While the digital realm continues to transform marketing, brands are forced to keep up with ever-evolving trends. With the help of marketing technology, brands now have the chance to improve their online campaigns, take control of social media, and even gain access to actionable insights.
Given the complexity of modern marketing, it takes some serious expertise to thrive in this space. Yet, there are many marketing companies across the country that are up to the challenge. Blending together technology with creativity, these marketing leaders have what it takes to help brands dominate their industries and outshine the competition.
Here are some of the nation’s top marketing companies to keep an eye on.
Top Marketing Companies To Know
- Klaviyo
- People, Inc.
- Braze
- Smartly
- Wunderman Thompson
- Lob
Marketing Companies to Know
Klaviyo offers a platform that helps e-commerce companies accelerate revenue. The company’s platform enables businesses to build e-commerce sign-up and pop-up forms, explore real-time activity feeds, automate customer communications, create highly targeted emails and more. Klaviyo integrates with a variety of platforms such as BigCommerce and Shopify.
RTB House aims to improve online brands with AI-powered advertising and has worked with thousands of client companies around the world. The company uses its ad-buying engine and deep learning technology to help its customers drive sales and complete personalized retargeting, including data-enabled recommendations.
Sojern’s platform for travel marketing uses AI and machine learning to provide insights that inform users’ strategy and enable automations to optimize campaign performance. The company says the platform provides solutions that can help to increase hotel bookings, boost ticket sales for travel attractions, enhance brand awareness and build loyalty among airline customers.
Adtech company Magnite is a sell-side advertising platform enabling media owners to monetize their content. Using its technology, the company connects brands and advertising agencies to showcase content across media like TV, mobile and audio ads. Since launching, Magnite has worked with some of the largest brands like Spotify, Samsung and Warner Bros. Discovery, among others.
People Inc. is a huge print and digital media company operating a family of brands that includes names such as Better Homes & Gardens, Allrecipes, People, Entertainment Weekly and Investopedia. It also offers advertising tools and marketing solutions that help advertisers target and engage the right consumers.
Lob’s digital solutions allow brands to carry out automated, data-driven direct mail marketing campaigns. Its SaaS platform also offers access to an extensive print delivery network along with address verification and audience targeting features. Businesses that use Lob’s technology see increased response rates and improved customer retention, while also experiencing reductions in time and money spent on mailing.
adMarketplace offers search, or pay-per-click, advertising with custom monetization tools and search as tools that offer consumers targeted advertising throughout the process of engagement with online searches. It connects publishers with space to sell with advertisers who need to place content, using BidSmart, an algorithmic bidding tool. The company focuses on identifying consumer intent and creation and delivery of an ad strategy based on consumer intention.
EZ Texting provides small and medium-sized businesses and organizations with SMS marketing technology. Its solutions include AI-powered message drafting, along with both mass and conversational two-way messaging. The company’s compliance-focused platform ensures effective, seamless and legally sound messaging.
Acquia offers an enterprise platform that enables businesses to build personalized digital experiences. Businesses can use the company’s platform to drive site traffic, gain new customers and retain existing ones, generate actionable insights and drive engagement. Acquia allows brands to personalize websites, emails and SMS campaigns, manage cross-channel campaigns, organize creative assets, scale operations, and ensure data governance.
Share Local Media is a direct mail agency that serves e-commerce clients. It uses predictive models that consider demographic data, third party behavioral data and client response information to identify target audiences for campaigns. The company’s programmatic mail services are delivered via its API and web platform, which includes automations like triggers for retargeting and abandoned carts.
Adswerve leverages data discovery to help brands develop insightful marketing strategies. Its solutions include campaign management and optimization, data governance, audience creation and monetization strategy, and campaign and attribution reporting analyses. Additionally, Adswerve helps companies harness the power of the Google Marketing Platform and Cloud.
Formerly known as Klover before rebranding, Attain analyzes consumer behavior to provide financial data to marketers. Using fully consumer-permissioned data, they offer a financial services app (which still goes by Klover) with more than 3 million users that pulls retail data from consumer panels, store-level purchase data and retail loyalty accounts to offer deep insights into the ways consumers engage with products and marketing strategies.
ClickMint works with clients to convert marketing traffic. It uses human-led CRO execution along with AI-powered diagnostics to help brands test creative and structural improvements, deliver measurable sales lifts and identify UX leaks. The company aims to bridge the gap between marketing investment and ROI.
Regal is designed to empower businesses to make branded, event-driven calls and texts their competitive advantage. Built on a modern data stack, Regal helps users reach the right customer at the right time with the right message to drive more sales. Unlike traditional contact center software, Regal uses real-time customer behaviors to personalize outreach.
AdCellerant is a digital marketing agency that has served more than 10,000 customers. The company offers solutions for email marketing, engaging customers through social media, developing custom websites and other key marketing functions.
Place Exchange offers advertisers, agencies, DSPs and media partners the chance to leverage its programmatic digital out-of-home (OOH) advertisement platform to reach consumers in physical spaces. Marketers rely on Place Exchange to plan and buy (and measure!) OOH ads with increased control and transparency.
Wunderman Thompson is a marketing agency and consultancy on a mission to “inspire growth for ambitious brands.” Serving 90 markets worldwide, the organization specializes in services such as brand positioning, effectiveness planning, customer experience, creative development and optimization, data consulting and production strategy. Wunderman Thompson has offices in many major cities including Sydney, Beijing, Copenhagen and Berlin.
Applecart offers a platform that creates strategic visibility for its client organizations’ essential content. It has a diverse clientele that includes governments, nonprofits, agencies and Fortune 500 companies.
Braze is on a mission to “forge human connections between brands and consumers.” The company’s platform allows brands to improve campaign optimization, customer lifecycle engagement, cross-channel personalization and data streaming and management. Braze integrates with a broad range of technologies such as Segment, Fivetran and AccuWeather.
Movable Ink is a marketing tech company that focuses on customer engagement, using AI to create personalized content that runs on automations. Its email technology looks at user data to assess metrics like current location and social media cues, with the goal of adjusting email content in real time. This tech, known as the Movable Ink Studio, functions as an extension to existing marketing technology.
Grocery TV operates a network of over 20,000 display screens placed in more than 4,000 U.S. stores that feature ad content designed to appeal to shoppers. The company says it gives advertisers access to a substantial customer base they can engage through campaigns that are tailored based on factors like geographic location. Brands such as Pepsi, Netflix and Chase use Grocery TV’s in-store marketing solutions.
OpenX is a carbon-neutral certified digital advertising firm that uses tech to offer effective, transparent ad services under a model of sustainable business practices. Operating an advertising server, proprietary ad tech and a marketplace for programmatic ads, the company specializes in creating custom ad packages that maximize return on spend.
Built and headquartered in Denver, Colorado, Ibotta is a performance marketing platform that allows brands to deliver digital promotions to millions of consumers through a network of publishers called the Ibotta Performance Network (IPN). Ibotta’s network allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale.
Golden Hippo specializes in direct-to-consumer marketing, with a focus on branding for health, wellness, beauty and pet products. Its services cover product development and brand management, copywriting, video production and editing, IT and web development, digital marketing and customer service.
System1 is a digital marketing and advertising tech agency that focuses on customer acquisition. It offers an omnichannel platform that relies heavily on machine learning, AI and data science to deliver high-intent customers at scale. System1’s technology supports hundreds of advertising verticals and is trusted by clients like MapQuest and Cars Genius.
Smartly.io is a marketing tech company that enables brands to automate every step of their social advertising. Through their platform, companies can manage campaigns and access reporting across their advertising accounts. Additionally, Smartly.io grants brands access to original creative concepts and transforms their existing assets into branded, short-form content.
