Sales Articles

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Michael Maximoff Michael Maximoff
Updated on April 24, 2024

5 Ways to Elevate Your Lead Generation Strategy

From expanding your outreach channels to getting more from your ads, jump start your sales pipeline with these lead generation tips. 

Image: Shutterstock / Built In
Marlo Gudauskas Marlo Gudauskas
Updated on April 24, 2024

How Fast-Growing Startups Can Scale Customer Service

Inadequate customer service can spell disaster for a budding business, so start fixing it today.

Image: Shutterstock / Built In
Yale Reardon Yale Reardon
Updated on April 24, 2024

Tips for Writing Effective Sales Emails

Want to know the secret to getting your prospect’s attention? Keep it short, make your message about them and lay out clear next steps.

Karen Rhorer Karen Rhorer
Updated on April 24, 2024

How to Set Sales Goals for Your Team

Sales managers, here’s how you can set data-driven sales goals for your reps and make sure they have the right tools to reach quota.

Fiona Gellatly Fiona Gellatly
Updated on April 24, 2024

How to Sell in a Challenging Economic Environment

At a time when customers are reluctant to buy, follow these tips to find sales success.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 24, 2024

How to Make Sure You're Reaching Your Target Customers

For some tech companies, landing the wrong customer is expensive in the long run. Here’s how Shipfusion identifies a fit.

Melissa Murray Bailey Melissa Murray Bailey
Updated on April 24, 2024

Hootsuite’s Revenue Leader Says CROs Must Change Their Playbooks

Here’s how to get 100 percent of your sales reps to hit their targets.

Brian Nordli Brian Nordli
Updated on April 24, 2024

5 Ways to Make Your Prospecting More Effective During the Holidays

Don’t fret. There’s still time to hit quota.

Raja Singh Raja Singh
Updated on April 24, 2024

It’s Time for Sales Teams to Embrace Generative AI

As buyers demand more information before purchasing software, generative AI can help give sales reps the edge. Here’s how.  

Image: Shutterstock / Built In
Nate Nasralla Nate Nasralla
Updated on April 24, 2024

Make Your Sales Emails More ‘Forwardable’ to Close More Deals

Every sales leader wants to see their reps ‘multithreading.’ Here are five tips on how to send your deal champion a message they’ll forward — not delete.

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