SaaS Metrics Articles

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Stuart Croft Stuart Croft
Updated on April 24, 2024

3 Reasons Product-led Growth Is Key to Successfully Scaling Your SaaS Company

Skeptical buyers don’t trust sales pitches. Let your product do the talking.

Ashish Srimal Ashish Srimal
Updated on April 24, 2024

4 Ways SaaS Vendors Can Turn a Cash Crunch Into a Growth Opportunity

The darkening economic forecast doesn’t have to spell doom for your company. In fact, it can be a time for growth.

Image: Shutterstock / Built In
Metin Kortak Metin Kortak
Updated on April 24, 2024

How to Make Compliance a Competitive Advantage

As a SaaS business, whatever space you operate in likely requires that you follow specific compliance guidelines. The good news is, despite the red tape, you can turn that compliance into an advantage.

Image: Shutterstock / Built In
Todd Olson Todd Olson
Updated on April 24, 2024

The Basics of Freemium: 3 Tactics That Drive Conversions

How to hit the functionality sweet spot — enough for users to fall in love and leave them wanting more.

Tatum Hunter Tatum Hunter
Updated on April 24, 2024

What Are Vanity Metrics? How Can You Make Sure Your Company Isn’t Using Them?

Sometimes, businesses are more interested in using vanity metrics to tell a good story rather than telling the whole story.

Jeff Link Jeff Link
Updated on April 24, 2024

What Are Monthly Active Users? How Do You Define MAU?

Product managers and executives share insights on how they arrive at the elusive monthly active users (MAU) metric.

Davis Nordell Davis Nordell
Updated on April 23, 2024

Cancel Anytime: The Subscription Economy Is Here to Stay, and Regulators Are Taking Note

If you run a SaaS startup, be sure you’re not running afoul of regulatory requirements.

Spandan Mahapatra Spandan Mahapatra
Updated on April 23, 2024

How to Embark on the Complex Journey Toward SaaSifying Your Business

Enterprises need to entirely reimagine their business models to better leverage data-driven AI in a way that delivers exponential value at scale.

Rami Essaid Rami Essaid
Updated on April 22, 2024

The Top 10 SaaS Metrics Every Founder Should Be Tracking

Having a solid grasp of your finances goes way beyond knowing your cash balance.

Thomas Falk Thomas Falk
Updated on April 22, 2024

Five Ways SaaS Businesses Can Succeed in an Era of Radical Change

As the world turns to cloud-supported work, the founders of new SaaS companies must embrace change, think big and target what’s missing in the market.