Customer Relationship Management Articles

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Chris Dowsett Chris Dowsett
Updated on April 20, 2024

Improve Your Customer Experience. Hire a Decision Scientist.

Our decision science team delivered an automated experience for customers and saved hundreds of thousands of dollars in staff time. Here’s how.

Joe Procopio Joe Procopio
Updated on April 20, 2024

Customer Success Is Not About Making Your Customers Happy

Don’t let your customer success strategy mask the flaws in your product. Instead, make sure it uncovers them.

Hal Koss Hal Koss
Updated on April 20, 2024

What Is a Customer Success Manager? What Does a CSM Do?

We asked three experienced CSMs about what the job entails.

Alli Tiscornia Alli Tiscornia
Updated on April 20, 2024

3 Skills Essential to a Customer Success Career

Customer success is a booming field, even in difficult economic times. Here are the most important skills to getting in the game.

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Hal Koss Hal Koss
Updated on April 20, 2024

These 6 Customer Retention Strategies Actually Work

Step 1: Make sure your customers see value right away.

Tiffani Bova Tiffani Bova
Updated on April 20, 2024

Inside the Customer Experience Dilemma

In the race to provide the best customer experience, employees have been left behind creating a customer disconnect. Here’s why you can’t have happy customers without happy employees.

Image: Shutterstock / Built In
Scott Salkin Scott Salkin
Updated on April 20, 2024

6 Customer Success Terms Every CEO Should Know

Annual churn rate, customer journey map, net rention rate — and more.

Brad Birnbaum Brad Birnbaum
Updated on April 12, 2024

How Good Is Your Customer Service?

Ask yourself these five questions to find out.

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Joe Procopio Joe Procopio
Updated on April 09, 2024

How to Get Permission to Market the Names of Your Customers

Using customers’ names can validate your business. Asking them first is the right thing to do.

Image: Shutterstock / Built In
Vikas Agrawal Vikas Agrawal
Updated on April 08, 2024

7 Key Components of a Successful Sales Deck (With Examples)

Highlight your startup’s products and services with great graphics and compelling storytelling.

Image: Shutterstock / Built In