Marketing Strategy Articles

Sorted By: Most Recent
Erik Michal Erik Michal
Updated on January 24, 2024

9 Steps for a Successful Marketing Automation Strategy

Marketing automation has the potential to boost your brand awareness and help your business build new relationships. But only if it’s done right. Here’s how.

Image: Shutterstock / Built In
Jordan Buning Jordan Buning
Updated on January 24, 2024

5 B2B Marketing Trends to Know for 2024

Follow these marketing trends to grow your business in the New Year.

Image: Shutterstock / Built In
Thomas Peham Thomas Peham
Updated on December 27, 2023

Why Consumers Don’t Trust AI-Driven Recommendations

Data shows that there’s emerging skepticism surrounding AI in consumer decision-making. Why is there a disconnect and what should brands keep in mind?

Image: Shutterstock / Built In
Vladyslav Podoliako Vladyslav Podoliako
Updated on December 20, 2023

5 Lead Generation Trends to Know in 2024

From navigating Google’s algorithm updates to integrating AI, adapting to these five trends will help you close more deals in 2024.

Image: Shutterstock / Built In
Brianna Rooney Brianna Rooney
Updated on May 31, 2023

Think of Recruiting as a Strategic Asset

Businesses will always need top-quality people, no matter how weird the job market is.

Image: Shutterstock / Built In
Ryan Nehring Ryan Nehring
Updated on March 15, 2023

Why Every Developer Should Add Marketing to Their Skill Set

Adding some marketing knowledge will increase your value, and improve your product.