Customer Relationship Management Articles

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Nate MacLeitch Nate MacLeitch
Updated on November 08, 2024

Best Practices for Designing Effective AI Chatbots

Our expert shares tips for building a chatbot that successfully helps your customers.

Expert Contributors
Natural Language Processing
Artificial Intelligence
Image: Shutterstock / Built In
Andreas von der Gathen, Nicolai Broby Eckert and Caroline Kastbjerg Andreas von der Gathen, Nicolai Broby Eckert and Caroline Kastbjerg
Updated on October 31, 2024

The 8 Consumer Archetypes

The belief that there is only one type of sustainable consumer represents an incomplete and inadequate view of who consumers are, what they want and how they behave.

Expert Contributors
Data + Analytics
Business Reporting & Analysis
Image: Shutterstock / Built In
David Edelman and Mark Abraham David Edelman and Mark Abraham
Updated on October 15, 2024

3 Ways to Weave Personalization Into the Fabric of Your Organization

By nurturing your customer relationships and training your teams properly, you can embrace personalization as a truly competitive advantage.

Expert Contributors
Marketing
Marketing Operations
Image: Shutterstock / Built In
Bryan Wise Bryan Wise
Updated on October 01, 2024

Why CIOs Need to Adopt a Customer-First Mentality

These days, everyone needs to be involved in the customer experience.

Expert Contributors
Company Culture
Customer Relationship Management
Image: Shutterstock / Built In
Ron J. Williams Ron J. Williams
Updated on September 17, 2024

AI-Empowered Consumers Are Here. Is Your Business Ready?

Ever-evolving AI technologies have made customers smarter than ever. How do you serve them well?

Expert Contributors
Customer Success
Customer Support
Image: Shutterstock / Built In
Brennan Nevada Johnson Brennan Nevada Johnson
Updated on September 17, 2024

Thinking of Expanding Your Small Tech Business? Think Again.

Small bestows benefits on founders and clients.

Expert Contributors
Customer Relationship Management
Marketing
Image: Shutterstock / Built In
Mo Bunnell Mo Bunnell
Updated on August 27, 2024

4 Ways to Lead Better Client Meetings

Want to grow your business? Start by nurturing positive relationships with your clients.

Expert Contributors
Leadership
Strategic Partnerships
Image: Shutterstock / Built In
Cory Halbardier Cory Halbardier
Updated on August 12, 2024

Why Your Customers Might Stage a Chatbot Revolt

It’ll happen when businesses use chatbots when they really shouldn’t.

Expert Contributors
Artificial Intelligence
Customer Relationship Management
Image: Shutterstock / Built In
James De Roche James De Roche
Updated on June 20, 2024

How to Reposition Your Marketing Strategy for Customer Success

Customer retention and expansion starts with communicating value. Here’s how your marketing team can tell better stories and boost customer success. 

Expert Contributors
Sales
Customer Success
Image: Shutterstock / Built In
Tristan Louis Tristan Louis
Updated on June 20, 2024

Here’s Why You Should Use Purpose-Built Software

Strengthen your customer relationships and community support by choosing the right software for your organization.

Expert Contributors
Software Engineering
Customer Relationship Management
Image: Shutterstock / Built In