Vice President, Product Marketing

Posted 2 Days Ago
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Hiring Remotely in US
Remote
Expert/Leader
Software • Cybersecurity
The Role
Lead global product marketing strategy for Checkmarx One and agentic application security solutions. Own messaging, market positioning, launches, competitive analysis, sales enablement, buyer insights, and cross-functional alignment. Influence packaging, pricing, go-to-market priorities, and platform strategy while presenting to executive audiences. Build high-performing teams, champion AI-enabled marketing workflows, and optimize campaigns and adoption using performance data.
Summary Generated by Built In
Description

Checkmarx is the AI-powered application security leader helping the world’s most security-conscious enterprises secure the software that powers modern life. For more than two decades, our unified platform and services have helped organizations protect human and AI-generated code from the first line through runtime, reducing risk across applications, cloud, and the software supply chain without slowing innovation.​

We’re trusted by 1,600+ customers in 70+ countries, including some of the largest enterprises and governments in the world. Guided by research-led innovation and a developer-first mindset, we help every developer, security team, and enterprise build software that is risk-free by design.

We are looking for an elite product marketing leader to own how Checkmarx’s platform and agentic application security solutions are strategically positioned in the market. Reporting to the CMO and partnering closely across marketing, product management, and sales, this high profile, vision-setting leadership role will oversee the marketing strategy as new solutions are brought to market, driving teams to capture market mindshare and lead a category defining evolution. You will enable sales teams with high-impact tools, leverage market insights to inform strategy, and ensure cross-functional alignment to deliver consistent messaging and execution across all touchpoints.

Your Impact

  • Own the global messaging architecture for Checkmarx One, acting as the primary visionary responsible for defining, simplifying, and articulating the market’s evolution towards agentic application security.
  • Position Checkmarx as the undisputed leader in AppSec, ensuring our platform positioning continues to shift and lead the industry narrative, dominate analyst evaluations, and wins executive-level mindshare.
  • Analyze shifting market demands, competitive dynamics, and customer feedback to influence packaging, pricing models, and overall GTM priorities.
  • Master our key buyer personas and collaborate deeply with global sales leadership to deploy high-velocity sales plays and technical enablement.
  • Champion an AI-first culture across your product marketing workflows, utilizing advanced automation and AI tools to accelerate content generation, scale enablement assets, and optimize growth marketing execution.
  • Partner closely with your team members to develop, track, and evaluate product launch plans and key campaigns to hit pipeline and growth targets.
  • Track the performance of platform and marketing initiatives, analyze adoption and effectiveness by region, product line, and customer segment, and optimize strategy based on real-world data


Requirements
  • 15+ years of experience in enterprise marketing, including a strong, demonstrated track record of leading high-performing product marketing teams in application security, DevOps, DevSecOps, or software supply chain management.
  • Deep experience creating product messaging in a technical product environment, with the ability to work with product management and sales to position complex products to developers, security teams, and CISOs
  • Key contributor to platform strategy at a company scaling toward $500M–$1B+ in ARR, with experience in a fast-paced organization
  • Proven ability to present to C-level audiences, communicating vision, positioning, differentiators, competitive strengths, customer segment value propositions, and market trends
  • Natural leadership ability; knows how to balance passion, empathy, and grit to build a culture that is accountable, performance-driven, and motivated by opportunity
  • Strong collaboration skills and relationship-building credibility across all levels and functions, including Engineering, Sales, and Revenue Operations
What we have to offer
  • Competitive salary
  • Medical, dental, vision, 401(K), and additional incentives
  • Culture of community and opportunity to work in a growing organization
  • Room for career growth and professional development
  • Training and educational opportunities

Checkmarx Inc. is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail [email protected]. This email is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

Skills Required

  • 15+ years of experience in enterprise marketing
  • Demonstrated experience leading high-performing product marketing teams
  • Experience in application security, DevOps, DevSecOps, or software supply chain management
  • Experience creating product messaging for complex technical products
  • Ability to position products to developers, security teams, and CISOs
  • Experience contributing to platform strategy at a company scaling toward $500M-$1B+ in ARR
  • Experience in a fast-paced organization
  • Ability to present to C-level audiences
  • Ability to communicate vision, positioning, differentiators, competitive strengths, customer value propositions, and market trends
  • Leadership ability to build an accountable, performance-driven culture
  • Strong collaboration and relationship-building skills across Engineering, Sales, and Revenue Operations
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The Company
HQ: Atlanta, GA
902 Employees
Year Founded: 2006

What We Do

Checkmarx is the leader in application security and ensures that enterprises worldwide can secure their application development from code to cloud. Our consolidated platform and services address the needs of enterprises by improving security and reducing TCO, while simultaneously building trust between AppSec, developers, and CISOs. At Checkmarx, we believe it’s not just about finding risk, but remediating it across the entire application footprint and software supply chain with one seamless process for all relevant stakeholders. We are honored to serve more than 1,800 customers, which includes 40 percent of all Fortune 100 companies including Siemens, Airbus, Salesforce, Stellantis, Adidas, Walmart and Sanofi. Securing the applications driving our world.

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