Despite their ubiquity as a marketing tool, press releases have outlived their usefulness. As it happens, there’s a much better way to get the word out about your work.
Database marketing brings a data-centric approach to marketing strategy with the intention of personalizing experiences through trends found in data.
Here’s how marketers should think about untrackable traffic.
Leverage the power of social proof to attract new customers.
If you can’t connect in a genuine way with your customers, you can kiss product-market fit goodbye.
Customer data platforms provide a centralized and uniform view of the company’s customers. Here’s how they work and how they’re different from CRMs.
As an outbound product marketer, you’ve probably heard of the sales funnel. But what is the marketing funnel, and how does it work?
If I could go back in time before I joined my first startup, what would I tell myself?
Our conversation was flush with insights.
In the future, we’ll all be editors.
