Prioritizing your marketing dollars on solid bets and sound investments in your top performers will help guide you through a downturn.
For time-sensitive marketing campaigns, choose influencers to get conversions quickly.
High-congregation moments offer a natural opportunity to promote awareness of your brand. Here’s how to take advantage of them.
Smart companies are paying more attention to their partners, adjusting cash tied to inventory, and identifying new market segments, among other strategies.
As an outbound product marketer, you’ve probably heard of the sales funnel. But what is the marketing funnel, and how does it work?
When crisis hit, we had to ruthlessly prioritize to survive. We focused on these three channels to transform our business.
Great content delivered to an engaged audience can be rocket fuel for sales.
Social proof works on every channel.
It’s time that B2B catches up to B2C in terms of technology.
