Email marketing is the process of a company sending an email into the inbox of a subscriber in order to inform or sell the company’s products or services.
Smart companies are paying more attention to their partners, adjusting cash tied to inventory, and identifying new market segments, among other strategies.
Digital marketing encompasses marketing campaigns and advertisements delivered through digital channels, such as websites, search engines, social media and email.
While crafting a personal consumer experience can be time consuming, it’s worth it when it means a higher ROI and an engaged customer base that is loyal to the brand.
