Brand Marketing Articles

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Bailey Reiners Bailey Reiners
Updated on April 09, 2024

13 Easy Ways to Improve Your Employer Branding

And boost your reputation as a top choice employer

Mae Rice Mae Rice
Updated on April 08, 2024

What Is Brand Lift? A Guide.

A crash course in what brand lift is and how to measure it.

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Megan McNamara Megan McNamara
Updated on April 08, 2024

What Is Brand Marketing?

Brand marketing focuses on marketing a business or product by telling your brand’s story and building awareness among prospective customers.

Image: Shutterstock / Built In
Ted Moser Ted Moser
Updated on April 04, 2024

3 Steps to Create a Living Brand

What is an intelligent brand, and how can owning one can bring in-market advantage to your customer and company?

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Cassandra Gucwa Cassandra Gucwa
Updated on March 14, 2024

8 SEO Tips for Small Businesses

Here are wallet friendly ways to earn organic online visibility.

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Molly Jones Molly Jones
Updated on March 08, 2024

Running Dry on Marketing Ideas? Get Inspired by the Non-Alcoholic Beverage Industry.

The non-alcoholic drinks category is booming, thanks to demand plus some remarkable marketing. Tech marketers, take note.

Image: Shutterstock / Built In
David Franklin David Franklin
Updated on February 21, 2024

You’re Probably Ignoring One of Your Biggest Vulnerabilities

Your company likely spends a lot of money on cybersecurity, but do you know how secure your online reputation is? You need to think about domain security.

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Victor Blasco Victor Blasco
Updated on February 21, 2024

How to Make Videos That Earn Customer Confidence

Ready to expand your marketing strategy to reach more customers? Our expert explores how to create high-quality video content, with real video examples.

Image: Shutterstock / Built In