Top Senior Marketing Jobs in Madison, WI

Own and optimize Daxko's HubSpot environment and MarTech stack, lead integrations (Salesforce, CDP, BI, paid media), maintain tracking and automation hygiene, support ABM infrastructure, run testing and analytics, evaluate marketing technologies, and create documentation and enablement for the marketing team.

Lead global performance marketing for a new ARPG mobile title from pre-launch to scale. Own UA strategy, multi-million-dollar budgets, full-funnel measurement, attribution, incrementality and LTV modeling. Build and mentor a global UA team (including a pod in Shanghai), collaborate cross-functionally, optimize creative and marketing tech, and drive growth and efficiency.

As the Senior Content Marketing Manager, you'll oversee Instrumentl's content ecosystem, driving SEO growth, editorial vision, and full-funnel content strategies.

Lead client relationships and a team of digital marketers while doing advanced hands-on campaign work. Develop cross-channel strategies (paid search, social, SEO, email, ABM), manage budgets, present performance insights, introduce AI-powered workflows, and coach the team on analytics, BI reporting, and campaign optimization.

Own strategy, execution, and optimization of website content and UX to drive brand engagement and conversions. Create conversion-focused copy, run content and SEO initiatives, partner with design and development, use analytics and heatmaps to inform improvements, support localization, and implement AI-enabled workflows to boost web performance and reporting.

The Group Media Director leads B2B paid media strategies, manages media accounts, drives performance, and develops a team, ensuring alignment with client goals and operational excellence.

Own global growth marketing strategy and execution across demand generation, ABM, expansion, web and digital channels. Drive pipeline, bookings, and efficiency metrics; build and lead a high-performing team; partner with sales and RevOps to optimize attribution, forecasting, and revenue outcomes.

Lead marketing strategy and execution for AI Advisory & Transformation practice. Build full-funnel integrated campaigns across digital, content, events, email and partners; align with sales to drive pipeline. Oversee SEO/paid media, AI-driven search approaches, and AI integration into marketing workflows. Manage and mentor a marketing team, external partners, and measure campaign performance to optimize ROI.

Own end-to-end execution of B2B marketing programs (ABM nurture, intent-based, email, webinars, events), coordinate cross-functional teams, measure ROI with Salesforce/HubSpot, optimize campaigns using analytics and AI tools, and support BD outbound to drive pipeline and deal acceleration.

Lead global demand generation, digital marketing, and marketing operations to build a data-driven, AI-enabled growth engine. Own strategy across inbound/outbound/ABM, martech roadmap, measurement/attribution, website optimization, and cross-functional alignment with Sales to generate pipeline and accelerate revenue. Build dashboards, run experiments, and develop a high-performing team.

Lead marketing strategy and execution to drive B2B lead generation, brand positioning, PR, content/SEO, campaigns and events. Collaborate with sales/product, manage teams, measure performance, and ensure regulatory and ethical compliance.

Lead go-to-market strategies for travel and auto verticals, develop positioning, conduct market research, and collaborate with cross-functional teams to ensure success and measurable results.

Lead Legalist's end-to-end marketing function: set strategy, own brand and communications, manage content and website, produce BD materials (pitch decks, newsletters, one-pagers), drive PR and thought leadership, measure KPIs, and partner with leadership, designers, and external vendors to grow the firm's market presence.

Lead Marketing Operations and GTM strategy to improve revenue performance through AI-driven analytics, reporting, automation, and cross-functional alignment. Own GTM operating cadence, annual and long-range planning, budget management, and Board-level reporting. Build GTM engineering, data infrastructure, and AI strategy while managing and developing the Marketing Ops team.

Lead and build a global marketing function to define positioning and the "store intelligence" narrative. Drive product marketing, demand generation, partner co-marketing, PR, analyst relations, events, and sales enablement. Scale marketing operations and build a high-performing global team to support a hardware+software platform transition.

Build and scale marketing operations: own and rebuild HubSpot, implement AI-driven automation and personalization, ensure CRM data quality, manage campaign tracking and attribution, build segmentation and lead lifecycle, support ABM, produce dashboards and recommendations, and partner with RevOps and Sales to optimize funnel and reporting.

Lead hands-on marketing design from concept through execution across multiple campaigns for Duck.ai, Search/Browse, and Subscriptions. Generate creative direction, produce high-craft on-brand assets, collaborate with cross-functional stakeholders, build reusable systems to scale marketing production, and mentor designers while working independently on scoping, stakeholder alignment, and delivery.

Lead product marketing for developer-facing data platform features: own positioning, messaging, and GTM. Partner with Product, Engineering, Sales, and cloud partners to launch products, enable sales, run market/customer research, and create technical content that resonates with developers and architects. Use AI tools to scale insights and execution.

Own and optimize the content engine end-to-end: website ownership, editorial calendar, SME orchestration, asset production and repurposing, SEO/AEO/GEO optimization, conversion and A/B testing, team management, and reporting content contribution to pipeline.

Build and scale AI-powered marketing skills, workflows and automations. Prototype and evaluate LLM tools, author and refine prompts, embed AI across campaigns, train teams, measure impact, maintain documentation, and establish governance and quality standards to ensure secure, compliant, and repeatable AI-driven marketing operations.

Lead GTM strategy for Sword's AI Care offerings to payors (health plans, public sector, unions). Partner with GMs to package solutions, build payor-focused positioning and messaging, produce executive pitch and RFP assets, create sales plays, and run integrated payor campaigns. Enable commercial teams, iterate messaging from market feedback, and drive pipeline, deal velocity, and high-value contracts using AI-augmented marketing methods.

Lead enterprise GTM for Sword's AI Care platform: define enterprise narratives, package offers, craft ROI-driven messaging, produce sales and marketing assets, run full-funnel campaigns, and enable commercial teams to win complex employer deals.

Lead positioning, messaging, analyst relations, and strategic sales enablement for an AI-driven enterprise software company. Translate complex technical capabilities into executive-facing content, support enterprise sales and partner GTM, influence product strategy through market insights, and build thought leadership across analysts and industry channels.

Own go-to-market strategy, messaging, and sales enablement for product launches to drive new-customer revenue. Partner with sales and demand generation, build competitive intelligence and persona-led positioning, use customer and sales data to refine messaging, and measure impact on pipeline and conversion.

Lead end-to-end growth initiatives targeting developer audiences across organic social, paid acquisition, SEO, lifecycle email, partnerships, and influencer channels. Design experiments and campaigns, analyze performance, iterate on funnel conversion, shape developer-focused brand positioning, and leverage AI tooling and automation to scale acquisition and pipeline.