Marketing Strategy Articles

Hailley Griffis

Updated on April 09, 2024

A brand strategy is the conscious differentiation of a business from its competitors and a compelling approach to standing out in a crowded marketplace.

Amitt Sharma

Updated on April 09, 2024

From automating ad campaigns to personalizing ads in real time, AI is changing what’s possible in advertising. Here’s what you need to know.  

Megan McNamara

Updated on April 08, 2024

Brand marketing focuses on marketing a business or product by telling your brand’s story and building awareness among prospective customers.

Alyssa Dulin

Updated on April 04, 2024

A perfectly executed email newsletter might just be the way to keep your fans engaged with your brand.

Ted Moser

Updated on April 04, 2024

What is an intelligent brand, and how can owning one can bring in-market advantage to your customer and company?

JoAnne Gritter

Updated on March 28, 2024

As marketing evolves, so should the data your business is tracking. Follow these modern marketing metrics for business success.

Vlad Oleksiienko

Updated on March 21, 2024

Generating quality leads is no easy task, but it's vital for every business’s success. Here are the top lead generation tools our expert recommends.

Victor Blasco

Updated on February 21, 2024

Ready to expand your marketing strategy to reach more customers? Our expert explores how to create high-quality video content, with real video examples.

Svetlana Stotskaya

Updated on February 16, 2024

Looking to explore brand partnerships? Consider these four benefits that collaborating in the digital world can offer.