Marketing Articles

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Nick Babich Nick Babich
Updated on April 20, 2024

How Competitive Analysis Helps You Shine Over Your Rivals

Competitive analysis is a crucial component of product research. With this step-by-step guide, you can begin gaining insights that will make your products better and your marketing sharper.

Jeff Link Jeff Link
Updated on April 20, 2024

‘Mess Is More’ Defines the Twitch Aesthetic

Redesigns are usually about tidying up. But Twitch decided to lean into the weirdness instead.

Michael Maximoff Michael Maximoff
Updated on April 20, 2024

How to Grow Your Business With Review Platforms

More than 90 percent of B2B buyers are more likely to purchase from a company with trusted reviews. Here’s how to stand out.

Image: Shutterstock / Built In
Ellen Glover Ellen Glover
Updated on April 19, 2024

‘TikTok Made Me Buy It’ Is Only the Beginning

Social commerce is booming in the U.S., but it’s still years behind international markets.

Image: Shutterstock / Built in
Hal Koss Hal Koss
Updated on April 19, 2024

Event-Discovery Platforms Are Pivoting to Virtual

These companies help people find and plan in-person activities. What do they do when everyone is stuck inside?

Stephen Gossett Stephen Gossett
Updated on April 19, 2024

Use Data Mining to Predict If Your Product Will Crash and Burn

How predictive analytics saves clients and separates good customers from “harbingers of failure.”

Matthew Urwin Matthew Urwin
Updated on April 18, 2024

What Is Content Marketing?

Content marketing seeks to transform a brand into a hub where people can learn more about industry-specific topics and gather information directly from a company.

Image: Shutterstock / Built In
Stephen Gossett Stephen Gossett
Updated on April 18, 2024

A Deep Dive Into the World of Product Marketing

This product marketer is on a mission to bank the unbanked — and go for product jargon’s jugular.

Somer Simpson Somer Simpson
Updated on April 18, 2024

Adtech’s Foundations Are Cracking

Between talks of a cookie-less future and the implications of international data privacy regulations, the faults in the adtech ecosystem are becoming increasingly apparent.

Mae Rice Mae Rice
Updated on April 17, 2024

Inside Roku’s Efforts to Make TV Ads More Like Web Ads

Programmatic TV advertising isn’t a pipe dream anymore.

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