Top Senior Marketing Jobs in Pittsburgh, PA

Lead enrollment strategy for a portfolio of large employer and health-plan clients: diagnose engagement gaps using data, design and run client-specific activation plans, influence stakeholders, coordinate cross-functional execution, and build the Enrollment Marketing function and playbooks to scale enrollment and activation.

Lead strategy and day-to-day execution of direct-response paid social campaigns (primarily Meta and TikTok) to acquire new patients. Optimize and scale campaigns to improve CAC and LTV, manage large monthly budgets, direct data-driven creative testing, run A/B and landing page experiments, build forecasts and reporting, partner with Data and Creative teams, and apply AI tools to automate analysis and workflows.

Lead content planning and editorial operations for member, sponsor, and prospect communications. Develop and execute GTM campaigns, repurpose content into thought leadership and demand-gen, manage contractors, and optimize email and web nurture flows through testing and analytics to improve engagement, conversions, and strategic KPIs.

Lead development and execution of an institution-wide graduate enrollment marketing strategy. Manage paid and organic campaigns, oversee agency partners, optimize website and SEO, use enrollment data to inform segmentation and budgets, build Slate CRM communication flows, and report KPIs while collaborating with colleges and University Communications to grow graduate applicant pipelines.

Own product marketing for a technical AI-infrastructure startup: positioning, messaging, launches, packaging, customer stories, competitive differentiation, sales enablement, and market feedback to shape product roadmap and adoption among AI-native teams and enterprises.

Lead and scale paid social acquisition across Meta and emerging channels. Own campaign strategy, creative testing, budget pacing, tracking, full-funnel measurement, and optimization to drive qualified leads, booked conversations, enrollments, retention, and long-term value. Collaborate with creative, analytics, product, and operations, and manage/mentor team members or external partners.

Lead marketing operations and analytics, owning MarTech stack, lead lifecycle, attribution, reporting, and forecasting. Build and manage a high-performing team, align with Revenue Ops/Sales/Finance, run experimentation, govern data/UTM/taxonomy, and translate analytics into executive insights to drive measurable revenue impact.

Lead performance marketing for enterprise clients: define campaign structures, manage >$500k/month ad spend across major platforms, interface with clients, hire and manage marketers, and translate marketing processes into product requirements while analyzing data with statistical methods.

Lead and scale the marketing organization to drive payer adoption, patient demand, and brand positioning. Own brand, product marketing, commercial enablement, analytics, and marketing operations. Translate clinical outcomes and value-based care data into compelling narratives for health plans, build measurement systems, and partner cross-functionally to accelerate enterprise growth.

Serve as the day-to-day strategic lead for CPG clients across DTC, retail, and Amazon ecosystems. Translate data into actionable insights, coordinate cross-channel teams (paid, SEO, content, influencer), lead client communications, advise on channel mix and investment allocation, support strategy and renewals, and use Nova and Iris to monitor performance and surface issues proactively.

Lead and execute high-impact brand programs to establish Oscilar as a category leader in AI-powered risk decisioning. Launch thought leadership, campaigns, events, research, and customer advocacy; leverage AI to scale content and workflows; run experiments, measure results, and build repeatable playbooks while partnering cross-functionally with Product, Comms, Events, Design, and Executive Leadership.

Own strategy and execution of behavior-driven lifecycle email programs to drive adoption, engagement, and cross-sell for trial and customer audiences. Use data and AI to identify segments and opportunities, build trigger-based campaigns in HubSpot, partner cross-functionally to align content and product launches, define KPIs, and create customer delight programs that turn users into advocates.

Lead and build Momos' growth marketing function to drive full-funnel acquisition and pipeline growth across paid, SEO/SEM, lifecycle, and ABM. Establish measurement, experimentation, and attribution frameworks, partner with Sales/Product/RevOps, coach the growth team, manage vendors, and show clear ROI linking growth spend to revenue.

Lead and own marketing strategy and execution for Dakota's go-to-market approach, managing positioning, brand growth, and lead generation.

Lead OpenSesame’s brand and creative function: own brand stewardship, editorial strategy, creative operations, team leadership, and AI-enabled workflows. Build governance, scale content production, partner across Growth and Product Marketing, and measure brand contribution to pipeline and awareness.

Lead brand stewardship and creative operations for OpenSesame: own editorial strategy, govern brand standards, manage designers/copywriters/contractors, implement AI-enabled marketing workflows, partner with Growth and Product Marketing, and build scalable content operations that drive awareness, sales enablement, and pipeline contribution.

Lead product marketing for OpenSesame: own end-to-end GTM strategy, messaging, launches, sales enablement, market research, and GTM analytics. Build launch processes, improve collateral and sales outcomes, incorporate AI/LLM workflows, and drive cross-functional alignment to accelerate revenue and brand position.

Lead marketing strategy, brand, product marketing, and demand generation for B2B industrial equipment. Plan trade shows, digital marketing, content, and dealer support; align campaigns with sales and engineering, build marketing infrastructure, track performance, manage budgets, vendors, and a growing marketing team to drive revenue and service-focused engagement.

The Senior Content Specialist will create high-quality external and internal marketing collateral, manage the content lifecycle, and collaborate with executives to evolve brand messaging.

Lead global paid media and ABM efforts to drive top-of-funnel demand across SMB, Mid-Market and Enterprise. Own channel strategy, measurement, and budget allocation across LinkedIn, Meta, Google and Bing. Manage four sub-teams (Paid Digital, ABM, Qualification Intelligence, Growth Marketing), run experimentation, and partner with sales, eCommerce, and data teams to convert demand into pipeline.

The Sr. Strategist will develop and implement business development strategies for clients, lead brainstorming sessions, and create pitch decks while collaborating with teams to drive growth and success.

The Senior Product Marketing Manager will craft the go-to-market story, shape product narratives, lead launches, and align sales and marketing teams to enhance product visibility and market impact.

Lead and build a product marketing function that defines positioning, drives adoption and retention for an AI-first B2B SaaS platform. Own market narrative, GTM strategies, experimentation-driven programs, enablement for sales/partners, evangelism, and hands-on team leadership to measure and improve customer outcomes.

Own go-to-market for Coaching and Personnel product categories: gather market, customer, and competitive insights; define positioning and messaging; lead product launches and multi-channel campaigns; build enablement, playbooks, and training for Sales and CS; use Customer.io to drive adoption; define and track KPIs; create AI-driven workflows and partner with Product, Sales, Customer Success, and Executive leadership to grow adoption.

Lead post-lead re-engagement for Annuities by designing multi-channel campaigns, lifecycle automation, experiments, and self-serve tools to increase retention and LTV while reducing agent workload. Build triggered messaging, agent-personalized follow-up tooling, and interactive client tools; partner with Data, PM, and ops to segment users and optimize performance via A/B testing and SQL-driven analysis.