Top Marketing Jobs in San Antonio, TX

Own positioning and go-to-market narrative for Backblaze B2 platform. Conduct customer research and competitive analysis, build sales enablement (talk tracks, battle cards), align platform and AI messaging, partner with sales and demand gen, and deliver a core messaging framework within 90 days.

Lead product marketing for HPE OpsRamp observability: define positioning and GTM, create high-conversion content, enable sales, run competitive and market research, drive thought leadership and customer advocacy to grow pipeline and influence product roadmap.

Manage day-to-day paid social and display campaigns, support affiliate operations, develop creative and landing page strategies, analyze campaign and creative performance, and collaborate cross-functionally to drive new customer growth and efficiency.

Lead go-to-market strategy and execution for Alteryx in financial services by developing messaging, industry-specific content, campaigns, and sales enablement assets. Partner with Sales, Demand Gen, Product Marketing, and RevOps to drive pipeline, adoption, and reusable solutions across banking, capital markets, wealth management, and insurance.

Lead and scale the marketing organization to drive payer adoption, patient demand, and brand positioning. Own brand, product marketing, commercial enablement, analytics, and marketing operations. Translate clinical outcomes and value-based care data into compelling narratives for health plans, build measurement systems, and partner cross-functionally to accelerate enterprise growth.

Create and deliver developer-focused technical content and workshops that teach CUDA and NVIDIA GPU technologies. Evaluate new CUDA features, produce tutorials and blog posts, capture developer feedback to inform product decisions, and collaborate across product, engineering, and marketing teams to drive developer adoption.

Lead segment strategy, validation, and GTM for priority audiences. Design experiments to prove product-market fit by segment, translate insights into positioning and playbooks, and enable cross-functional teams to execute growth and retention initiatives.

Lead and build Kindred's lifecycle marketing function: design omni-channel member journeys (email, SMS, push, in-app, emerging channels), launch and optimize high-volume campaigns, partner cross-functionally to align product and brand, develop data-driven personalization and experimentation, hire and grow a team, and implement lifecycle infrastructure and playbooks to drive hosting, travel activation, and long-term member engagement.

Own and govern the end-to-end marketing tech stack and campaign operations: roadmap, integrations, tracking, tag management, data flows, and reporting. Build AI-powered automations and operational tooling, ensure data hygiene, and support ABM and PLG initiatives through signal and workflow design.

Lead go-to-market strategies to drive account expansion, cross-sell/upsell, and competitive displacement. Own TAM and segmentation analysis, develop positioning and sales enablement assets, synthesize market and competitor insights, track KPIs, and run enablement sessions to align Sales, Customer Success, Product, and Research for growth.

Lead go-to-market strategy and positioning for a multi-channel marketing orchestration suite. Partner with product, sales, and client teams to drive adoption, create sales enablement, gather customer insights, measure product ROI, and use generative AI to scale enablement and assets.

Lead adoption of IJM's global marketing strategy across international Advancement Offices, build regional marketing capability, integrate channels and campaign frameworks, partner with local leaders and global stakeholders, drive product and insights adoption, and support organizational spiritual formation.

Serve as the day-to-day strategic lead for CPG clients across DTC, retail, and Amazon ecosystems. Translate data into actionable insights, coordinate cross-channel teams (paid, SEO, content, influencer), lead client communications, advise on channel mix and investment allocation, support strategy and renewals, and use Nova and Iris to monitor performance and surface issues proactively.

Lead and build a B2B sales enablement function: set strategy, design onboarding/certification, create sales content and playbooks, embed tools and coaching, measure impact via analytics, and manage a small enablement and B2B marketing team to drive partner acquisition and revenue.

Lead Marketing Operations to manage workflows, resource planning, project portfolio governance, vendor coordination, and process optimization. Oversee lifecycle of complex marketing projects, maintain dashboards and reporting, run prioritization and intake, and support event deliverables. Manage and mentor a team, drive cross-functional collaboration, change management, and continuous improvement to ensure scalable, efficient execution aligned with business objectives.

Lead Marketing Operations to manage workflows, resource planning, project portfolio governance, and process optimization. Oversee intake, prioritization, and lifecycle of marketing projects, coordinate vendors, maintain dashboards and metrics, and support event deliverables. Manage and mentor the Marketing Operations team while driving continuous improvement, cross-functional collaboration, and operational excellence.

Own and optimize multi-channel paid media (Google, Microsoft/Bing, LinkedIn, programmatic) for B2B demand generation and ABM. Manage six- to low-seven-figure budgets, partner with ops teams to improve tracking/attribution, run testing and analysis, manage agencies, and leverage AI/automation to drive pipeline, revenue, and lead quality.

Lead strategy and creative direction for paid digital and social acquisition across platforms (TikTok, Meta, Snapchat, YouTube, CTV). Build and run always-on testing programs, manage digital creative spend and agencies, and partner with content, product, analytics, and compliance to optimize paid-to-owned conversion paths and improve prospect acquisition volume and quality.

Lead an AI-first marketing function across two product lines, owning brand, positioning, demand generation, product marketing, team leadership, cross-functional alignment, and measurement. Build agentic AI workflows, optimize search and AI-driven discovery, and deliver pipeline, ARR, and ROAS targets.

Lead and manage a paid advertising pod (3+ direct reports), oversee client strategy and execution across paid channels, ensure budget adherence and QA, coach and develop team members, drive growth and experimentation, leverage nova and AI tools, and act as senior lead on key accounts to retain and grow client relationships.

Lead and execute high-impact brand programs to establish Oscilar as a category leader in AI-powered risk decisioning. Launch thought leadership, campaigns, events, research, and customer advocacy; leverage AI to scale content and workflows; run experiments, measure results, and build repeatable playbooks while partnering cross-functionally with Product, Comms, Events, Design, and Executive Leadership.

Own and scale product marketing, content, and sales enablement end-to-end: GTM messaging, launches, sales materials, competitive differentiation, and measurement to drive pipeline, deal acceleration, and win rates. Manage multiple senior initiatives, align cross-functional stakeholders, and use AI to scale output and optimize results.

Lead paid media and campaigns to generate pipeline and revenue. Own strategy, execution, and optimization across paid channels, content operations, and AI-driven automation. Improve funnel conversion and pipeline velocity while partnering with sales, product marketing, and operations to measure ROI and drive continuous testing and attribution.

Coordinate and execute regional B2B marketing campaigns, webinars, and events; support email and digital marketing, content localization, QA of assets, campaign tracking and reporting; manage marketing assets, timelines, and cross-functional stakeholder collaboration.

Own strategy and execution of behavior-driven lifecycle email programs to drive adoption, engagement, and cross-sell for trial and customer audiences. Use data and AI to identify segments and opportunities, build trigger-based campaigns in HubSpot, partner cross-functionally to align content and product launches, define KPIs, and create customer delight programs that turn users into advocates.