Top Marketing Jobs in Baton Rouge, LA

Execute integrated demand-generation campaigns to support sponsorship, exhibitor, and marketing services sales. Manage campaign setup, QA, deployment, reporting, and optimization across email, webinars, paid media and content. Use CRM/marketing automation and AI tools for segmentation, personalization, and workflow automation. Write conversion-focused copy, support ABM, collaborate with sales and content teams, and drive marketing-sourced pipeline and performance reporting.

Build and run customer lifecycle, retention, advocacy, migration, and PLG programmes. Use customer and product data to target communications, drive conversions, manage case study pipeline, and report on KPIs while collaborating with Customer Success, Product, and Sales.

Lead growth strategy and execution for the equity management product: design and run multi-channel campaigns, optimize conversion and lifecycle programs, measure MQLs/pipeline/bookings, manage vendors and events, collaborate with product, sales, and success, and iterate based on analytics to drive acquisition, adoption, and expansion.

Manage end-to-end CRM lifecycle: strategy, audience segmentation, campaign build/deployment (email, SMS, push), QA, A/B and multivariate testing, lifecycle optimization, analytics, and cross-functional collaboration to increase fan engagement and lifetime value.

Lead paid media strategy and execution for university partners, manage campaign pacing and budgets, analyze performance, onboard new programs, set KPIs, optimize campaigns, collaborate cross-functionally, and develop SOPs to scale paid media operations.

Lead lifecycle marketing to move users from interest through activation, conversion, adoption, expansion, and retention. Design segmented, data-driven email and automation programs for PLG, mid-market, and enterprise motions. Partner cross-functionally to build scalable nurture, onboarding, and usage-based campaigns, measure lifecycle metrics, run experiments, and optimize funnel conversion and revenue outcomes.

Lead Emphasys PHA marketing across channels: build brand awareness, create content and integrated campaigns, generate demand and nurture leads, run event marketing, leverage AI and marketing automation, measure performance, and collaborate with Sales and Client Services to drive pipeline and retention.

The role involves leading product marketing, developing messaging, driving customer adoption, managing competitive intelligence, and building the marketing team at ABC Fitness.

Lead and execute full-funnel marketing to build brand and qualified pipeline. Own positioning, product marketing, content, demand generation (including outbound/ABM), events, analyst relations, executive brand, vendor management, and ROI-driven budget decisions while producing hands-on deliverables.

Lead and execute content-first, multi-channel brand campaigns; manage creator and influencer strategies; write creative briefs and positioning; integrate generative AI into creative workflows; manage agencies and cross-functional partners; own campaign lifecycle from ideation through optimization to grow brand awareness and deepen connections with young investors and parents.

Lead creative strategy and execution for a consumer vertical, managing 3–4 senior direct reports. Translate data into omnichannel campaigns, oversee production/post-production, drive client-facing pitches, ensure creative aligns with performance goals, coach and develop team members, and identify growth opportunities to meet revenue and retention KPIs.

Lead execution of compliance-ready integrated marketing campaigns, manage HubSpot and website content, produce creative assets, leverage AI and analytics to drive advisor engagement, and build an in-house digital marketing engine.

Lead global partner marketing strategy to drive partner-influenced pipeline and revenue. Build enablement, joint demand-gen, field marketing, turnkey campaign kits, and marketplace optimization. Manage budgets, MDF, partner segmentation, and an EMEA Partner Marketing Manager while collaborating with Channel Sales and Partner Enablement.

Own and operate the marketing technology stack, including WordPress, Pardot, SEO, CRO, email, paid media, and analytics. Manage website operations, technical SEO, A/B and multivariate testing, automated email nurture programs, and Salesforce reporting to drive lead generation and pipeline. Collaborate with design, content, and sales; optimize conversion paths and paid campaigns; ensure accessibility, deliverability, and attribution reporting.

Lead creation and execution of creative, account-specific ABM for large consumer apps: map and prioritize target accounts, build 1:1 and 1:few campaigns, partner closely with Sales, develop AI-native GTM workflows, own account journey metrics, and scale repeatable playbooks that generate high-quality conversations and pipeline.

Lead and execute B2B marketing campaigns across email, social, paid ads, content and PR; create content; track and optimize campaign performance; manage vendors, budgets, website updates, and events; support sales initiatives and contribute to marketing strategy while mentoring junior team members.

Lead marketing operations and systems (Marketo, Customer.io, Salesforce); design lifecycle, lead scoring, and journey frameworks; implement AI-driven automation; build reporting linking marketing to pipeline and revenue; partner with Sales, RevOps, and Data; and hire and run a high-performing Marketing Operations team.

Lead OpenSesame’s brand and creative function: own brand stewardship, editorial strategy, creative operations, team leadership, and AI-enabled workflows. Build governance, scale content production, partner across Growth and Product Marketing, and measure brand contribution to pipeline and awareness.

Lead brand stewardship and creative operations for OpenSesame: own editorial strategy, govern brand standards, manage designers/copywriters/contractors, implement AI-enabled marketing workflows, partner with Growth and Product Marketing, and build scalable content operations that drive awareness, sales enablement, and pipeline contribution.

Lead product marketing for OpenSesame: own end-to-end GTM strategy, messaging, launches, sales enablement, market research, and GTM analytics. Build launch processes, improve collateral and sales outcomes, incorporate AI/LLM workflows, and drive cross-functional alignment to accelerate revenue and brand position.

Lead cross-channel media strategy and planning for global B2B clients, manage client relationships and vendor RFPs, collaborate on measurement and analytics, oversee media operations and billing, and mentor media team members to improve campaign performance and capabilities.

Lead and execute integrated demand generation programs and paid media, manage BDR alignment and events, and own HubSpot-based marketing operations: attribution, lead scoring, data hygiene, dashboards, reporting, and marketing tech management while managing a small team as a player-coach.

Lead marketing strategy, brand, product marketing, and demand generation for B2B industrial equipment. Plan trade shows, digital marketing, content, and dealer support; align campaigns with sales and engineering, build marketing infrastructure, track performance, manage budgets, vendors, and a growing marketing team to drive revenue and service-focused engagement.

The Technical Product Marketing Manager will develop compelling messaging for Anaconda's AI and data science tools, lead go-to-market strategies, and engage with the open source community to enhance product adoption and positioning.

Lead global paid media and ABM efforts to drive top-of-funnel demand across SMB, Mid-Market and Enterprise. Own channel strategy, measurement, and budget allocation across LinkedIn, Meta, Google and Bing. Manage four sub-teams (Paid Digital, ABM, Qualification Intelligence, Growth Marketing), run experimentation, and partner with sales, eCommerce, and data teams to convert demand into pipeline.