Top Marketing Jobs in Ann Arbor, MI

Own go-to-market for Coaching and Personnel product categories: gather market, customer, and competitive insights; define positioning and messaging; lead product launches and multi-channel campaigns; build enablement, playbooks, and training for Sales and CS; use Customer.io to drive adoption; define and track KPIs; create AI-driven workflows and partner with Product, Sales, Customer Success, and Executive leadership to grow adoption.

Manage a portfolio of 10+ corporate and consumer websites, driving CMS improvements, content governance, UX/CRO/SEO optimization, analytics-driven enhancements, cross-functional project delivery, and day-to-day site operations to support B2B and B2C objectives.

Lead customer marketing strategy for post-onboarding engagement, product adoption, and value realization. Build and scale integrated, data-driven campaigns and programs to increase product utilization, partner with Customer Success, Product, and Training, set and monitor KPIs, and coach a growing team. Represent customer marketing cross-functionally and at enterprise initiatives, support customer events, and apply modern AI tools to improve workflows.

Lead marketing analytics for patient acquisition, engagement, and retention. Build BI dashboards, run campaign and A/B test analysis, implement attribution and measurement frameworks, extract and transform data via SQL, and partner cross-functionally to drive data-informed marketing decisions.

Analyze social media performance and social listening for pharma and healthcare clients, build dashboards and reports, translate data into actionable recommendations, and partner with account, content, and strategy teams to guide compliant, data-driven campaigns.

Lead end-to-end lifecycle marketing strategy to drive acquisition, activation, retention, and expansion. Manage and coach a team of three, build scalable segmented and personalized programs using experimentation, partner with Ops, Product, Sales, and Data to ensure measurement and data integrity, and present performance and recommendations to leadership to drive measurable revenue impact.

Lead clinician-facing product marketing: own positioning, employer brand, clinician research, recruitment marketing and channels (career site, CRM, paid/organic), manage agencies, and measure pipeline and hiring metrics to grow Talkiatry's clinical workforce.

Build polished, responsive marketing emails using templates and creative assets; QA proofs, validate links and personalization, ensure cross-device rendering, manage multiple production requests, maintain asset organization and follow brand and accessibility standards.

Support day-to-day execution of performance marketing by QAing ad creatives, preparing basic reports, organizing A/B tests, maintaining Asana project tracking, creating presentations, using AI tools to streamline tasks, and completing recurring operational duties while following established processes and meeting deadlines.

Lead content planning and editorial operations for member, sponsor, and prospect communications. Build and execute GTM campaigns, email lifecycle and re-engagement flows, repurpose content into thought leadership and demand-gen assets, test and analyze performance, and manage contractors and cross-functional stakeholders to meet KPIs and brand voice.

Lead organic social and content strategy (primarily LinkedIn), produce and optimize SEO-driven blog and web content, manage digital PR and podcast outreach, create multi-format marketing materials, monitor organic performance and report insights, and collaborate cross-functionally to support launches and growth.

Own and run partner marketing programs to, with, and through channel partners (VARs, MSPs, MSSPs, distributors, OEMs). Build partner enablement, training, and portal content; design and execute joint demand-generation campaigns, events, webinars, and content syndication; administer MDF/SPIFF and program budgets; stand up partner advisory boards and MSP councils; report program results and travel (~30%) for partner and industry events.

Design and deliver high-quality brand and marketing assets across digital and offline channels. Own creative concepts, evolve brand systems, translate complex B2B product ideas into clear visuals, and prepare production-ready assets for campaigns, web, social, events, and presentations.

Build Aditude's product marketing function: define positioning, buyer personas, competitive intelligence, and sales enablement. Create messaging, documentation, product architecture, and enablement programs. Partner with Product, Engineering, and Marketing to track KPIs and drive enterprise adoption.

Lead developer-focused demand generation and PLG growth: own paid and organic acquisition, instrument the signup-to-paid funnel, define PQLs, orchestrate multi-channel developer marketing (content, community, social, SEO, LLM optimization), build the brand, hire and lead a lean team, and establish rigorous planning, measurement, and GTM with product and sales.

Lead creation and optimization of performance-focused ad creatives from concept to scale. Translate marketing hypotheses into testable assets, run rapid experiments, analyze CTR/CPA/ROAS results, iterate based on data, and collaborate with marketing teams to scale winning concepts while eliminating underperformers.

Contractor will design and build marketing analytics dashboards and client reports (Power BI), translate stakeholder needs into visualizations and technical requirements, define measurement frameworks and KPIs, liaise between client delivery and engineering, and improve cross-channel campaign reporting for healthcare/pharma clients.

Lead Elastic's Observability Product Marketing team to define messaging, GTM strategy, and field enablement. Provide market and competitive thought leadership, create technical content and sales enablement, hire and develop PMM talent, represent the company at events, and act as the internal expert on SRE and developer personas.

Lead end-to-end paid media strategy, execution, optimization, and measurement across search, social, display, video, and programmatic channels. Analyze performance, troubleshoot tracking (GTM/GA4/pixels), provide actionable insights to grow client accounts, mentor junior staff, improve SOPs, and support renewals, upsells, and new business efforts. Maintain platform certifications and stay current on industry trends and privacy changes.

Lead content strategy and production to establish Liquibase as the authoritative voice on Database Change Governance. Create and repurpose technical and executive content (blogs, whitepapers, reports, customer stories, sales assets), support product launches and campaigns, use SEO and AI tools to improve discoverability, measure content impact on pipeline and revenue, and partner across Product, Engineering, Sales, and Customer Success to translate technical expertise into influential content.

Lead advisor-facing demand generation for the Advisor Marketing Platform: develop ICPs, positioning, multi-channel campaigns, webinars/events, content and enablement, run experiments with Marketing Operations, and scale repeatable playbooks to grow MQLs, SALs, and pipeline.

Lead branding and marketing activities to boost awareness, manage media relations, create content, and build online communities in a startup environment.

Develop and execute marketing plans across digital and traditional channels to drive demand generation. Support strategic and field marketing, create commercial-ready materials, provide market intelligence and competitive/pricing analysis, prioritize portfolio projects, and enable channel effectiveness.

Lead a portfolio of 4–6 B2B accounts—diagnose growth constraints, build strategic roadmaps, coordinate cross-channel execution, manage client revenue and retention, work with sales on ICP and pipeline handoffs, use proprietary tools (Nova, Iris, Pulse, Power Circuit), and coach analysts and specialists to drive expansion.

Lead marketing operations execution and architecture: administer Marketo, design LeanData routing, build Tray.io automations, maintain Salesforce integrations, ensure data and integration health, manage agency relationships, and run KPI reporting, email calendars, and list import QA to accelerate pipeline generation.