Marketing Articles

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Greg Bouton Greg Bouton
Updated on April 23, 2024

Email Is Changing. How Can Email Marketing Change With It?

Email marketing is facing challenges on multiple fronts, but it’s still a powerful tool. Use these strategies to ensure it stays that way.

Hal Koss Hal Koss
Updated on April 23, 2024

5 Ways Case Studies Can Supercharge Your Marketing

Social proof works on every channel.

Hal Koss Hal Koss
Updated on April 23, 2024

What the Evolving Cannabis Culture Means for CBD and Marijuana Marketing

Cannabis is going mainstream, but marketers still face substantial challenges.

Hal Koss Hal Koss
Updated on April 23, 2024

Successful Brands Are Built on Business Storytelling

Everybody wants to be part of a bigger story.

Alexander Lewis Alexander Lewis
Updated on April 23, 2024

Why Business Acquisition Marketing Is a Powerful Tactic

Marketing isn’t limited to social media ads, SEO, and traditional media.

Hal Koss Hal Koss
Updated on April 23, 2024

How Burger King and GM’s Logo Redesigns Both Look to the Future

They may look different, but they’re both about the future.

Hal Koss Hal Koss
Updated on April 23, 2024

The Best Black Friday Discount Strategy Is Not Having One

Many businesses don’t offer Black Friday deals. Their reasons are often more practical than you think.

Image: Shutterstock / Built In
David Burn David Burn
Updated on April 23, 2024

How Brand Marketing Strategy Fits Into Product-Driven Organizations

As impressive as new technology is, people want to know what it means for them.

Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Branding?

Branding is known as the art of differentiation.

Image: Shutterstock / Built In
Mae Rice Mae Rice
Updated on April 23, 2024

What is Brand Trust? How Do You Earn It?

... or rebuild it after a scandal?

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