Top Senior Marketing Jobs in Baltimore, MD

Develop positioning, messaging, customer-facing copy, go-to-market plans, and lifecycle strategies for consumer products serving SNAP recipients and Medicare users. Conduct audience research, shape product decisions, define success metrics, design experiments, and analyze adoption, engagement, conversion, and revenue data. Partner with Product, Lifecycle, Growth, Research, and business teams to drive product discovery, activation, retention, and repeat engagement.

Develop integrated marketing programs, go-to-market strategies, content campaigns, and proposals that generate advertising revenue across digital, print, mobile, video, audio, social, and experiential platforms. Partner with sales, marketing, ad operations, editorial, and events teams; build industry partnerships; analyze trends and campaign performance; create sales materials; and present marketing solutions to clients and agencies.

The Senior Lifecycle Marketing Manager develops and executes marketing strategies for software buyers and vendors, focusing on engagement and retention through email marketing, data analysis, and cross-functional collaboration.

Own Revive Media’s marketing strategy and build a demand generation engine for Convoy’s expansion into SMB verticals. Responsibilities include brand positioning, competitive research, multi-channel pipeline generation, PR, events, website direction, content and social strategy, budget ownership, forecasting, marketing analytics, and cross-functional CRM partnership. The role also manages external contractors, supports win-back campaigns, and develops the business case for future marketing hires.

The Director of Product Marketing leads strategies for the launch of IMVT-1402, coordinating with cross-functional teams, developing market research, and implementing promotional tactics to enhance brand positioning and customer engagement in Graves' Disease.

Lead cross-functional marketing and operations strategy projects: generate hypotheses via analytics and benchmarking, plan and execute initiatives, align stakeholders, present executive-ready recommendations, and scale best practices to drive revenue and operational efficiency.

Create technical content and developer-focused assets (blog posts, tutorials, case studies, onboarding, sales enablement) to drive adoption and pipeline. Run webinars, gather developer feedback, support product positioning, and collaborate with Sales, Developer Experience, and Product.

Lead and scale paid acquisition for consumer app growth and merchant lead generation. Own strategy, manage agencies, run and optimize campaigns across major ad platforms, build experimentation roadmaps, manage attribution and reporting (AppsFlyer, GA4, GTM, Salesforce), and partner with Product, Sales, Data, and Creative teams.

Lead end-to-end growth marketing to drive pipeline and revenue. Build and optimize full-funnel acquisition, conversion, and lifecycle programs, own channel mix and budget, mentor Demand Gen/Events/Lifecycle teams, align closely with Sales and Product Marketing, and deliver data-driven experiments and attribution to improve funnel efficiency and ROI.

Lead product marketing for Modern Healths multi-product mental health platform: define POV, positioning, messaging, GTM launches, sales assets, competitive differentiation, and solution packaging while partnering cross-functionally with Product, Clinical, Revenue, and Finance to drive acquisition and client satisfaction.

Leads a paid advertising pod combining people management, client strategy, hands-on channel expertise, quality assurance, capacity planning, and product development. Responsibilities include hiring, coaching, performance management, client escalation, budget and account hygiene, data and technology adoption, innovation, audits, pitches, service expansion, and retention. The role owns team growth, client outcomes, channel quality, and the evolution of the paid advertising offering.

Leads a search experience pod of 2–4 professionals, overseeing coaching, performance, staffing, retention, quality, and client outcomes. Provides executive-level SEO, GEO/AEO, content, and AI search strategy; manages escalations, pitches, audits, and account growth. Owns product innovation, QA, experimentation, knowledge sharing, and adoption of AI-powered tools including Claude, Omega, Iris, and Nova. Supports recruiting and drives the evolution of the Search Experience offering.

Own SuppCo’s lifecycle marketing strategy, execution, automation, and reporting across email, push, and in-app messaging. Build onboarding, engagement, conversion, replenishment, and winback journeys in Iterable; personalize recommendations using Iterable Catalog; define KPIs; and lead experimentation focused on activation, repeat purchases, LTV, and churn. Collaborate with growth, creative, product, lifecycle, and data teams to launch campaigns and scale SuppCo’s member experience.

Drive go-to-market execution across Nabla’s product portfolio, including positioning, messaging, sales enablement, competitive intelligence, demand-generation partnerships, customer adoption content, and event support. Progress into owning go-to-market strategy for specific products from early definition through launch and adoption, partnering with Product and Engineering and tracking launch success metrics.

Directs marketing strategy for P&C insurance products, including agent engagement, brand communications, content, campaigns, events, website strategy, CRM workflows, and marketing analytics. Leads HubSpot initiatives, measures campaign ROI, manages budgets, collaborates with sales and underwriting, and mentors a two-person marketing team. The role requires insurance-sector marketing experience, strong content and communication skills, and travel for conferences and industry events.

Leads overall brand and marketing strategy across digital, PR, events, and traditional channels. Manages and develops the marketing team, partners with Sales and Product Development, oversees content and social media, and directs SEO/SEM, email, display, affiliate, and marketplace campaigns. Uses market research, analytics, KPI reporting, testing, and competitive analysis to optimize performance. Manages marketing budgets, vendors, resources, and return on investment while supporting product launches and brand growth.

Build and scale LifeMD’s influencer and creator marketing strategy across weight management, men’s health, and women’s health. Source and manage creators, negotiate usage rights, develop high-converting content briefs, and partner with paid media to amplify top-performing assets. Track CAC, ROAS, revenue, and conversion metrics while ensuring content complies with FTC, FDA, privacy, legal, and clinical guidelines. Manage budgets, attribution frameworks, asset pipelines, and weekly performance reporting.

Owns strategy, execution, performance, reporting, optimization, and client growth for complex enterprise programmatic advertising accounts. Leads cross-functional collaboration, develops campaigns across display, video, CTV, audio, mobile, and DOOH, manages audience targeting and data partnerships, negotiates with media vendors, oversees DSP onboarding, analyzes KPIs, advises senior clients, and supports measurement and data integration initiatives.

Leads global e-commerce marketing strategy for a multi-brand platform serving B2B and B2C audiences. Develops campaigns across SEO, SEM, social, email, paid media, and influencer channels; optimizes landing pages and customer journeys; applies AI personalization, automation, segmentation, and analytics; and drives engagement, conversions, and revenue. Partners cross-functionally with Brand, Product, Sales, and e-commerce teams while managing brand differentiation and emerging commerce initiatives.

Lead lifecycle marketing strategy across email, SMS, and direct mail to drive acquisition, onboarding, engagement, retention, and customer lifetime value. Develop segmentation, personalization, automated journeys, promotional campaigns, and testing programs. Manage database growth, privacy compliance, KPIs, analytics, reporting, and Martech vendor relationships while collaborating with Product, Creative, Analytics, Content, and Customer Experience teams.

The Senior Product Marketing Manager owns market and buyer intelligence, product positioning, messaging, and go-to-market strategy for B2B SaaS products. Responsibilities include leading product and feature launches, creating marketing and sales enablement content, supporting demand generation, developing industry thought leadership, partnering cross-functionally, and measuring marketing performance and ROI.

Lead performance-driven marketing to generate qualified B2B leads: own content, copywriting, campaigns, agencies, vendor management, and a $500K budget. Build reporting on CAC/ROI, manage a Marketing Associate, run conference strategy, and continuously optimize channels to drive pipeline growth.

Lead product launches, craft positioning and content (blogs, website copy, demo scripts, videos), run webinars, maintain sales enablement (battlecards, pitch decks), capture customer stories, monitor competitors, and apply AI workflows to scale product marketing.

Lead global customer lifecycle and CRM strategy to drive engagement, retention, repeat purchases, and LTV. Design automated journeys, execute multi-channel CRM campaigns (WhatsApp, SMS, Email, RCS, Push, In-app), manage MarTech platforms, perform segmentation and measurement, optimize performance through testing, and partner cross-functionally to implement integrations and new channel capabilities.

Manage daily paid search and paid social campaigns for a multi-brand e-commerce platform, overseeing Google and Microsoft Ads, Meta Ads, budgeting, bidding, feed-driven Shopping campaigns, AI-powered optimizations, A/B tests, reporting, stakeholder presentations, documentation, and a complete handoff at engagement end.