... or rebuild it after a scandal?
Is your marketing doing what you think it’s doing?
Authentic marketing helps you reach customers who increasingly care about a company’s mission and values.
Shoppers leave behind data breadcrumbs, which companies can harness to add value to the customer experience.
Every marketer knows brand equity is important. Why can’t they agree on how to measure it?
Why storytelling marketing works — plus eight examples showing how it’s done.
Plus a guide on how to create a brand positioning strategy.
Ask yourself these five questions to find out.
Melissa Lowe
