Customer Relationship Management Articles

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Cory Halbardier Cory Halbardier
Updated on August 12, 2024

Why Your Customers Might Stage a Chatbot Revolt

It’ll happen when businesses use chatbots when they really shouldn’t.

Image: Shutterstock / Built In
James De Roche James De Roche
Updated on June 20, 2024

How to Reposition Your Marketing Strategy for Customer Success

Customer retention and expansion starts with communicating value. Here’s how your marketing team can tell better stories and boost customer success. 

Image: Shutterstock / Built In
Tristan Louis Tristan Louis
Updated on June 20, 2024

Here’s Why You Should Use Purpose-Built Software

Strengthen your customer relationships and community support by choosing the right software for your organization.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on June 18, 2024

Customer Loyalty Matters More Than Ever. Rewarding That Loyalty Is Mandatory.

If you don’t make your customer a VIP, your competitor will.

Image: Tada Images / Shutterstock / Built In
Dean Artenosi Dean Artenosi
Updated on April 25, 2024

3 Steps to Think Like a Buyer and Build Your Client Base

As a new real estate agent, where do you even begin? Our expert explores how to start forging career-building relationships.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 24, 2024

Choosing the Right CRM for Your Startup

It starts with looking closely at your team’s workflows.

Marlo Gudauskas Marlo Gudauskas
Updated on April 24, 2024

How Fast-Growing Startups Can Scale Customer Service

Inadequate customer service can spell disaster for a budding business, so start fixing it today.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 24, 2024

How to Make Sure You're Reaching Your Target Customers

For some tech companies, landing the wrong customer is expensive in the long run. Here’s how Shipfusion identifies a fit.

Brian Nordli Brian Nordli
Updated on April 24, 2024

5 Ways to Improve Your Customer Onboarding Process

Onboarding sets the tone for your customer journey, so your CSMs really need to get it right.

Neil McLean Neil McLean
Updated on April 24, 2024

Customer-Led Growth Is the Future of B2B Software Sales

This hybrid go-to-market strategy meets changing buyer demand by giving customers more say in their sales experience. Follow these best practices to benefit from what it has to offer.