Sales Articles

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Fiona Gellatly Fiona Gellatly
Updated on April 24, 2024

How to Sell in a Challenging Economic Environment

At a time when customers are reluctant to buy, follow these tips to find sales success.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 24, 2024

How to Make Sure You're Reaching Your Target Customers

For some tech companies, landing the wrong customer is expensive in the long run. Here’s how Shipfusion identifies a fit.

Melissa Murray Bailey Melissa Murray Bailey
Updated on April 24, 2024

Hootsuite’s Revenue Leader Says CROs Must Change Their Playbooks

Here’s how to get 100 percent of your sales reps to hit their targets.

Brian Nordli Brian Nordli
Updated on April 24, 2024

5 Ways to Make Your Prospecting More Effective During the Holidays

Don’t fret. There’s still time to hit quota.

Raja Singh Raja Singh
Updated on April 24, 2024

It’s Time for Sales Teams to Embrace Generative AI

As buyers demand more information before purchasing software, generative AI can help give sales reps the edge. Here’s how.  

Image: Shutterstock / Built In
Nate Nasralla Nate Nasralla
Updated on April 24, 2024

Make Your Sales Emails More ‘Forwardable’ to Close More Deals

Every sales leader wants to see their reps ‘multithreading.’ Here are five tips on how to send your deal champion a message they’ll forward — not delete.

Brian Nordli Brian Nordli
Updated on April 24, 2024

International Sales: What Tech Sales Reps Need to Know Before Selling Abroad

Flexport’s Fabien von Heyden moved to Amsterdam two years ago. Here’s how he learned how to sell in a new market.

Brian Nordli Brian Nordli
Updated on April 24, 2024

When Should a Salesperson Fire a Customer?

Bad customers aren’t worth the revenue. Here’s how to part ways on good terms.

Margaret Lee Margaret Lee
Updated on April 24, 2024

How to Boost Your Email Outreach Strategy to Close More Deals

Effective email outreach campaigns can help your sales teams generate more leads and bring in more revenue. Here’s how to do it. 

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 24, 2024

How to Ace the Education Sales Process

You really need to get good at listening.

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