Top Senior Marketing Jobs in Miami, FL

Executes and optimizes email, SMS, and organic social campaigns across Cox Automotive’s B2B portfolio. Responsibilities include audience segmentation, journey design, content development, campaign deployment, deliverability monitoring, social listening, cross-channel orchestration, dashboard creation, performance analysis, and A/B testing. The role also recommends new strategies, evaluates channel technologies, and collaborates with marketing, creative, analytics, agency, and brand teams to improve engagement, conversion, retention, and audience growth.

Leads customer-centric marketing strategy consulting, customer journey analysis, segmentation, marketing automation, digital campaigns, and campaign performance optimization. Manages client relationships, business transformation initiatives, and marketing operations while coaching teams and mentoring staff. Uses Adobe Campaign, Adobe Marketo Engage, AI fluency, and digital tools to improve customer engagement, loyalty, and revenue growth.

Leads customer-centric marketing advisory engagements, including customer behavior analysis, segmentation, journey analysis, campaign development, marketing automation, and performance optimization. Develops client marketing and customer experience strategies using Adobe Campaign and Adobe Marketo Engage. Guides cross-functional teams through complex problems, applies systems thinking and AI-enabled tools, manages client relationships, validates outcomes, and coaches diverse teams to improve engagement, loyalty, and revenue growth.

Owns UHealth’s marketing automation and lifecycle engagement strategy across patients, prospective patients, and referring physicians. Designs message architecture, segmentation, journeys, frequency governance, and multichannel email/SMS campaigns. Leads list-health and sender-reputation recovery, compliance with HIPAA and TCPA requirements, platform evaluation, vendor relationships, and requirements for IT partners. Builds scalable operating processes, enables service-line marketers, and develops the marketing automation team.

Own provider lifecycle marketing strategy and execution across Salesforce Marketing Cloud platforms. Build and optimize nurture journeys, triggered campaigns, newsletters, job alerts, audience segments, and personalization strategies. Monitor deliverability, engagement, lead generation, conversion, and ROI while using performance data to improve campaigns. Partner with Sales, Marketing, CRM administrators, and stakeholders to translate business needs into scalable automation and provider engagement programs.

Leads pre-opening and ongoing marketing for a luxury private members club, including brand positioning, member acquisition, campaigns, events, partnerships, content, social media, public relations, and community engagement. Manages agencies and creative vendors, monitors campaign performance, develops launch strategy, and ensures consistent brand execution across all channels.

Coordinates firm webinars and related marketing activities from intake through execution, including planning, invitations, technology rehearsals, email scheduling, CLE requests, branded content, and live webinar support. The role manages competing deadlines, coordinates stakeholders, prepares presentations and performance reports, handles marketing operations requests, and uses workflow, CRM, webinar, and Microsoft Office tools. It requires strong organization, communication, project management, attention to detail, and independent execution in a fast-paced law firm environment.

Advise $1M–$25M business owners through client strategy sessions, auditing marketing strategies, landing pages, funnels, CRM automations, and ad performance. Develop full-funnel recommendations across paid media, SEO, email, SMS, social, and content. Analyze HighLevel workflows, pipelines, and analytics to identify revenue opportunities, recommend conversion tests, document client activity, and report on progress, retention risks, and expansion opportunities.

Supports marketing and business development initiatives for the firm’s Life Sciences and Healthcare sectors. Responsibilities include client targeting, cross-selling, events, sponsorships, webinars, RFP and pitch content, marketing collateral, website and social media content, client outreach, communications, ROI tracking, and CRM or experience database management. The role partners with lawyers and internal teams to support campaigns, maintain credentials, and achieve business objectives.

Lead marketing strategy and execution for Audit and Tax practices, including go-to-market campaigns, acquisition integration, brand transitions, content operations, thought leadership, and cross-service alignment. Track pipeline, revenue, campaign efficiency, and brand performance through dashboards and insights. Partner with practice leadership and develop marketing capabilities in a high-growth, matrixed professional services environment.

Lead marketing strategy and execution for Audit and Tax practices, including go-to-market campaigns, acquisition marketing integration, brand transitions, content operations, thought leadership, and cross-service-line alignment. Track pipeline, revenue, win rates, and brand performance through dashboards and insights. Partner with leadership, develop marketing capabilities, and drive growth in a high-growth, matrixed professional services environment.

Develop and execute integrated marketing campaigns across digital, social, email, events, print, CRM, and sales channels. Own campaign strategy, creative ideation, copywriting, project plans, timelines, launches, optimization, and reporting. Partner cross-functionally with Creative, Product, Sales, Digital, and CRM teams to strengthen brand positioning, support product launches, improve engagement, and drive measurable business results.

Leads marketing campaigns, sponsorships, events, and service-line initiatives for a healthcare system. Manages stakeholder and vendor relationships, develops marketing strategies and communications, monitors performance, prepares reports, tracks budgets, and recommends optimizations based on ROI, KPIs, and market insights. Partners with hospital leadership, physicians, digital teams, writers, designers, and vendors to increase consumer or candidate preference and volume.

Leads integrated social media, employer branding, and recruitment marketing strategies across corporate and careers channels. Develops content and editorial calendars, manages advocacy programs, supports paid and organic campaigns, analyzes performance, and advises Marketing and Talent Acquisition leaders. Supervises two team members, mentors stakeholders, and ensures social content complies with brand, legal, regulatory, and privacy requirements.

Leads casino marketing and partnership initiatives to increase visitation, gaming revenue, player engagement, loyalty, and profitability. Manages integrated campaigns, promotions, events, CRM segmentation, player communications, agency and vendor relationships, and marketing performance measurement. The role also leads and develops the casino marketing team, collaborates with cross-functional departments and external partners, and oversees strategies designed to improve retention, customer lifetime value, and marketing ROI.

Own the Ritz-Carlton Yacht Collection’s lead nurture and lifecycle email marketing programs. Develop segmentation, campaign, reactivation, and testing strategies; design experiments; analyze performance; optimize engagement, conversion, and revenue; and scale successful initiatives. Partner with analytics, reservations, creative, digital, paid media, brand, and Salesforce Marketing Cloud teams to translate insights into campaigns. Present results and recommendations to leadership while maintaining testing roadmaps and learning documentation.

Leads end-to-end marketing pursuits, including win strategy, messaging, proposal content, qualifications packages, interview collateral, schedules, risk management, and quality control. Partners with project champions, business development, design teams, and centers of excellence to create persuasive, differentiated materials. Manages pursuit tracking in CRM and Asana, evaluates outcomes, improves best practices, and guides junior staff. The role requires strong storytelling, communication, organization, presentation, project management, and design-layout skills.

Develop and execute integrated marketing strategies spanning digital campaigns, brand management, content, public relations, lead generation, trade shows, and events. Manage marketing vendors, systems, timelines, performance metrics, and cross-functional initiatives while supporting Sales and business growth. This on-site role oversees messaging, campaign optimization, CRM and analytics usage, event logistics, media opportunities, and lead handoffs.

Leads brand strategy execution, integrated marketing campaigns, paid media planning, agency partnerships, volunteer engagement initiatives, and Alzheimer's awareness campaigns. Guides content development across earned, social, and direct marketing channels; oversees collateral and campaign production; manages budgets, timelines, performance reporting, and brand consistency while advising internal and external partners.

Leads integrated product marketing initiatives for Princess Cruises’ onboard experiences, including food and beverage, entertainment, hotel operations, and destinations. Manages projects from briefing through implementation, coordinates cross-functional stakeholders, develops guest communications and marketing assets, supports product launches, audits content across web, app, and onboard channels, and conducts competitive research and performance analysis. The role is based in Miami Monday through Thursday, with limited shipboard travel.

Leads integrated product marketing initiatives for Princess Cruises’ onboard experiences, including food and beverage, entertainment, hotel operations, and destinations. Manages cross-functional projects from briefing through implementation, develops guest-facing communications, coordinates creative assets and launches, audits content across onboard, web, and app channels, conducts competitive research, and recommends optimization opportunities.

Leads integrated product marketing initiatives for Princess Cruises’ onboard experiences, including food and beverage, entertainment, hotel operations, and destinations. Manages cross-functional projects from briefing through implementation, develops guest-facing communications, coordinates creative assets and approvals, audits web, app, and onboard content, and supports competitive research and performance analysis. The role requires independent judgment, stakeholder coordination, project leadership, and optimization of the guest experience.

Leads marketing strategy and activation for assigned legal practices and business units. Develops positioning, messaging, integrated campaigns, annual marketing plans, KPIs, and measurement frameworks aligned with business development and growth objectives. Advises senior leaders on market positioning and audience engagement, identifies growth opportunities, and coordinates cross-functional marketing initiatives across the firm.

Leads influencer marketing and social media campaigns for US audiences, overseeing strategy, creative direction, creator partnerships, negotiations, compliance, publishing, performance analysis, risk mitigation, and stakeholder communication. Provides team guidance, ensures campaign quality, and translates consumer, cultural, and platform insights into effective client strategies.

Leads lifecycle marketing strategy across the merchant journey, from lead nurturing through retention and reactivation. Develops multi-channel campaigns, automated journeys, audience segmentation, and personalization programs. Partners with Analytics, Sales, Product, and Operations to optimize engagement, churn, lifetime value, and retention. Oversees campaign testing, KPI reporting, CRM and marketing automation improvements, and team mentorship.