Marketing Articles

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Leon Clarke Leon Clarke
Updated on April 23, 2024

Why Zoom Videos Could Be Your Strongest Marketing Assets

Now that everyone is comfortable with video conferencing, leveraging the tool to build your brand is a no-brainer. 

David Finkelstein David Finkelstein
Updated on April 23, 2024

3 Ways Marketers Can Work Smarter During COVID-19

Marketers need to adjust their tactics to thrive in what is one of the most challenging — and competitive — business environments in recent memory.

Emily Carrión Emily Carrión
Updated on April 23, 2024

Every Marketing Plan Should Prioritize Video

Marketing with video can make engagement skyrocket, and you don’t need a big budget to see the benefits.

Hal Koss Hal Koss
Updated on April 23, 2024

Even Tech Companies Rely on Affiliate Marketing

It’s all about strategic partnerships — not spammy blogs.

Stephen Gossett Stephen Gossett
Updated on April 23, 2024

How to Become a Product Marketing Manager

Learn how three product marketing managers have navigated their careers.

Image: Shutterstock / Built In
Alexander Lewis Alexander Lewis
Updated on April 23, 2024

4 Website Copywriting Tactics for Non-Writers

Crafting a strong message is a vital part of putting together a great website, but writing can be hard. With a few simple tricks, though, you can easily create great copy..

Brian Nordli Brian Nordli
Updated on April 23, 2024

It’s Time SEO Marketers Start Focusing on Voice Search

Voice-based browsing is here to stay.

Brian Nordli Brian Nordli
Updated on April 23, 2024

How to Improve Your Next Virtual Event, Whether It’s for 10 or 10,000 People

Many organizers are still figuring out the format of their new virtual events.

Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Video Marketing?

Video marketing is any form of marketing that applies a video format to spread brand awareness, reach new customers, and sell products and services.

Image: Shutterstock / Built In
Hal Koss Hal Koss
Updated on April 23, 2024

Good User-Generated Content Is Hard to Find

For many marketers, there’s simply too much content to choose from.

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