Senior Director, Marketing Operations

Posted Yesterday
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Hiring Remotely in United States
Remote
Senior level
Fintech • Software
Billtrust helps businesses accelerate cash flow, reduce payment processing costs, and improve efficiency.
The Role
Lead Marketing Operations and GTM strategy to improve revenue performance through AI-driven analytics, reporting, automation, and cross-functional alignment. Own GTM operating cadence, annual and long-range planning, budget management, and Board-level reporting. Build GTM engineering, data infrastructure, and AI strategy while managing and developing the Marketing Ops team.
Summary Generated by Built In

Who We Are

Finance leaders choose Billtrust to get paid faster, control costs, and maximize customer satisfaction. As the leader in B2B accounts receivable workflow and payment software, we provide the world’s leading brands with AI-powered solutions across the full AR lifecycle—from invoice presentment and payment processing to cash application and collections. With over 2,600 global customers, more than $1 trillion in invoice dollars processed, and a proprietary network of 13 million buyers, Billtrust delivers business value through deep industry expertise and a culture relentlessly focused on meaningful customer outcomes.

We’re an AI-first company, not just in what we build for our customers, but in how we work. Across every function, our teams use AI tools daily to work faster, make better decisions, and deliver higher-quality outcomes. We hire exceptional people, give them cutting-edge AI capabilities, and measure success by the impact they create. If you want to do the best work of your career at the frontier of AI and fintech, Billtrust is the place to do it.

Our Values

Customers

We relentlessly increase value for customer and do the right thing for them.

Action

We make ‘thoughtfully fast’ decisions, act quickly, cut through red tape, deliver progress not perfection, take ownership and accountability.

Team Spirit

We put the team ahead of ourselves, foster trust and respect, collaborate with passion, despise toxic politics, value our differences, and celebrate together.

Innovation

We challenge the status quo, experiment thoughtfully, and are novel and brilliant in what we create.

Excellence

We love to win, but we hate losing even more. We aspire to be the best and take pride in our work. When we fall short, we own it and come back stronger.

About the Role: 

The Senior Director, Marketing Operations is a critical leadership role responsible for making Billtrust’s go-to-market engine run faster, smarter, and more predictably. You will leverage AI tools and co-worker agents to automate reporting workflows, accelerate analytics, and surface insights at scale, focusing your expertise on translating data into strategic decisions that drive revenue growth and operational excellence across Marketing, Sales, and Revenue operations.

This role sits at the intersection of strategy, technology, and execution. You will own the operating rhythm of the GTM organization, lead Marketing Operations (including direct oversight of the Marketing Ops function), shape Billtrust’s AI strategy and implementation roadmap, and serve as a key partner to Finance, RevOps,

and executive leadership. You will lead the construction of Board-level reporting and play a central role in annual planning, long-range planning, and the performance metrics framework that guides the entire commercial organization. If you thrive on building operational clarity out of complexity—and see AI as a force multiplier for doing your best work—this role is built for you.

What You'll do:

Business Operations

• Define and own the GTM operating rhythm—including cadence design, QBRs, pipeline reviews, and leadership forums—ensuring every meeting drives decisions, not just discussion.

• Lead annual planning and long-range planning (LRP) for the GTM organization, partnering with Finance to align revenue targets, headcount, and investment priorities to strategic growth objectives.

• Own GTM budget management (outside of tech stack), including spend tracking, variance analysis, and reallocation recommendations grounded in performance data.

• Other duties as assigned.

Marketing Operations, RevOps & Performance Metrics

• Provide direct leadership and strategic direction to the Marketing Operations function, including oversight of the Head of Marketing Ops, ensuring systems, processes, and data infrastructure support GTM scale.

• Partner deeply with Revenue Operations to unify data, align pipeline definitions, and create a shared source of truth across Marketing and Sales for funnel performance, conversion rates, and revenue attribution.

• Design, own, and continuously evolve the GTM performance metrics framework, establishing KPIs and leading indicators that give leadership real-time visibility into commercial pipeline health and marketing’s contribution to revenue.

• Lead executive and Board deck construction for the GTM organization, synthesizing complex performance data into clear narratives, strategic recommendations, and forward-looking analyses that inform Board-level decisions.

Data Analytics, GTM Engineering & AI Strategy

• Own GTM data analytics and reporting, leveraging AI-powered tools to dramatically accelerate insight generation, automate routine reporting, and give GTM leaders always-current visibility into performance.

• Lead GTM engineering efforts, including workflow automation, system integrations, and process infrastructure that remove friction from the GTM motion and allow revenue teams to operate at scale.

• Set and champion the AI strategy for the GTM organization—identifying the highest-value use cases, evaluating and deploying AI tools and co-worker agents, and building a culture where AI is central to how the team operates and competes.

What You'll Bring: 

Required Skills:

• 8+ years of experience in GTM strategy, revenue operations, marketing operations, or a closely related field, with at least 2 years in a senior leadership role.

• Proven track record owning operating cadence, annual planning, and budget management for a B2B GTM organization.

• Deep expertise in GTM data analytics and performance reporting, with the ability to translate complex data into clear executive and Board-level narratives.

• Experience setting AI strategy at scale—identifying high-value use cases, deploying AI tools and agents, and championing an AI-first operating culture across a revenue organization.

• Strong cross-functional influencing skills and demonstrated experience partnering with Finance, RevOps, Sales, and executive leadership to align strategy with execution.

• Experience leading and developing high-performing teams, including direct management of a Marketing Operations function.

Preferred Skills:

• Hands-on experience with GTM engineering—workflow automation, CRM/MAP integrations, and building scalable data infrastructure for revenue teams.

• Background in B2B SaaS or fintech, with familiarity with subscription revenue models, ARR/NRR metrics, and enterprise GTM motions.

• Demonstrated ability to deploy and manage AI agents and automation tools (e.g., n8n, Make, Clay, or similar) to drive productivity improvements across a GTM function.

• Experience presenting directly to C-suite and Board audiences, with strong executive presence and the ability to distill complex operational data into compelling stories.

What You’ll Get

At Billtrust, we believe your total rewards should reflect the impact you make. Our benefits package includes comprehensive health coverage, competitive retirement, generous PTO and parental leave, flexible work options, and meaningful investment in your professional development. We’re building something special and we want you to feel supported while doing it.

At Billtrust, we value an equitable and inclusive work environment and strive to build and foster diverse teams. Even if your work experience doesn’t align exactly with the position requirements, we’d still love to hear from you. You may just be the right candidate for this or other roles.

We are committed to building a team that represents a variety of diverse backgrounds, perspectives, and skills. We are proud to be an equal opportunity workplace that celebrates and supports diversity and inclusion. We make all employment and related decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Skills Required

  • 8+ years in GTM strategy, revenue operations, marketing operations, or closely related field
  • At least 2 years in a senior leadership role
  • Proven track record owning operating cadence, annual planning, and budget management for a B2B GTM organization
  • Deep expertise in GTM data analytics and performance reporting, with ability to translate complex data into executive and Board-level narratives
  • Experience setting AI strategy at scale and deploying AI tools and co-worker agents
  • Strong cross-functional influencing skills; partner with Finance, RevOps, Sales, and executive leadership
  • Experience leading and developing high-performing teams, including direct management of Marketing Operations
  • Hands-on experience with GTM engineering: workflow automation, CRM/MAP integrations, scalable data infrastructure
  • Background in B2B SaaS or fintech with familiarity with subscription revenue models and ARR/NRR metrics
  • Demonstrated ability to deploy and manage AI agents and automation tools (e.g., n8n, Make, Clay, or similar)
  • Experience presenting to C-suite and Board audiences with strong executive presence

Billtrust Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Billtrust and has not been reviewed or approved by Billtrust.

  • Leave & Time Off Breadth Open/unlimited PTO, company recharge days, paid holidays, volunteer time, parental leave, and a tenure-based sabbatical create broad flexibility for time away. Many roles are fully remote with flexible schedules, supporting actual time-off access.
  • Healthcare Strength Comprehensive medical coverage is emphasized, with low-cost or fully covered employee premiums alongside dental, vision, life, and disability insurance. Wellness programs, fitness stipends, and onsite gym access further bolster health support.
  • Strong & Reliable Incentives Performance bonuses are described as regularly achieved, with uncapped earning potential in some functions. Incentive structures complement base pay and are cited as rewarding for strong performers.

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The Company
HQ: Lawrenceville, NJ
900 Employees
Year Founded: 2001

What We Do

Billtrust makes it easier for B2B companies to get paid. We’ve been the leading innovator in AR automation for nearly two decades and continue accelerating. Our customers span 40+ industries and we lead with double digit market share in many of the industries we serve. We provide automated order-to-cash solutions that meet diverse buyer requirements and speed cash application through tailored invoice delivery, secure multi-channel payment enablement and intelligent matching and payment posting. Our unparalleled expertise in AR informs everything that we do. No one is better positioned to understand and solve for the needs of every individual AR department. We innovate by pushing automation into new areas like our supplier-driven payments network, automated invoice delivery into AP portals and our automated credit application process. We drive results by helping our customers increase electronic adoption of invoices and payments and widening technology bottlenecks. Amazing customer experiences are possible with our connected solutions. We give our customers the power to conduct business unencumbered by manual interactions. For more information, visit us at billtrust.com.

Why Work With Us

We value innovation, accountability, work-life balance, and strong culture driven by the quality and the diversity of the people we hire. Our culture is driven by our values: Customers, Action, Team Spirit, Innovation, and Excellence.

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