Serving as the extension of a company’s brand, copywriters produce informative and engaging content that persuades readers to take action.
When crisis hit, we had to ruthlessly prioritize to survive. We focused on these three channels to transform our business.
Make more of the traffic you’re already getting.
Conversational marketing builds stronger bonds between businesses and their customers.
A content strategy is an integrated approach to planning, developing and managing content
Work smarter, not harder.
I learned to love content marketing and so can you.
Great content should attract more prospects and push current prospects further down the sales funnel.
From companies leveraging their employees’ personal brands to new blogging strategies, here are our top predictions for the coming year.
This type of marketing ranges from informative (like this Built In article) to absurdist (like Steak-umm’s Twitter account).
Matthew Urwin
