Top Marketing Jobs in Wilmington, NC

Leads Inato’s marketing organization and strategy, including account-based marketing for enterprise sponsors, integrated sales campaigns, product positioning, go-to-market execution, customer marketing, and advocacy programs. Establishes marketing goals and metrics tied to business outcomes while partnering with Sales, Product, Customer Success, Strategy, and executive leadership. Coaches and develops the marketing team, builds internal product marketing capabilities, and drives measurable pipeline creation, customer expansion, and market differentiation.

Leads marketing strategy and operations as strategic advisor to the CMO. Responsibilities include evaluating growth initiatives and partnerships, developing financial business cases, leading cross-functional pilots, managing annual planning, allocating marketing budgets, establishing governance, and reporting executive metrics. The role requires consulting or strategy experience, B2B and B2C expertise, advanced financial modeling, process design, executive communication, and a quantitative bachelor's degree; an MBA is preferred.

Own the voice agent go-to-market: define category narrative, drive developer adoption to enterprise deployment, lead product launches, craft positioning and battlecards, enable sales with collateral and proof points, collaborate on market and competitive intelligence, produce developer-facing content, and build repeatable AI-assisted PMM workflows.

Lead solutions marketing for voice AI use cases and verticals: craft narratives, decks, demos, battlecards, proof points, and web copy; enable sales and demand gen; measure pipeline impact and build AI-powered content production systems.

Develop and execute account-based marketing programs for strategic B2B accounts. Create personalized, multi-channel campaigns, partner with Sales to prioritize accounts and buying groups, generate and accelerate pipeline, analyze engagement and revenue results, and optimize through experimentation. Build scalable ABM playbooks and apply generative AI responsibly to research, personalization, campaign development, and analysis while validating outputs and protecting sensitive data.

Own brand and partner campaign strategy from brief through launch and retrospectives. Translate business priorities, audience insights, and brand strategy into integrated campaign plans, GTM strategies, investment priorities, and creative briefs. Align cross-functional marketing partners, guide tradeoffs, oversee execution quality, and develop measurement frameworks. Track brand health and campaign performance, report insights to leadership, and create reusable standards to improve future campaigns.

Review, assess, and provide structured feedback on brand and creative marketing documents. Evaluate content for quality, accuracy, relevance, and adherence to guidelines while applying strong analytical, written communication, document review, and attention-to-detail skills.

The Growth Marketing Manager will plan and execute multi-channel demand generation campaigns, manage performance marketing programs, optimize lead quality, and track KPIs, with a focus on B2B SaaS marketing.

Lead go-to-market strategy for Third Party Risk Management (TPRM) and Operational Risk Management (ORM) products. Own positioning, messaging, pricing, analyst relations, competitive intelligence, and market opportunity analysis. Partner cross-functionally with product, sales, marketing, and executive teams to drive launches and articulate long-term strategic direction.

Support the marketing team in developing and executing campaigns, coordinating projects and events, conducting market research, creating and managing content for social media, email, and website, tracking campaign performance, and providing administrative support to ensure aligned and effective marketing initiatives.

Leads Hint’s brand growth agenda, annual planning, integrated campaigns, innovation strategy, commercial partnerships, and consumer engagement across social, creators, partnerships, and experiential channels. Owns campaigns from brief through launch, guides creative development, aligns cross-functional teams, establishes performance measures, and drives brand and commercial results. Develops high-performing teams while balancing strategic leadership with hands-on execution in a fast-moving consumer marketing environment.

Own and execute content strategies for a portfolio of clients, connecting SEO, AI-powered search, audience insights, and business objectives. Develop roadmaps, editorial calendars, content briefs, optimization plans, and integrated campaigns. Analyze performance and recommend improvements while managing client relationships, presentations, complex workstreams, and cross-functional collaboration across SEO, paid media, social, digital PR, creative, and analytics.

Volunteer Email Marketing Lead responsible for creating monthly newsletter content, segmenting and managing email lists, planning and executing campaigns for events and fundraising, analyzing performance metrics, running A/B tests, and optimizing messaging to engage young mothers and supporters.

Develop and execute go-to-market strategies for healthcare and employee benefits products. Responsibilities include market and competitive analysis, product positioning and messaging, marketing collateral, product launches, sales enablement, cross-functional collaboration, client feedback analysis, and performance measurement. The role translates complex product capabilities into compelling customer-focused stories and supports thought leadership initiatives.

Build and optimize integrated demand-generation campaigns across webinars, paid media, email, social, events, and marketing automation. Generate qualified pipeline, manage HubSpot nurture workflows, segment audiences, analyze campaign performance, run A/B tests, and improve conversion across Buyer, Supplier, and Planning businesses. Partner with Sales, Events, Product Marketing, Content, and Marketing Operations while exploring SEO, GEO, AI, and emerging acquisition channels.

Develop and execute creative marketing campaigns and social content to grow Vana's brand and community. Create copy, visuals, and timely Web3/AI-focused content, manage social channels, engage communities, partner with influencers, track KPIs, and optimize performance.

Owns marketing attribution, reporting, and data quality by connecting campaign activity, marketing spend, Salesforce data, leads, and pipeline outcomes. Builds dashboards, establishes campaign and UTM standards, identifies data issues, and translates analytics into investment recommendations. Evaluates marketing analytics and AI-enabled tools, partners with Marketing Operations and Commercial Enablement, and assesses readiness for marketing mix modeling.

Owns the technical build, deployment, testing, and optimization of email, nurture, webinar, landing page, and content distribution campaigns. Partners with marketing stakeholders to execute demand generation initiatives, manage audience segmentation and testing, prioritize campaign requests, and improve performance. The role also evaluates campaign tools, including AI-enabled technologies, to increase efficiency and effectiveness.

Lead customer lifecycle, retention, expansion, advocacy, and community marketing programs for a B2B cybersecurity SaaS company. Own onboarding, adoption, renewal, upsell, customer references, forums, webinars, and user communities. Partner with Sales, Customer Success, Product, and Marketing AI Ops to create signal-based campaigns, enablement materials, and automated nurture programs. Track GRR, NRR, pipeline, customer health, NPS, and engagement metrics while optimizing performance and reporting to the CMO.

Coordinates and executes corporate events, trade shows, customer meetings, webinars, and internal programs for the North American market. Manages logistics, vendors, communications, budgets, forecasting, expenses, and conference preparation. Collaborates with sales, business development, international marketing, and cross-functional teams while supporting campaigns, content development, stakeholder engagement, and brand promotion. Travel is required as needed.

The provided description introduces Wander, a remote-first short-term rental and hospitality technology company. Specific responsibilities and qualifications for the Senior Lifecycle Marketing Manager role are not included.

Lead product marketing for WanderOS by executing frequent product launches, developing positioning and messaging, creating videos, emails, landing pages, case studies, and sales enablement, and driving customer adoption. Partner with Product, Design, Sales, Support, and Video teams while measuring launch performance, funnel metrics, and feature adoption. The role also includes operator research, competitive positioning, product communications, and roadmap feedback.

The Director of Product Marketing will build and lead WanderOS’s product marketing function. Responsibilities include defining positioning, personas, competitive strategy, launch programs, demand-generation campaigns, product communications, sales enablement, operator research, funnel analytics, and adoption initiatives. The role partners closely with Product, Sales, Marketing, and company leadership, hires and develops product marketers, and translates platform capabilities into compelling customer-focused messaging.

Lead go-to-market strategy and launches for an agentic AI business unit serving regulated life sciences buyers. Develop product positioning, messaging, narratives, sales enablement, campaigns, and customer-facing value propositions. Partner with Product, Sales, Demand Generation, and Revenue Operations, track pipeline and revenue impact, and use AI tools to streamline marketing execution. The role requires B2B SaaS or technology marketing experience, strong technical writing, product launch expertise, and cross-time-zone collaboration.

Leads commercial marketing strategy for oncology community and hospital-based segments. Responsibilities include customer segmentation, market intelligence, vendor and budget management, targeted campaign development, rapid program testing, KPI definition, performance optimization, and strategic partnership with Oncology Sales. The role requires independently setting strategy, directing cross-functional partners without formal authority, and driving measurable demand, retention, expansion, and business growth.