Top Marketing Jobs in Baton Rouge, LA

Leads go-to-market and marketing strategy, setting multi-year roadmaps, prioritizing investments, and aligning marketing, sales, and operations. Uses analytics, market research, AI-driven insights, KPI frameworks, and attribution models to guide executive decisions and measure business impact. Oversees transformation initiatives, competitive analysis, strategic planning, and scalable execution frameworks while influencing senior stakeholders and driving revenue growth.

Leads Helium 10’s product marketing and content marketing strategy, including positioning, messaging, go-to-market planning, SEO/AEO/GEO visibility, editorial standards, campaigns, market research, and performance analytics. Advises product leadership, partners cross-functionally to drive growth, and manages a team of five. The role requires scaling content and product marketing programs in a SaaS and marketplace e-commerce environment while connecting product innovation to revenue outcomes.

Lead Brex’s integrated brand campaign roadmap from strategy and creative briefing through launch and analysis. Develop campaign narratives, coordinate media across paid social, OOH, CTV, digital video, sponsorships, and content partnerships, and collaborate with Product Marketing, Growth, Communications, and Design. Establish brand measurement frameworks, manage agencies and media vendors, and create repeatable playbooks that strengthen brand consistency, market authority, and commercial impact.

Supports global integrated marketing campaigns, product launches, customer engagement, lead nurturing, and industry initiatives. Creates content for social media, video, podcasts, blogs, websites, emails, newsletters, and advertising. Collaborates with cross-functional teams, coordinates marketing projects, analyzes campaign performance, and contributes ideas to improve marketing effectiveness and customer engagement.

Drives product adoption and sales growth through positioning, launches, competitive intelligence, sales enablement, customer proof points, webinars, and cross-functional collaboration. The role partners with product, engineering, sales, customer success, and marketing teams; conducts customer interviews; develops messaging and training assets; measures launch impact; and supports product terminology, UX copy, and content creation.

Lead Nabla’s marketing organization and product marketing strategy across healthcare segments, buyer types, and direct and partner channels. Own positioning, messaging, launches, competitive intelligence, sales enablement, demand strategy, content prioritization, marketing operations, pipeline attribution, and team development. Manage a 6–8-person team spanning product marketing, growth content, design, and marketing operations while guiding resourcing and hiring decisions.

Own BuildingLink’s Greater NYC growth strategy through account-based marketing, upsell and cross-sell campaigns, new-logo acquisition, and multi-channel demand generation. Build personalized campaigns in HubSpot and Salesforce, use data and AI automation to optimize pipeline, coordinate with Sales and Customer Success, and manage attribution and revenue reporting.

Develop and execute partner co-marketing and joint go-to-market strategies to drive regional pipeline growth. Build account-based campaigns, field events, demand-generation programs, messaging, and partner enablement resources. Manage partner marketing budgets, lead-routing governance, and follow-up SLAs while tracking partner-sourced and partner-influenced pipeline performance in Salesforce. Collaborate with sales, product marketing, partner teams, and executive stakeholders across the enterprise cloud and SaaS ecosystem.

Leads product marketing strategy for Keyfactor’s technical enterprise security solutions. Responsibilities include defining target buyers and use cases, influencing product roadmaps, developing positioning and messaging, leading go-to-market launches, enabling sales and partners, analyzing pipeline and competitive performance, and building a high-performing product marketing team. The role partners closely with Product, Sales, Marketing, and Customer Success leadership in a remote U.S. environment.

Own creative strategy and hands-on execution across web, paid media, email, direct mail, and social. Design campaign assets, create and appear in short-form video, manage customer stories and creator partnerships, maintain an approved asset library, and establish testing and performance measurement processes. The role also supports brand identity rollout, SEO-oriented content, compliance reviews, and organic social growth.

Develop technical enablement content, product demonstrations, solution guides, workshops, and training for HPE Apstra data center networking. Support sales, systems engineering, partners, and customers through presentations, technical expertise, and field enablement. Collaborate with engineering, product management, marketing, and regional teams on launches and positioning. Translate complex networking, automation, AI, and cloud infrastructure concepts into compelling technical narratives and customer value.

Lead product marketing for Faros in the AI engineering market. Own messaging, positioning, website copy, product launches, campaigns, sales enablement, competitive intelligence, gated assets, customer proof, technical content, and webinars. Partner with company leadership, product, sales, and demand generation teams while maintaining high standards for technical accuracy and writing quality. Track pipeline and campaign impact to refine strategy and influence engineering buyers, analysts, and investors.

Manages national marketing projects and campaigns from planning through delivery, coordinating tasks, meetings, budgets, documentation, vendors, and cross-department workflows. Tracks campaign metrics, prepares reports, maintains stakeholder relationships, organizes files, processes vendor contracts and payments, and supports marketing systems and process improvement. The role also requires periodic travel, independent work, software proficiency, and personal fundraising and ministry support development.

Own paid performance marketing for UK and US cosmetic dental clients. Manage Meta accounts, develop direct-response creative and scripts, launch Google Ads, optimize funnels, and communicate performance to clients. Track CPL, CAC, ROAS, bookings, retention, and revenue. The role is hands-on initially, with responsibility growing toward building and leading the performance marketing function.

Owns strategy, execution, budgeting, measurement, reporting, and optimization for Ethos’s Streaming TV/OTT acquisition program. Partners cross-functionally with Creative, Analytics, MarTech, Product, and Finance; manages agencies and media buying; improves attribution, targeting, bidding, and incrementality testing; evaluates vendors and tools; presents recommendations to executives; and identifies scalable growth opportunities across offline and emerging channels.

Own and scale AirGarage’s paid media program across LinkedIn, Google, emerging channels, and paid publications. Develop experiments for audiences, offers, creative, landing pages, and CTAs; manage attribution and reporting; coordinate paid campaigns with ABM, outbound, and newsletter programs; and automate campaign workflows using AI and n8n. The role also requires producing ad creative and optimizing campaigns for qualified pipeline and revenue.

Lead Joist’s customer acquisition and growth strategy across web and mobile. Own a multimillion-dollar acquisition budget, channel mix, forecasting, experimentation, analytics, and performance optimization. Partner with Paid Media, SEO, Lifecycle, Product Marketing, and Analytics teams to improve acquisition efficiency and scale growth. Present performance insights and recommendations to senior leadership while influencing cross-functional teams and driving strategic planning.

Owns website strategy and digital experiences across a multi-brand pet insurance portfolio. Leads website redesigns, martech integrations, SEO and AI search optimization, landing page development, conversion optimization, analytics, and performance reporting. Partners with marketing, content, design, product, IT, agencies, and vendors to improve traffic, engagement, quotes, enrollments, and revenue while managing website governance, technology roadmaps, and cross-functional initiatives.

Own and optimize paid acquisition for auto insurance, beginning with hands-on Google Ads management and expanding into paid social and emerging channels. Responsibilities include SEM campaign strategy, state and DMA targeting, bidding, keyword and ad optimization, quote-funnel analysis, competitive auction management, performance reporting, and insurance advertising compliance. The role requires deep U.S. auto insurance paid media experience, budget ownership, lead-generation economics expertise, and independent optimization judgment.

Leads digital marketing strategy and execution across multiple brands, channels, and platforms. Manages a cross-functional marketing team, prioritizes initiatives, develops brand and channel strategies, analyzes lead and margin performance, and identifies growth opportunities. Acts as the primary marketing contact for internal partners and clients while overseeing SEO, PPC, content, UX, conversion optimization, reporting, and compliance activities.

Leads integrated omnichannel media strategy for pharmaceutical brands across HCP and DTC audiences. Owns channel planning, investment frameworks, large media budgets, agency partnerships, performance optimization, client leadership, and launch and lifecycle strategy. Ensures media plans comply with MLR and FDA requirements while using data to improve engagement, adoption, and prescription lift.

Design marketing and brand visuals across paid ads, landing pages, social media, lifecycle campaigns, events, web experiences, video graphics, and emerging products. Apply and extend Splice’s brand system, collaborate with Marketing, Product, Content, and creative partners, and own projects from concept through launch. Iterate based on performance and feedback while working quickly across multiple projects.

Lead mobile customer acquisition across paid and organic channels, including Apple Search Ads, Google App Campaigns, paid social, and ASO. Own mobile measurement, attribution, forecasting, reporting, testing, and investment decisions. Partner with Product, Engineering, Analytics, Creative, and Lifecycle teams on tracking, app-store optimization, creative development, and acquisition programs. Coach team members, launch new channels, and improve performance through experimentation, competitive analysis, and automation.

Plans and executes educational seminars, tradeshows, conferences, networking, and hospitality events. Coordinates venues, speakers, promotional campaigns, materials, budgets, invoices, and onsite logistics. Tracks event details and results in Salesforce, analyzes effectiveness, prepares reporting, and collaborates with marketing, sales, operations, advisors, and external partners. The role also manages event calendars, processes, documentation, and post-event follow-up while traveling up to 25% of the time.

Executes marketing strategies, campaigns, brand programs, and lead-generation initiatives. Researches markets and competitors, analyzes campaign performance, tracks KPIs, prepares sales forecasts, maintains marketing records, and recommends improvements. Collaborates with sales, design, and content teams to produce advertising materials, ensures brand compliance, and communicates marketing plans and results to senior management.