While the digital realm continues to transform marketing, brands are forced to keep up with ever-evolving trends. With the help of marketing technology, brands now have the chance to improve their online campaigns, take control of social media, and even gain access to actionable insights.
Given the complexity of modern marketing, it takes some serious expertise to thrive in this space. Yet, there are many marketing companies across the country that are up to the challenge. Blending together technology with creativity, these marketing leaders have what it takes to help brands dominate their industries and outshine the competition.
Here are some of the nation’s top marketing companies to keep an eye on.
Top Marketing Companies To Know
- Drift
- ActiveCampaign
- Deloitte Digital
- Wunderman Thompson
Marketing Companies to Know
Adtech company Magnite is a sell-side advertising platform enabling media owners to monetize their content. Using its technology, the company connects brands and advertising agencies to showcase content across media like TV, mobile and audio ads. Since launching, Magnite has worked with some of the largest brands like Spotify, Samsung and Warner Bros. Discovery, among others.
Formerly known as Klover before rebranding, Attain analyzes consumer behavior to provide financial data to marketers. Using fully consumer-permissioned data, they offer a financial services app (which still goes by Klover) with more than 3 million users that pulls retail data from consumer panels, store-level purchase data and retail loyalty accounts to offer deep insights into the ways consumers engage with products and marketing strategies.
Regal is designed to empower businesses to make branded, event-driven calls and texts their competitive advantage. Built on a modern data stack, Regal helps users reach the right customer at the right time with the right message to drive more sales. Unlike traditional contact center software, Regal uses real-time customer behaviors to personalize outreach.
Madhive offers a self-service platform for advertisers to measure, plan, activate and target campaigns in a single operating system. It provides its clients with real-time data monitoring and targeted audience reports. The company saves data onto a private blockchain as one of its data solutions.
NextRoll is a marketing tech company on a mission to “accelerate growth for companies, big and small.” Their e-commerce marketing platform, AdRoll, helps direct-to-consumer brands connect, automate, and measure the entire customer journey. Powered by AI, the platform boasts capabilities such as channel contribution analysis, advanced targeting, product recommendations and consent management.
Applecart offers a platform that creates strategic visibility for its client organizations’ essential content. It has a diverse clientele that includes governments, nonprofits, agencies and Fortune 500 companies.
Buildout makes software solutions for commercial real estate brokers. It offers a marketing tool that allows users to craft websites, emails, flyers and other materials that are optimized to attract and engage buyers. The technology is also equipped with a virtual AI assistant known as AL that professionals can chat with to help them create property and location descriptions.
Built and headquartered in Denver, Colo., Ibotta is a performance marketing platform that allows brands to deliver digital promotions to millions of consumers through a network of publishers called the Ibotta Performance Network (IPN). Ibotta’s network allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale.
Adswerve leverages data discovery to help brands develop insightful marketing strategies. Its solutions include campaign management and optimization, data governance, audience creation and monetization strategy, and campaign and attribution reporting analyses. Additionally, Adswerve helps companies harness the power of the Google Marketing Platform and Cloud.
Lob’s digital solutions allow brands to carry out automated, data-driven direct mail marketing campaigns. Its SaaS platform also offers access to an extensive print delivery network along with address verification and audience targeting features. Businesses that use Lob’s technology see increased response rates and improved customer retention, while also experiencing reductions in time and money spent on mailing.
Braze is on a mission to “forge human connections between brands and consumers.” The company’s platform allows brands to improve campaign optimization, customer lifecycle engagement, cross-channel personalization and data streaming and management. Braze integrates with a broad range of technologies such as Segment, Fivetran and AccuWeather.
Place Exchange offers advertisers, agencies, DSPs and media partners the chance to leverage its programmatic digital out-of-home (OOH) advertisement platform to reach consumers in physical spaces. Marketers rely on Place Exchange to plan and buy (and measure!) OOH ads with increased control and transparency.
ActiveCampaign’s customer experience automation platform is designed to help growing businesses connect with their customers. Using the company’s software, teams can automate email follow-ups, locate engaged contacts, improve targeting and map out automations in a single view to make adjustments and gain better results. ActiveCampaign also specializes in email marketing, CRM and sales automation.
AWeber Communications offers email marketing software that is scaled for small businesses. Designed to be user friendly for the less tech-savvy entrepreneur, its email marketing service comes with drag and drop builder tools, email templates, a landing page template gallery, Canva integration for design and a stock image library. The AWeber service is subscription-based and includes tools to help clients grow their email lists.
Fusion92 is a full-service marketing firm that is branded around innovation. It leans heavily on analytics and machine learning to provide data-driven marketing services. It offers traditional services like strategy and creative along with options like business and marketing transformation, product innovation and adtech, using its proprietary Media Return Exchange to identify and target audiences and strategize media buying around audience behavior.
Golden Hippo specializes in direct-to-consumer marketing, with a focus on branding for health, wellness, beauty and pet products. Its services cover product development and brand management, copywriting, video production and editing, IT and web development, digital marketing and customer service.
While the freelance world may intimidate some professionals, MarketerHire brings peace of mind to those in the marketing space. The company boasts a network of vetted companies and marketing freelancers. Instead of spending long hours looking for the right place or person, all parties can rely on MarketerHire to match qualified marketing candidates with trusted businesses.
MagicLinks is a social commerce company working with brands and influencers to drive sales on platforms like TikTok and Instagram. Its technology connects brands with influencers who can earn money by sharing products with their followers. MagicLinks says its technology solutions have helped to drive billions of dollars in product sales.
BlueConic is a martech platform helping companies enhance their campaigns. By leveraging data analytics, BlueConic’s platform provides actionable insights that help clients understand their consumer behavior. According to BlueConic, its platform helps improve ad performance and test new advertising strategies.
Movable Ink is a marketing tech company that focuses on customer engagement, using AI to create personalized content that runs on automations. Its email technology looks at user data to assess metrics like current location and social media cues, with the goal of adjusting email content in real time. This tech, known as the Movable Ink Studio, functions as an extension to existing marketing technology.
Wunderman Thompson is a marketing agency and consultancy on a mission to “inspire growth for ambitious brands.” Serving 90 markets worldwide, the organization specializes in services such as brand positioning, effectiveness planning, customer experience, creative development and optimization, data consulting and production strategy. Wunderman Thompson has offices in many major cities including Sydney, Beijing, Copenhagen and Berlin.
Deloitte Digital is a digital consultancy that merges creativity with technological expertise. Its focus areas include customer strategy and applied design, AR/VR, HR transformation and blockchain adoption and integration. Deloitte Digital offers other solutions such as finance transformation and next-gen digital banking.
GumGum optimizes and automates advertising using artificial intelligence. It has a contextual intelligence platform, Verity, which is able to analyze written, audio, image and video content. This ensures that ad placements are ideal and relevant to customers, which maximizes reach based on context instead of data from third-party cookies.
CreatorIQ is an influencer marketing software platform that provides marketing teams and PR professionals with a suite of tools designed to help build, scale and manage influencer marketing programs. With CreatorIQ, businesses can find and recruit influencers and creators, run campaigns, make payouts and measure impact.
Smartly.io is a marketing tech company that enables brands to automate every step of their social advertising. Through their platform, companies can manage campaigns and access reporting across their advertising accounts. Additionally, Smartly.io grants brands access to original creative concepts and transforms their existing assets into branded, short-form content.
Share Local Media is a direct mail agency that serves e-commerce clients. It uses predictive models that consider demographic data, third party behavioral data and client response information to identify target audiences for campaigns. The company’s programmatic mail services are delivered via its API and web platform, which includes automations like triggers for retargeting and abandoned carts.
Sojern’s platform for travel marketing uses AI and machine learning to provide insights that inform users’ strategy and enable automations to optimize campaign performance. The company says the platform provides solutions that can help to increase hotel bookings, boost ticket sales for travel attractions, enhance brand awareness and build loyalty among airline customers.
Accelerated Digital Media has a team of disrupters and industry veterans that help it serve clients in the healthcare and e-commerce spaces. Its services and strategy focus on paid social across various channels, programmatic advertising and search engine marketing.
AdCellerant is a digital marketing agency that has served more than 10,000 customers. The company offers solutions for email marketing, engaging customers through social media, developing custom websites and other key marketing functions.
Grocery TV operates a network of over 20,000 display screens placed in more than 4,000 U.S. stores that feature ad content designed to appeal to shoppers. The company says it gives advertisers access to a substantial customer base they can engage through campaigns that are tailored based on factors like geographic location. Brands such as Pepsi, Netflix and Chase use Grocery TV’s in-store marketing solutions.
Vista is known for its custom product services, especially for small businesses. Through the website, businesses can order business cards, pens, websites and more. Additionally, Vista offers design services. The company facilitates a community of designers and allows businesses to choose the product. From there, businesses file out a short survey to place their orders.
Klaviyo offers a platform that helps e-commerce companies accelerate revenue. The company’s platform enables businesses to build e-commerce sign-up and pop-up forms, explore real-time activity feeds, automate customer communications, create highly targeted emails and more. Klaviyo integrates with a variety of platforms such as BigCommerce and Shopify.
Acquia offers an enterprise platform that enables businesses to build personalized digital experiences. Businesses can use the company’s platform to drive site traffic, gain new customers and retain existing ones, generate actionable insights and drive engagement. Acquia allows brands to personalize websites, emails and SMS campaigns, manage cross-channel campaigns, organize creative assets, scale operations, and ensure data governance.
adMarketplace offers search, or pay-per-click, advertising with custom monetization tools and search as tools that offer consumers targeted advertising throughout the process of engagement with online searches. It connects publishers with space to sell with advertisers who need to place content, using BidSmart, an algorithmic bidding tool. The company focuses on identifying consumer intent and creation and delivery of an ad strategy based on consumer intention.
RTB House aims to improve online brands with AI-powered advertising and has worked with thousands of client companies around the world. The company uses its ad-buying engine and deep learning technology to help its customers drive sales and complete personalized retargeting, including data-enabled recommendations.
Equativ is an independent adtech and marketing company that specializes in advanced TV and premium content publishing. It operates its own ad server as well as a supply side platform and a demand-side platform for media buying. Its “curation platform” takes client data and uses it to create custom marketing media for agency, ad publisher and retail clients.
System1 is a digital marketing and advertising tech agency that focuses on customer acquisition. It offers an omnichannel platform that relies heavily on machine learning, AI and data science to deliver high-intent customers at scale. System1’s technology supports hundreds of advertising verticals and is trusted by clients like MapQuest and Cars Genius.
Contentful makes a composable content platform that gives brands AI tools to power intelligent, automated content creation workflows. Its technology offers a centralized workspace for marketing campaign management and allows brands to personalize digital experiences across different locations and languages. Companies that use Contentful’s solutions have seen increases in engagement and conversion rates, while also saving time and money.
Drift allows go-to-market teams to deliver personalized experiences to website visitors and ultimately drive more conversions. The conversational platform eliminates the need for customers and prospects to fill out forms or wait for responses to their inquiries, allowing reps to engage, qualify and convert them into the pipeline in real time.
Ingage’s cloud-based presentation software can be used to produce engaging sales content. Users are able to customize their presentations with images and videos, and the platform comes with analytics to show the impact of content.
Monigle is a branding consultancy that offers a range of services intended to help businesses establish a foundation for their brand identity in addition to creating appealing branded environments and experiences. Its team members use their marketing expertise to collaborate with clients such as Chase, GE, Johnson & Johnson and AT&T.
OpenX is a carbon-neutral certified digital advertising firm that uses tech to offer effective, transparent ad services under a model of sustainable business practices. Operating an advertising server, proprietary ad tech and a marketplace for programmatic ads, the company specializes in creating custom ad packages that maximize return on spend.
DotDash Meredith is a huge print and digital media company operating a family of brands that includes names such as Better Homes & Gardens, Allrecipes, People, Entertainment Weekly and Investopedia. It also offers advertising tools and marketing solutions that help advertisers target and engage the right consumers.
