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Will Pearson Will Pearson
Updated on April 23, 2024

Just Send the Damn Email Already!

In the email marketing game, quantity is often more important than quality.

Will Pearson Will Pearson
Updated on April 23, 2024

Why Is Nobody Reading Your Marketing Emails?

If you’re not seeing much return on your email marketing efforts, the problem may be that your messages are too general. Fortunately, you can craft much more personal emails relatively easily.

Mae Rice Mae Rice
Updated on April 23, 2024

9 Ways to Make Your Email Marketing Automation More Effective

How do you craft an automated email that’s timely, but not creepy? We have answers.

Will Pearson Will Pearson
Updated on April 23, 2024

What Is Email Marketing?

Email marketing is the process of a company sending an email into the inbox of a subscriber in order to inform or sell the company’s products or services.

Image: Shutterstock / Built In
Will Pearson Will Pearson
Updated on April 23, 2024

The Email Flows a Services Business Needs to Succeed

How should a business that provides services rather than goods use emails to communicate with clients? Here are some best practices.

Will Pearson Will Pearson
Updated on April 23, 2024

The Email Flows Every Brand Needs to Succeed

Email is a crucial tool for marketing to your consumers, but how do you make sure you’re getting the most out of it? Use these categories to refine your communication process.

Hal Koss Hal Koss
Updated on April 23, 2024

Email Deliverability, Explained

Why some marketing emails make it to inboxes and others don’t.

Leah Miranda Leah Miranda
Updated on April 23, 2024

How to Use Email Courses to Ramp Up Engagement

Automated email courses can be a lifesaver for strained marketers.

Jake Rheude Jake Rheude
Updated on April 23, 2024

How E-Commerce Is Adapting to the Coronavirus Pandemic

Smart companies are paying more attention to their partners, adjusting cash tied to inventory, and identifying new market segments, among other strategies.

Hal Koss Hal Koss
Updated on April 23, 2024

Cause Marketing: Does Donating to Charity Help Brands Sell More Stuff?

Welcome to the world of cause marketing.

Image: Shutterstock / Built In

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