Marketing Articles

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Hal Koss Hal Koss
Updated on April 23, 2024

Product ‘Drops’ Aren’t Just for Sneaker Brands

Why drops are spreading from streetwear to software.

David Finkelstein David Finkelstein
Updated on April 23, 2024

3 Marketing Strategies for Adjusting to the Post-Pandemic World

The rules have changed, and many of the old marketing approaches no longer apply.

Hal Koss Hal Koss
Updated on April 23, 2024

Your Problem Isn’t Marketing or Sales. It’s Brand Positioning.

Breaking down the positioning process for B2B SaaS companies.

Al Kingsley Al Kingsley
Updated on April 23, 2024

7 Tips to Create a Company-Branded Podcast That Actually Gets Listeners

From attending trade shows to finding special guests, this is how to make an engaging, successful podcast.

Image: Shutterstock / Built In
Mae Rice Mae Rice
Updated on April 23, 2024

Lacking Podcast Analytics Make Targeted Ads Tricky

Podcasting’s ancient infrastructure makes targeting and performance data hard to come by.

Mae Rice Mae Rice
Updated on April 23, 2024

Podcast Advertising Is About Quality Over Quantity

Each podcast ad is a special flower. And it works.

Hal Koss Hal Koss
Updated on April 23, 2024

Influencer Marketing Has a New Edge: College Athletes

Thanks to a change in the NCAA’s endorsement policy, the era of student-athlete influencers is just getting started.

David McCarthy David McCarthy
Updated on April 23, 2024

Why You Should Unlearn Everything You Knew About Digital Content Marketing

The next era of content marketing will borrow less from content libraries and traditional economics and more from bustling cities and platforms.

Hal Koss Hal Koss
Updated on April 23, 2024

Will Newsletters Launch a Marketing Boom the Way Podcasts Once Did?

New marketplaces connect brands with independent creators.

Mae Rice Mae Rice
Updated on April 23, 2024

What Makes an Ad Effective? We Asked a Creative Director.

Nate Nichols is tired of symmetry and studio shoots.

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