Top Senior Marketing Jobs in Madison, WI

As a Senior Growth Marketing Manager, you'll lead upper-funnel acquisition, develop media strategies, optimize campaigns, and influence brand engagement while measuring impact and efficiency across various platforms.

The Technical Product Marketing Manager will drive product marketing strategy, understand Socure's technology, craft technical narratives, and enhance internal and external communication through enablement materials.

Lead OpenSesame’s brand and creative function: own brand stewardship, editorial strategy, creative operations, team leadership, and AI-enabled workflows. Build governance, scale content production, partner across Growth and Product Marketing, and measure brand contribution to pipeline and awareness.

Lead brand stewardship and creative operations for OpenSesame: own editorial strategy, govern brand standards, manage designers/copywriters/contractors, implement AI-enabled marketing workflows, partner with Growth and Product Marketing, and build scalable content operations that drive awareness, sales enablement, and pipeline contribution.

Lead product marketing for OpenSesame: own end-to-end GTM strategy, messaging, launches, sales enablement, market research, and GTM analytics. Build launch processes, improve collateral and sales outcomes, incorporate AI/LLM workflows, and drive cross-functional alignment to accelerate revenue and brand position.

Manage B2B lifecycle marketing across email (HubSpot), webinar marketing, organic social, and podcast production. Build segmentation, automation, content calendars, analytics and growth strategies to increase audience engagement and customer retention. Coordinate with founders, marketing, sales, and customer success to translate insights into campaigns and content.

Lead lifecycle marketing to move users from interest through activation, conversion, adoption, expansion, and retention. Design segmented, data-driven email and automation programs for PLG, mid-market, and enterprise motions. Partner cross-functionally to build scalable nurture, onboarding, and usage-based campaigns, measure lifecycle metrics, run experiments, and optimize funnel conversion and revenue outcomes.

Lead creation and execution of creative, account-specific ABM for large consumer apps: map and prioritize target accounts, build 1:1 and 1:few campaigns, partner closely with Sales, develop AI-native GTM workflows, own account journey metrics, and scale repeatable playbooks that generate high-quality conversations and pipeline.

Lead and execute content-first, multi-channel brand campaigns; manage creator and influencer strategies; write creative briefs and positioning; integrate generative AI into creative workflows; manage agencies and cross-functional partners; own campaign lifecycle from ideation through optimization to grow brand awareness and deepen connections with young investors and parents.

Lead marketing operations and systems (Marketo, Customer.io, Salesforce); design lifecycle, lead scoring, and journey frameworks; implement AI-driven automation; build reporting linking marketing to pipeline and revenue; partner with Sales, RevOps, and Data; and hire and run a high-performing Marketing Operations team.

Lead integrated, account-based marketing programs for TeamSnap for Brands, managing field events, executive programs, email, webinars, and PR. Partner with Sales, RevOps, Product Marketing, and agencies to drive pipeline, manage CRM/audience flows in Salesforce/HubSpot, and measure campaign performance.

Lead marketing strategy, brand, product marketing, and demand generation for B2B industrial equipment. Plan trade shows, digital marketing, content, and dealer support; align campaigns with sales and engineering, build marketing infrastructure, track performance, manage budgets, vendors, and a growing marketing team to drive revenue and service-focused engagement.

Lead positioning, messaging, and go-to-market for Agility's humanoid robotics portfolio. Create technical sales enablement, drive product launches, synthesize market intelligence, map customer decision journeys, and collaborate cross-functionally with Product, Engineering, Sales, and Creative to drive demand and storytelling.

The Senior Content Specialist will create high-quality external and internal marketing collateral, manage the content lifecycle, and collaborate with executives to evolve brand messaging.

Lead product marketing for a technical B2B platform: define packaging, positioning, pricing frames, craft messaging for technical and executive buyers, build sales enablement (decks, one-pagers, case studies, ROI tools), run product launches, and grow thought leadership. Collaborate closely with product and sales to scale repeatable systems and win enterprise deals.

Lead global paid media and ABM efforts to drive top-of-funnel demand across SMB, Mid-Market and Enterprise. Own channel strategy, measurement, and budget allocation across LinkedIn, Meta, Google and Bing. Manage four sub-teams (Paid Digital, ABM, Qualification Intelligence, Growth Marketing), run experimentation, and partner with sales, eCommerce, and data teams to convert demand into pipeline.

Responsible for driving growth for Cyncly Websites, managing customer acquisition, activation, adoption, and expanding product use through integrated marketing programs.

Lead product marketing for RapidSOS public-safety and enterprise products: define GTM strategy, craft positioning and messaging, enable field teams with AI-assisted content workflows, gather field and customer insights, and collaborate with Product, Sales, and Customer Success to drive adoption and influence roadmap.

The Sr. Strategist will develop and implement business development strategies for clients, lead brainstorming sessions, and create pitch decks while collaborating with teams to drive growth and success.

The Senior Product Marketing Manager will craft the go-to-market story, shape product narratives, lead launches, and align sales and marketing teams to enhance product visibility and market impact.

Lead development and execution of multi-channel marketing strategies to grow brand awareness and generate leads. Manage content creation, campaign planning, budget and ROI, analytics, and cross-functional alignment with sales and product for go-to-market efforts. Mentor team members and optimize marketing performance using data-driven insights.

Lead and build a product marketing function that defines positioning, drives adoption and retention for an AI-first B2B SaaS platform. Own market narrative, GTM strategies, experimentation-driven programs, enablement for sales/partners, evangelism, and hands-on team leadership to measure and improve customer outcomes.

Own product marketing for Alteryx CDP & Data Connectivity portfolio—Live Query, OCR Tools, Intel Suite, Data Products, and Connect. Build positioning, launch plans, enablement, competitive battlecards, demos, and case studies. Partner cross-functionally with Product Management, Sales, Ecosystem teams, and field to drive GTM, messaging, and ecosystem alignment for cloud data platforms and data integration scenarios.

Lead client and partner marketing to drive retention, expansion, and advocacy for Phreesia Network Solutions. Build client marketing and CAB programs, execute partner co-marketing, manage events and gifting, run lifecycle campaigns, manage budget and agencies, and lead a small team while partnering cross-functionally with sales, client experience, strategy, and creative.

Lead B2B marketing for Brave Search APIs, focusing on brand awareness, user journey optimization, content creation, and analytics to drive subscriptions.