Top Marketing Jobs in Baton Rouge, LA

The Lead Partner Marketing Manager will develop and execute marketing strategies for partnerships, manage relationships with key technology allies, and oversee partner marketing initiatives at Dynatrace.

Lead and scale Eve's marketing program layer: run operating rhythms, translate OKRs into executable plans, manage complex cross-functional campaigns and launches, build AI-enabled workflows and automations, operationalize playbooks, maintain executive visibility, and remove operational friction to increase team efficiency and execution.

Support planning, executing, and optimizing paid digital acquisition campaigns. Coordinate content and landing pages, run A/B tests, analyze marketing data, create performance reports, and recommend optimizations to improve ROAS.

Lead regional ABM strategy and execution to accelerate pipeline and revenue across top accounts. Build scalable frameworks, playbooks, AI-enabled workflows, ISAC community activations, measurement frameworks, and cross-functional processes to enable consistent, high-impact field marketing at scale while partnering closely with sales and regional leaders.

The Senior Director of Product Marketing will lead the product marketing strategy, focusing on positioning, messaging, and differentiating ReversingLabs' cybersecurity solutions, while managing a cross-functional team and integrating AI tools for efficiency.

Own and maintain lifecycle marketing systems: administer Hightouch reverse ETL, monitor syncs and pipeline health, triage martech issues, partner with engineering and marketing on implementations, document configurations, manage access and governance, support audience segmentation and QA, and identify automation opportunities while building solutions with AI.

Lead strategy, performance, and execution of a national B2B conference portfolio to drive pipeline growth. Set event tiering, budgets, and ROI targets; align activations with Sales and Executive leadership; run pre/post attendee engagement campaigns; manage vendor relationships, booth design, branding, swag, and on-site logistics. Measure multi-touch pipeline attribution and steward executive deployments.

Create and publish platform-first social content (graphics, short-form video, carousels) that captures cultural and real-time sports moments. Use trend and performance insights to inform strategy, write on-brand copy, build community engagement, and partner with internal teams to align campaigns and optimize content.

Lead regional field marketing across North America by developing strategy, executing multi-channel campaigns (events, webinars, ABM, digital), enabling sales, managing events, tracking performance, and collaborating cross-functionally to drive pipeline, customer engagement, and brand awareness.

The Marketing Manager will strategize and execute regional marketing initiatives, manage events, and collaborate across teams to enhance brand visibility and customer engagement in the Americas.

Lead and build Headway's payer marketing function: set strategy, craft positioning and narratives, commercialize payer solutions, translate clinical data into commercial proof, enable sales and field teams, run events and competitive intelligence, and measure relationship and commercial impact.

Lead CrowdStrike's marketing transformation by operationalizing AI-enabled workflows, driving adoption and governance of agentic systems, defining role and skill evolution, shaping product roadmap, measuring impact, and managing change to embed new ways of working across marketing teams.

Lead global field and partner marketing to drive Sales-Led Growth (SLG) and partner-sourced pipeline. Own regional GTM strategy, ABM, mid-to-bottom funnel demand, partner co-marketing with AI ecosystems, PLG-to-SLG monetization, sales alignment, events, and scaling a multi-disciplinary global marketing team tied to pipeline outcomes.

Manage and optimize the affiliate program: recruit and onboard partners, monitor activity and compliance, analyze performance and report insights, grow network revenue, manage tracking platforms, and coordinate partner-facing content and training.

Own and optimize the MarTech stack and marketing automation to drive lead generation, ABM, email, and paid acquisition. Manage HubSpot, Salesforce integrations, WordPress lead capture, Braze journeys, audience segmentation, testing, and reporting. Build dashboards, multi-touch attribution, and provide data-driven recommendations to improve pipeline, conversion rates, and ROI while partnering with Sales, Growth, and Client Success.

Manage marketing operations for eCommerce growth: enforce asset governance, prioritize creative production, traffic ads, ensure data integrity in reporting, analyze campaign performance, and present recommendations to improve campaign strategy and execution.

Lead GTM strategy and execution for Base, managing launches, positioning, messaging, events, and a small PMM team. Drive cross-functional launches, marketing operations, event presence, and performance metrics to increase adoption among developers, builders, and enterprises.

Lead AI adoption and workflow redesign in Toast's marketing team, focusing on change management, governance, and measurable transformation programs.

Execute global product marketing strategy and multi-channel demand generation campaigns. Manage projects, track and optimize campaign performance, maintain marketing automation/CRM/reporting, gather insights from PowerBI, support market research and competitive analysis, collaborate with product, sales, and stakeholders to create content and drive pipeline growth.

Implement and optimize cross-channel marketing campaigns using Braze and data warehouse integrations. Build complex journey flows, dynamic templates (Liquid), audience segmentation, and QA campaigns. Collaborate with marketing and engineering to validate data, ensure compliance (SMS/email), and scale personalized lifecycle messaging.

Own and optimize the end-to-end marketing technology stack: roadmap, tool selection, implementations, integrations, documentation, governance, and performance metrics. Partner with IT, Sales Ops, Analytics, and Legal to ensure data flows, adoption, and ROI while supporting onboarding and ongoing optimization.

Lead execution and optimization of multi-channel ABM programs (1:1, 1:few, 1:many), align campaigns with sales and field marketing, manage paid media, maintain account segmentation and intent data, monitor account-level engagement and pipeline influence, and continuously test and optimize using AI tools. Mentor one team member and coordinate creative, analytics, and execution across internal teams and partners.

Plan, execute, and track marketing campaigns (email, events, webinars, social, content) to generate leads. Create content, manage post-event outreach, coordinate collateral and partner activities, report performance, optimize programs using AI tools, and ensure information security and data privacy compliance.

Lead APAC lifecycle and CRM marketing: design localized acquisition, onboarding, engagement, retention, and win-back campaigns; own regional Braze execution; collaborate with regional and global teams; measure performance and optimize via data-driven insights; drive fan-first, localized go-to-market activations.

The Senior Marketing Specialist will lead marketing strategies and campaigns with technology partners, creating joint value propositions and demand generation initiatives to enhance market growth and drive awareness.