Customer Relationship Management Articles

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Scott Salkin Scott Salkin
Updated on April 20, 2024

6 Customer Success Terms Every CEO Should Know

Annual churn rate, customer journey map, net rention rate — and more.

Brad Birnbaum Brad Birnbaum
Updated on April 12, 2024

How Good Is Your Customer Service?

Ask yourself these five questions to find out.

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Joe Procopio Joe Procopio
Updated on April 09, 2024

How to Get Permission to Market the Names of Your Customers

Using customers’ names can validate your business. Asking them first is the right thing to do.

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Vikas Agrawal Vikas Agrawal
Updated on April 08, 2024

7 Key Components of a Successful Sales Deck (With Examples)

Highlight your startup’s products and services with great graphics and compelling storytelling.

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Ted Moser Ted Moser
Updated on April 04, 2024

3 Steps to Create a Living Brand

What is an intelligent brand, and how can owning one can bring in-market advantage to your customer and company?

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Vlad Oleksiienko Vlad Oleksiienko
Updated on March 21, 2024

Top 5 B2B Lead Generation Tools to Know

Generating quality leads is no easy task, but it's vital for every business’s success. Here are the top lead generation tools our expert recommends.

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Bob Moore Bob Moore
Updated on March 01, 2024

Here’s Why You Should Embrace Partner Ecosystem-Led Growth

Feeling stuck with your current sales strategy? This partner-focused approach can boost your efforts and strengthen customer trust.

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Victor Blasco Victor Blasco
Updated on February 21, 2024

How to Make Videos That Earn Customer Confidence

Ready to expand your marketing strategy to reach more customers? Our expert explores how to create high-quality video content, with real video examples.

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Mae Rice Mae Rice
Updated on February 13, 2024

Welcome to the Era of Customer-Led Growth

If you really value your customers, you don’t shunt them through a sales funnel.

Oleksandr Strozhemin Oleksandr Strozhemin
Updated on February 01, 2024

4 Things to Know Before Scaling Globally

Expanding services and going global is no longer a matter of “if.” It’s a matter of when.

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