Top Senior Marketing Jobs in Madison, WI

Own and scale Everlywell's paid search program (Shopping, Performance Max), run end-to-end SEM campaigns, use AI and automation for bidding and ad copy, measure KPIs, run experiments, collaborate with analysts and stakeholders, and evaluate expansion into other PPC channels to drive DTC sales growth.

Lead post-sale product marketing for the install base: identify underused features, create adoption campaigns and in-app/email content, enable Customer Success with playbooks, track adoption metrics, map onboarding journeys, surface expansion signals, and support product launch communications to drive adoption, retention, and expansion.

Lead North America segment marketing strategy and execution to drive pipeline and revenue. Localize global campaigns via events, ABM, digital and paid programs. Measure and optimize performance with Marketing Operations, partner with Sales, run regional events, and mentor a team of segment marketers to improve processes and outcomes.

Lead positioning, messaging, and GTM for the Foundation platform pillar—translating identity, data, API, MCP, and security capabilities into technical selling materials, proofs, enablement, and launch programs to win technical and economic buyers.

Freelance remote linguist translating, copy-editing, and proofreading English (en-US) into Dutch (nl-NL) for support, marketing, legal, product, and informational content. Provide ~3–4 hours daily coverage in a US-aligned timezone (PST), use CAT tools, perform research, and collaborate with global localization teams.

The Content Marketing Manager will lead content production, manage editorial strategy, optimize SEO and branding, and utilize AI tools to enhance content distribution. Responsibilities include publishing various content types, ghostwriting for executives, launching new channels, and producing creative campaigns.

Design, execute, and optimize lifecycle marketing programs to accelerate onboarding, adoption, expansion, and renewals. Partner with Sales, Customer Success, Product, and RevOps to operationalize lifecycle stages, activate usage signals, create value reinforcement assets, reduce churn, and drive net revenue retention through analytics, automated journeys, and customer advocacy.

Lead marketing strategy and execution across product portfolios: translate objectives into campaigns, manage multi-channel workflows (social, web, chat, content, video), track performance and budgets, collaborate with Brand/PR and community teams, and support business development using data-driven insights and AI to scale adoption.

The Lifecycle Marketing Manager will oversee consumer retention and engagement programs, focusing on enhancing the customer lifecycle through strategic marketing initiatives and collaboration with Product and Engineering teams.

The Director oversees U.S. marketing for Neuroscience, driving brand strategy, market assessments, and lifecycle management, collaborating across teams to ensure successful commercialization and strategic growth.

The Senior Product Marketing Manager will lead Apptega's market positioning, content strategy, and demand generation, focusing on the cybersecurity and GRC sectors.

Lead global brand planning and North America execution for thatgamecompany, designing narrative-driven campaigns, managing budgets and KPIs, fostering community-first strategies, partnering with creators and creative teams, driving licensing opportunities, and running agile experiments while overseeing project management and cross-functional workflows.

Lead the firm's brand strategy and provide high-level marketing advisory to portfolio companies. Create thought leadership, oversee digital presence, and manage external agencies to scale Web3 startups from seed to market leadership.

The Director of Marketing Strategy at Telix Pharmaceuticals leads strategic and operational marketing initiatives to drive revenue growth and brand positioning, managing cross-functional partnerships and developing data-driven marketing strategies for oncology products.

Lead product marketing strategy and go-to-market programs for a B2B SaaS fraud and payments platform. Develop clear messaging, drive product launches, support sales and customer success, run win/loss analysis, and translate market and field insights into roadmap and positioning to improve win rates and growth.

Lead migration from Eloqua to Marketo and manage Marketo operations. Design lifecycle, lead scoring, segmentation, attribution, campaign hierarchies, reporting, and governance. Execute campaign builds, ensure data quality and integrations, and deliver actionable insights partnering across Marketing, Sales, Revenue Ops, and Engineering.

The Head of Marketing will develop and execute comprehensive multi-channel strategies to enhance customer acquisition, retention, and revenue growth in a fast-paced e-commerce environment.

The Head of Marketing will lead marketing campaigns targeting both veterinarians and pet owners, leveraging data-driven strategies to build brand visibility and drive growth.

The Head of Performance Marketing will lead strategies to scale paid media, build creative engines, enhance performance funnels, and design an AI-first team, all while reporting to the CEO.

The Lifecycle Marketing Manager will design and execute data-driven lifecycle programs to transform supporters into lifelong climate champions, utilizing various digital channels and tools.

Lead planning and execution of paid digital media campaigns across Meta, TikTok, Google, Bing and Snapchat. Own product launch media, manage agency partners, run tests and optimization, coordinate cross-functional stakeholders, grow TikTok Shop GMV, and drive international paid media performance and efficiencies.

Senior leader responsible for developing and executing integrated social and influencer marketing strategies. Lead and mentor a team, manage proposals and pitches, optimize resources, create training and processes, advise clients, collaborate cross-functionally, and identify business growth opportunities to deliver measurable campaign results.

Lead go-to-market strategy and execution for payments and AI-powered features; drive pricing and packaging; develop positioning and messaging; run cross-functional launches; synthesize customer and market insights to influence product and commercial strategy; represent Jane at events.

Lead product marketing for ServiceTrade's field service management products: define messaging, run go-to-market and feature launches (including AI), enable Sales, maintain competitive intelligence, synthesize customer insights, and drive product adoption and expansion.

The Senior Product Marketing Manager will oversee product launches, develop go-to-market strategies, and create impactful messaging to drive market presence and customer understanding of Fingerprint's offerings.