Marketing Articles

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Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Direct Marketing?

Direct marketing encompasses channels where marketers can send messages straight to consumers without the help of third-party groups.

Image: Shutterstock / Built In
Kevin Carroll Kevin Carroll
Updated on April 23, 2024

Why It’s Time to Dust Off the Direct Mail Marketing Strategy

A modernized direct mail campaign can help your company stand out from the crowd. Here’s what you need to know.

Image: Shutterstock / Built In
Mae Rice Mae Rice
Updated on April 23, 2024

Marketing During the Coronavirus Pandemic: Why Every Company on Earth is Emailing Us

Digital marketing can feel jarring right now — but a new playbook is emerging.

Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Digital Marketing?

Digital marketing encompasses marketing campaigns and advertisements delivered through digital channels, such as websites, search engines, social media and email.

Image: Shutterstock / Built In
David Finkelstein David Finkelstein
Updated on April 23, 2024

How Marketers Can Better Deliver Personalized Content

While crafting a personal consumer experience can be time consuming, it’s worth it when it means a higher ROI and an engaged customer base that is loyal to the brand.

Leia Ruseva Leia Ruseva
Updated on April 23, 2024

Death to the Press Release!

Despite their ubiquity as a marketing tool, press releases have outlived their usefulness. As it happens, there’s a much better way to get the word out about your work.

Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Database Marketing?

Database marketing brings a data-centric approach to marketing strategy with the intention of personalizing experiences through trends found in data.

Image: Shutterstock / Built In
Hal Koss Hal Koss
Updated on April 23, 2024

What Is Dark Social? Why Does It Matter?

Here’s how marketers should think about untrackable traffic.

Image: Shutterstock
Syed Balkhi Syed Balkhi
Updated on April 23, 2024

4 Ways Building a Community Around Your Brand Can Lead to Marketing Brilliance

Leverage the power of social proof to attract new customers.

Bryan Dsouza Bryan Dsouza
Updated on April 23, 2024

Finding Product-Market Fit With Empathy

If you can’t connect in a genuine way with your customers, you can kiss product-market fit goodbye.

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