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David Burn David Burn
Updated on April 23, 2024

RFPs Are a Waste of Precious Time. Here’s a Better Way to Hire an Agency.

When an agency’s first interaction with a client involves working for free and spending weeks or months groveling to win the account, things are already getting off on the wrong foot.

Mae Rice Mae Rice
Updated on April 23, 2024

This Adtech Company Has an Unusual Crisis Strategy: Business as Usual

Ad prices have plummeted, but EX.CO hasn’t renegotiated its revenue guarantees.

Anthony Capano Anthony Capano
Updated on April 23, 2024

‘Revenge Travel’ Is Real. Here’s How Marketers Can Harness the Trend.

Deals will be the most important travel drivers, but negative ad experiences are enough to spoil even the best offers. 

Vikas Agrawal Vikas Agrawal
Updated on April 23, 2024

5 Sources of Referred Web Traffic Your Startup Should Prioritize

A visitor who gets referred to your website arrives as a pre-qualified lead. Here are five ways to boost the number of referrals you get.

Lisa Bertagnoli Lisa Bertagnoli
Updated on April 23, 2024

Rebranding: 4 Successful Strategies and Use Cases

Is your firm ready for a rebrand? Experts share their insights and experiences.

Mae Rice Mae Rice
Updated on April 23, 2024

SEO Pioneer Rand Fishkin's New Venture, SparkToro, Is on a Mission to Help Brands Quit Google

The Moz co-founder’s new startup, SparkToro, helps businesses find partners without relying on major ad platforms.

Michelle Damico Michelle Damico
Updated on April 23, 2024

Expert Counterpoint: Debunking ‘5 Public Relations Myths Debunked’

None of the claims being made were all that mythical, actually. Just pick the right agency and set reasonable goals.

Leia Ruseva Leia Ruseva
Updated on April 23, 2024

5 Public Relations Myths Debunked

From finding the right time to seek press to identifying the right story angles, many founders have big misconceptions about the PR space.

Sam Stone Sam Stone
Updated on April 23, 2024

Proptech: 4 Trends in the Industry

Proptech is poised to continue growing in popularity over the next few years. Our expert identifies some of the trends likely to shape the industry as it does.

Image: Shutterstock / Image
Mae Rice Mae Rice
Updated on April 23, 2024

How ReviewMeta's Software Checks for Fake Amazon Reviews

ReviewMeta protects online shoppers from black hat marketing.

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