Top Senior Marketing Jobs in Birmingham, AL

Manage and maintain the marketing stack, integrations, and campaign infrastructure. Ensure data integrity and attribution, build dashboards and reporting, support campaign execution and compliance, document SOPs, and enable the marketing team for scalable operations.

Lead institutional marketing strategy targeting asset managers, RIAs, family offices, and wealth platforms. Create institutional content (white papers, case studies, presentations, emails), run ABM and email programs, build thought leadership, align with Sales and Product, track marketing performance tied to pipeline and revenue, and monitor competitive and industry trends.

Lead CaptivateIQ's customer advocacy, community, and Voice-of-Customer programs. Build case study and reference processes, manage G2/review strategy and customer Slack community, run CAB and customer engagement programs, synthesize VoC for Product/PMM/Sales, and partner with Demand Gen, Customer Success, and RevOps to drive install-base growth and expansion.

The Integrated Marketing Director will lead marketing strategies for universities, manage a marketing team, track performance insights, and ensure brand alignment while fostering relationships with clients and stakeholders.

Oversee marketing automation, email strategy, and lead management using Marketo. Manage a team and improve program performance through AI.

Lead marketing strategy and performance for the Nurse Practitioner segment across awareness, acquisition, engagement, and retention. Use customer insight and analytics to set positioning, campaigns, offers, and lifecycle programs; partner with channel teams and agencies; prioritize testing and measurement; and manage and develop a team of marketing managers and coordinators.

Lead product marketing for an AI-native B2B SaaS real estate platform. Define positioning, messaging, launches, enablement, and PMM systems; translate complex AI, data, and automation capabilities into clear buyer and field-facing stories; partner with Product, Sales, CS, GTM AI, and executives to drive adoption, retention, and scalable go-to-market operations.

Lead marketing strategy and execution for Distributed Power in the Americas: market research, pricing analysis, product roadmap input, channel and launch support, customer insights integration, cross-functional coordination, and mentoring junior marketers to drive commercial performance and growth.

Own RevenueCat's organic and AI-driven discoverability by mapping audience queries, creating and commissioning high-value content, optimizing product pages/docs/YouTube for search and citation by LLMs, and measuring traffic outcomes. Work cross-functionally with product marketing, DevRel, docs, and content teams to prioritize, brief, and deliver discovery-focused content that grows top-of-funnel organic and AI traffic.

Own go-to-market and adoption campaigns for developer-focused product areas: build lifecycle campaigns, design and optimize web pages, produce case studies and enablement, gather market insights, and run creative brand projects. Lead end-to-end product launches, collaborate across Product, Sales, and Marketing, and optimize self-serve funnels to drive activation, retention, and revenue.

Lead customer expansion and retention marketing for a B2B SaaS platform. Build and execute cross-sell, upsell, events, webinars, advocacy, and account-based campaigns; measure impact and partner with sales, product marketing, and operations to drive expansion revenue and customer advocacy.

Lead integrated B2B digital demand generation across North America: plan and execute multi-channel campaigns (paid, email, web, social, events), coordinate cross-functional partners, manage project plans and assets, analyze performance and ROI, optimize campaigns, support pipeline growth, and enable field teams.

Lead PandaDoc’s content strategy and roadmap across formats (video, tools, webinars, customer stories). Partner with SEO, PMM, CX, and Brand Studio to produce and measure content that drives top-of-funnel attention and connects to pipeline and revenue. Set AI practices for content production, manage external contributors, and report performance to leadership.

Coordinate and execute conferences, workshops, VALD-owned events and regional marketing initiatives. Manage logistics (travel, registrations, booths, vendors), budgets, timelines, and stakeholder communications. Support digital marketing campaigns, content distribution, regional teams, on-site event delivery, and post-event analysis to drive awareness, engagement and lead generation.

Source, recruit, onboard, and manage influencers and creator partnerships across major social platforms. Negotiate terms, run campaign execution, track performance, maintain outreach pipelines, and collaborate with internal teams to drive conversions and retention.

Lead regional strategy to build, scale, and monetize affiliate, creator, and influencer partnerships. Recruit and manage creators, design campaigns, set performance targets, analyze results, and grow channel revenue. Build regional teams, processes, and communities while collaborating with global marketing, product, and operations to optimize creator-driven acquisition and LTV.

Manage end-to-end affiliate program: recruit, onboard, train, and activate affiliates, influencers, and referral partners; run outreach; track performance and reporting; optimize activation and revenue; maintain partner databases and collaborate with marketing and sales to grow network.

Lead go-to-market strategy, messaging, and campaigns for payments products. Use AI-driven insights and generative tools for segmentation, content, personalization, campaign optimization, ROI tracking, sales enablement, and events while collaborating with stakeholders and agencies.

Own and build the end-to-end customer lifecycle function: design onboarding, activation, adoption, engagement, and retention programs; create segmented personalized messaging and automated workflows; run A/B and multivariate tests; analyze behavior and campaign performance; partner with Customer Success and Sales to drive retention and product adoption; maintain a roadmap to improve retention, adoption, and LTV.

Build and own DubClub's lifecycle marketing and CRM strategy for creators and subscribers. Design onboarding, activation, retention, cross-sell, reactivation, and loyalty programs across email, push, SMS, and in-app. Create behavioral segmentation, personalized journeys, experimentation, analytics, dashboards, and CRM platform optimization. Partner with Product, Data, Engineering, and Creator Success to automate scalable programs, improve retention and lifetime value, and influence product roadmap using AI and automation.

Lead product positioning, enablement, go-to-market execution, and adoption strategy. Create messaging, sales and in-app enablement materials, run webinars and content, track product usage, and partner cross-functionally to drive adoption and revenue in investment management.

The Head of Marketing will build brand strategy, lead generation, and market presence while working with executives to translate technical expertise into compelling narratives for enterprise buyers.

The Director of Growth Marketing will lead paid media strategies, manage significant media budgets, oversee SEO/AEO efforts, and drive performance reporting and growth initiatives.

This role involves owning the positioning and messaging for TLDR, creating sales toolkits, and ensuring cohesive communication across teams for effective market launch and sales enablement.

Lead and operate a full-funnel, verticalized demand engine for regulated manufacturing. Drive measurable pipeline (3x coverage), manage vendor partnerships (QAD priority), align with sales, optimize conversion and website performance, run partner/MDF programs, and oversee marketing operations, analytics, and content strategy to increase marketing-sourced pipeline and retention.