across venues. The role is remote with up to 15% travel.

Leads ServiceChannel’s global marketing strategy and organization, overseeing demand generation, digital marketing, AI-driven workflows, SEO, website conversion, events, lifecycle engagement, budget allocation, and campaign performance. Partners with sales, product, operations, and customer success to drive pipeline, revenue, expansion, retention, and brand growth. Manages multidisciplinary teams and agencies while developing marketing systems, talent, processes, and measurable go-to-market programs.

Leads field marketing strategy and execution across Wingstop’s Mountain-West region. Develops market and restaurant-level plans, manages local media, partnerships, sponsorships, campaigns, and new restaurant openings, and advises brand partners and operations leaders. Uses sales, consumer, competitive, and market insights to drive transactions, comparable sales, and brand relevance. Oversees recovery strategies, test-and-learn initiatives, business reviews, and local community engagement while traveling frequently throughout the region.

Leads regional and restaurant-level marketing strategy for California, translating enterprise priorities and market insights into local campaigns that increase brand awareness, transactions, and sales. Manages media, community partnerships, sponsorships, local store marketing, national campaign execution, and new restaurant openings. Partners with operations, franchisees, and cross-functional teams to optimize investments, recover underperforming markets, assess performance, and deliver business reviews. Requires substantial travel and occasional nights or weekends.

Leads Midwest field marketing strategy and execution for Wingstop restaurants, translating enterprise priorities and local market insights into plans that increase awareness, transactions, and sales. Manages local campaigns, media, sponsorships, partnerships, restaurant openings, market recovery strategies, and test-and-learn initiatives. Advises brand partners and operations leaders, evaluates performance, presents business reviews, and coordinates cross-functional regional growth efforts. Requires up to 60% travel and occasional nights or weekends.

The Product Marketing Manager will lead go-to-market strategy, product launches, positioning, messaging, sales enablement, customer marketing, advocacy, and competitive intelligence for CPQ solutions. The role translates complex software capabilities into compelling narratives, supports upsell and expansion programs, develops customer references and case studies, partners with Product, Sales, Customer Success, and Marketing, and uses AI and automation to improve marketing efficiency and outcomes.

Coordinates end-to-end integrated marketing campaigns across email, web, paid media, social, and events. Builds and deploys campaigns in marketing platforms, manages content and audience data, supports tracking and reporting, troubleshoots basic platform issues, and assists with event, webinar, lead capture, and nurture execution. The role also adapts basic creative assets while maintaining brand and compliance standards.

Drive user and creator acquisition through social content, creator partnerships, referral and ambassador programs, and paid acquisition campaigns. Track conversions and retention using GA4, pixel tracking, analytics dashboards, and A/B testing. Develop growth loops and convert visibility into paying users while closing early creator and advertiser deals for the Tuniform Ads pilot.

Lead advancement and day-to-day management of the MarTech stack, driving platform integrations, automation, AI adoption, vendor relationships, and marketing operational process improvements. Manage roadmaps, support budgeting and resource planning, deliver training and change management, and represent marketing in cross-functional enterprise technology and operations discussions.

Lead the launch and ongoing marketing of Trial Relay, a physician-focused digital product. Plan and measure campaigns across email, social, search, and physician networks; create launch content; coordinate with product, growth, and provider engagement teams; incorporate physician feedback into product development; and track sign-ups, activation, and usage to optimize performance.

Develop and execute product marketing strategy for ShipBob’s fulfillment, customization, and warehouse management software offerings. Responsibilities include positioning and messaging, go-to-market planning, demand generation, campaign asset development, competitive and customer research, win-loss analysis, product launches, and cross-functional alignment with Marketing, Sales, Product, Engineering, Partnerships, Operations, and leadership to drive revenue, conversion, customer experience, and retention.

An independent marketing contractor will build and manage digital campaigns, generate and qualify leads, optimize campaign performance, analyze data, improve conversion rates, and independently track results. The role is remote, commission-based, and suited to experienced marketers with at least two years of paid or organic campaign experience. Contractors receive onboarding, systems, training, ongoing support, and flexible work arrangements.

Owns consumer subscription growth for One Pass Select, including paid media, promotions, acquisition, retention, conversion analytics, and test-and-learn programs. Leads reseller and channel-partner conversion strategies, directs performance creative, and partners with Marketing Operations, Product, Digital, and Customer Experience teams to improve campaigns and digital experiences.

Own and scale Horizon3’s marketing operations systems, processes, data governance, and campaign execution. Manage Pardot and Salesforce integrations, lifecycle workflows, lead scoring, routing, segmentation, ABM operations, marketing technology evaluations, automation, data quality, and reporting infrastructure. Lead cross-functional systems projects, improve funnel handoffs and campaign accuracy, support attribution initiatives, document workflows, and enable marketing teammates. Partner with Sales, RevOps, Finance, IT, Analytics, and Demand Generation to improve pipeline visibility and revenue impact.

Own growth marketing and customer acquisition strategy for an assigned B2B SaaS business. Manage funnel performance, integrated campaigns, forecasting, experimentation, channel optimization, and pipeline contribution. Partner with Sales, Revenue Operations, Product Marketing, and cross-functional marketing specialists to improve acquisition, conversion, attribution, and marketing efficiency. Develop strategic growth plans, identify opportunities, and drive accountability without necessarily managing execution teams directly.

Own end-to-end creator marketing campaign execution, including briefings, content reviews, compliance routing, approvals, creator database management, performance reporting, partner research, contracts, and payments. The role requires coordinating agencies and stakeholders, building scalable workflows, ensuring FTC and brand-safety compliance, and maintaining authentic, platform-native creator content across TikTok, Instagram, and YouTube.

Lead global product marketing strategy for Checkmarx One and agentic application security solutions. Own messaging, market positioning, launches, competitive analysis, sales enablement, buyer insights, and cross-functional alignment. Influence packaging, pricing, go-to-market priorities, and platform strategy while presenting to executive audiences. Build high-performing teams, champion AI-enabled marketing workflows, and optimize campaigns and adoption using performance data.

Own product positioning, messaging, go-to-market launches, sales enablement, competitive research, analyst relations, thought leadership, and customer proof points for ProcessUnity’s B2B cybersecurity and third-party risk management solutions. The role translates complex concepts into compelling market stories, uses generative AI to scale marketing workflows, represents the company at industry events, and may eventually build and lead a product marketing team.