Sales Articles

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Neil McLean Neil McLean
Updated on April 24, 2024

Customer-Led Growth Is the Future of B2B Software Sales

This hybrid go-to-market strategy meets changing buyer demand by giving customers more say in their sales experience. Follow these best practices to benefit from what it has to offer.

Ansel Parikh Ansel Parikh
Updated on April 24, 2024

5 Steps to a Better Customer Feedback Loop

Customer feedback can be overwhelming. Here’s how to parse it better.

Image: Shutterstock / Built In
Phil Geldart Phil Geldart
Updated on April 24, 2024

Here’s How to Make Your Company Customer Centric

Customer-centric companies treat the customer as a long-term relationship, not just a one-off transaction.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 24, 2024

Ditch Formulaic Emails and Make Your Prospecting Fun

Creative prospecting is about personalization.

Adam Calica Adam Calica
Updated on April 24, 2024

Cold Email Tips and Strategies from 11 Sales Teams

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Brian Nordli Brian Nordli
Updated on April 24, 2024

Stealth Mode Startup Sales: How to Close Deals While Flying Under the Radar

How ChartHop’s head of sales closed deals until the company emerged from stealth.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 24, 2024

Channel Sales Can Help Scale Your Product

If you have the right partners, that is.

Brian Nordli Brian Nordli
Updated on April 24, 2024

The Future of Sales Is Buyer Enablement

It's no longer about closing the deal yourself.

Brian Nordli Brian Nordli
Updated on April 24, 2024

The Key to Success in SMB Sales? Trust.

When objections lurk around every stage of the buyer experience, here’s how to close the deal.

Brian Nordli Brian Nordli
Updated on April 24, 2024

Building a Sales Strategy for a New Product From Scratch

Pillar Booth turned its office phone booth into a coronavirus testing station. Next step: Designing a new sales strategy.

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