Marketing Articles

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Joe Zappa Joe Zappa
Updated on April 23, 2024

Finding Marketing Support as a Leader Who Distrusts Marketing

In tech, lots of C-suite folks have an innate suspicion of marketing despite its proven utility as a growth factor. Here’s how you can overcome your preconceptions to find a great partner in the field.

Image: Shutterstock / Built In
Mae Rice Mae Rice
Updated on April 23, 2024

Should You Use Fear-Based Marketing to Sell Your Product?

“Without our solution, you’re toast” is a controversial — but effective — marketing message.

Mae Rice Mae Rice
Updated on April 23, 2024

Fast’s Matthew Kobach Thinks Transparency Is the Next Big Thing in Marketing

He tweets about Fast’s marketing strategy as he rolls it out.

Hal Koss Hal Koss
Updated on April 23, 2024

Is Experiential Marketing Poised for a Comeback?

As vaccines roll out, brands are getting back out there.

Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Event Marketing?

Event marketing is the practice of hosting gatherings to promote and expose a company’s brand and products to a wider audience.

Image: Shutterstock / Built In
Hal Koss Hal Koss
Updated on April 23, 2024

11 Software Platforms to Kickstart Your Employee Advocacy Program

These tools help companies manage and measure employee social marketing efforts.

Hal Koss Hal Koss
Updated on April 23, 2024

Why Employee Advocacy Is the Darling of Social Marketing

The best influencers you can hire already work for you.

Will Pearson Will Pearson
Updated on April 23, 2024

5 Email Templates Your Company Needs

With a few simple templates, your business can easily establish a top-notch email marketing campaign. Here are the most important ones to get you started.

Will Pearson Will Pearson
Updated on April 23, 2024

Here’s How to Build a Successful Email Marketing Team

As an early stage founder, you’re probably handling email marketing yourself. To really get the most out of your efforts, though, you need to know when and how to hand it over to someone else.

Steffen Schebesta Steffen Schebesta
Updated on April 23, 2024

5 Methods and Advantages of Using Email Marketing to Increase Revenue

Use these strategies to position yourself as a trusted source to stay above your competition.

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