Marketing Manager

Posted Yesterday
Be an Early Applicant
Baton Rouge, LA, USA
In-Office
65K-85K Annually
Senior level
Gaming • News + Entertainment
The Role
Manages casino promotions, special events, and tournaments from concept through post-event analysis. Leads event staff, develops budgets and financial proformas, coordinates procurement and food and beverage needs, oversees invitations and internal marketing, manages event segments in the slot marketing system, and provides financial operating statements. Supervises direct reports and collaborates across departments to ensure successful event execution and guest satisfaction.
Summary Generated by Built In
WE’RE CHANGING ENTERTAINMENT. COME JOIN US.

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.


Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.


Click HERE to discover how we empower team members to grow, thrive, and advance in their careers.


WE LOVE OUR WORK.
  • Hires, trains, motivates, evaluates, and supervises all direct reports; ensures all direct reports have the knowledge and necessary resources to perform their duties effectively.
  • Administers promotions and special events, including the development and implementation of ideas to coordinate with that of the calendar of events.  Writes project proformas and compiles financial budget for each event and promotion. Recommends parameters, analyzes database information and oversees the financial responsibility of the event through pre and post analysis documentation.
  • Oversees, supervises, and directs special event staff in coordination with related departments the arrangements of events and promotions to ensure successful operation as measured by guest satisfaction.
  • Determines theme, décor, supplies and food & beverage necessary for the event/promotion/tournament activities. Ensures timely procurement of necessary parts and that par inventory is maintained. Oversees the invitation initiation as well as internal marketing of all event activities.
  • Manages the events and promotions segments of the slot marketing system 
  • Assists in establishing departmental objectives and business plans for special events and promotions including budgeting, staffing and goal-setting.
  • Oversees and provides monthly financial operating statements for all special events.
  • Complies with L’Auberge Baton Rouge standards, guidelines, and objectives and maintains administrative processes to ensure proper planning and efficient operation of department functions.
BRING US YOUR BEST.
  • Must be at least 21 years of age
  • Must be able to obtain a Louisiana Gaming License
  • These skills and abilities are typically acquired through a Bachelor’s Degree in Marketing and a minimum of five years of Casino Services experience, with a minimum of three years’ experience in planning and executing successful special events programs.

  • Public relations skills preferred.
  • Knowledge of, and experience in creating, developing, and implementing special events/promotions/tournaments for casino customer required.
  • Strong written and communication skills.
  • Understanding of casino player management system.
  • Ability to promote and execute all phases of special events planning with all involved departments.
  • Familiarity with current analytic tools required.
STAY IN THE GAME. FOLLOW US.

We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via theScore Bet Sportsbook and Casino®.


Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 


   

We're changing entertainment. Follow us.


Equal Opportunity Employer









STARTING SALARY$65,000 to $85,000 annually with bonus potential

Skills Required

  • At least 21 years of age
  • Ability to obtain a Louisiana Gaming License
  • Bachelor's degree in Marketing
  • Minimum five years of Casino Services experience
  • Minimum three years of experience planning and executing successful special events programs
  • Experience creating, developing, and implementing special events, promotions, or tournaments for casino customers
  • Strong written and communication skills
  • Understanding of casino player management systems
  • Ability to promote and execute all phases of special events planning with involved departments
  • Familiarity with current analytic tools
  • Public relations skills
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The Company
HQ: Wyomissing, Pennsylvania
8,140 Employees

What We Do

We have the largest and most diverse gaming footprint in North America. With 43 casinos and racetracks across 20 states, a robust online gaming and sports betting presence and exciting sports media, we’re leading the industry — and pushing it toward the future. Every one of our strategic partnerships helps fuel our community’s growth, their love of gaming — and our continued success as the most innovative omni-channel provider of entertainment experiences.

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