Top Senior Marketing Jobs in Madison, WI

Lead enrollment strategy for a portfolio of large employer and health-plan clients: diagnose engagement gaps using data, design and run client-specific activation plans, influence stakeholders, coordinate cross-functional execution, and build the Enrollment Marketing function and playbooks to scale enrollment and activation.

Lead product marketing strategy and GTM for Netskopes SASE suite. Develop messaging, positioning, campaigns, enablement, and metrics. Partner with product, field, channel, and demand teams to drive awareness, pipeline, sales enablement, and business outcomes for SWG, CASB, ZTNA, and SD-WAN solutions.

Lead product marketing strategy and positioning for a B2B SaaS/AI platform. Build and scale the product marketing function, enable sales and support, drive competitive intelligence, own major product launches, and represent the product externally through content and thought leadership. Coach and grow at least one direct report.

Lead end-to-end product marketing for an AI-native commerce SaaS: own positioning, website, demo narratives, sales enablement, customer stories, analyst/press relationships, and buyer education. Conduct weekly customer discovery, iterate messaging with Product and Sales, and use AI tools to accelerate content and measurement. Start as a solo founding PMM, build artifacts that drive revenue, and scale the team only when metrics justify hires.

Lead product marketing for zerohash by translating technical product capabilities into clear messaging, owning GTM strategy and partner launches, developing positioning and sales enablement, and coordinating cross-functionally with Product, Marketing, and Revenue to drive adoption and partner success.

Manage marketing automation and lifecycle programs across Marketo, Salesforce, 6Sense and related platforms. Design and optimize automations for lead management, routing, attribution, and segmentation; own data hygiene and governance; coordinate marketing-to-sales handoffs; manage Salesforce workflow requests and cross-functional initiatives to improve lead-to-revenue processes.

Lead and optimize email and direct mail enrollment programs, run structured experiments, analyze the enrollment funnel, integrate offline and online channels, support employer/health-plan stakeholders, present insights to leadership, and maintain team marketing operations. Drive segmentation, personalization, creative testing, and lifecycle architecture to increase member enrollments.

Own and optimize paid acquisition across TikTok, Meta, and Google channels; manage budgets, targeting, and bids to hit CPA/ROAS goals; run high-volume creative testing with Social and Creative teams; analyze performance to scale winners; improve tracking and attribution; build AI-native testing and execution strategies.

Lead strategy and day-to-day execution of direct-response paid social campaigns (primarily Meta and TikTok) to acquire new patients. Optimize and scale campaigns to improve CAC and LTV, manage large monthly budgets, direct data-driven creative testing, run A/B and landing page experiments, build forecasts and reporting, partner with Data and Creative teams, and apply AI tools to automate analysis and workflows.

Lead Synapticure's full marketing function: set strategy and roadmap, manage agencies and a small internal team, launch a rebrand and website, run paid acquisition and lifecycle programs, own CAC/LTV targets and measurement with Mixpanel, develop caregiver- and partner-facing messaging, and ensure clinical and compliance alignment. Drive weekly growth rhythms, scale channels deliberately, and build internal capability to meet enrollment and partnership goals.

Own growth marketing for Ad Studio: launch and optimize paid channels (LinkedIn, Meta, Google), create lead magnets, run webinars, build funnel reporting (CPL, conversion, pipeline), and iterate like a founder to drive pipeline and revenue for a B2B SaaS AI product.

Lead content planning and editorial operations for member, sponsor, and prospect communications. Develop and execute GTM campaigns, repurpose content into thought leadership and demand-gen, manage contractors, and optimize email and web nurture flows through testing and analytics to improve engagement, conversions, and strategic KPIs.

Manage and scale high-yield third-party digital media channels (paid email, virtual events, content syndication, display). Own vendor relationships (30+), testing budgets, campaign execution, budgeting, reporting, and ROI/pipeline optimization. Collaborate cross-functionally to drive measurable pipeline growth against aggressive revenue targets.

Own product marketing for a technical AI-infrastructure startup: positioning, messaging, launches, packaging, customer stories, competitive differentiation, sales enablement, and market feedback to shape product roadmap and adoption among AI-native teams and enterprises.

Lead and scale paid social acquisition across Meta and emerging channels. Own campaign strategy, creative testing, budget pacing, tracking, full-funnel measurement, and optimization to drive qualified leads, booked conversations, enrollments, retention, and long-term value. Collaborate with creative, analytics, product, and operations, and manage/mentor team members or external partners.

Conscious Talent seeks marketing leaders with 6+ years of experience to define and execute marketing strategies, build teams, and foster a values-driven culture.

The Digital Marketing Manager develops and executes the global digital marketing strategy, ensuring effective engagement across digital channels and compliance in a regulated medical environment.

Lead brand strategy and digital presence for a B2B climate-tech SaaS company. Translate complex science and AI into clear narratives, own visual and messaging standards, manage website/SEO/GEO, optimize digital channels, oversee UX and content strategy, manage agencies and freelancers, build scalable creative resources, and leverage AI tools to scale work. Serve as a cross-functional brand steward and thought partner to marketing, product, and leadership.

The Head of Marketing will develop and execute marketing strategies to drive revenue growth and demand generation for Anagram's insurance billing platform, while collaborating with Sales and Product teams to improve conversion rates and build a marketing team.

Own messaging, positioning, and enablement for the private equity segment. Build PE personas and playbooks, support Sales with collateral and competitive battlecards, run voice-of-customer research and win/loss analysis, and use AI tooling to accelerate content production while partnering cross-functionally with Sales, Demand Gen, Product, and Customer Marketing.

Execute and optimize paid media campaigns (primarily paid social) including build, trafficking, pacing, QA, daily optimizations, reporting, experimentation, creative evaluation, and supporting media planning and client calls.

Lead B2B marketing initiatives at Sidecar Health, focusing on demand generation, paid media, content strategy, and team development to drive growth and revenue.

The Partner Marketing Manager will build and execute marketing programs and campaigns to drive growth through channel partners, collaborating with various teams to ensure alignment and optimize performance.

Lead marketing operations and analytics, owning MarTech stack, lead lifecycle, attribution, reporting, and forecasting. Build and manage a high-performing team, align with Revenue Ops/Sales/Finance, run experimentation, govern data/UTM/taxonomy, and translate analytics into executive insights to drive measurable revenue impact.

The Developer Marketing Lead will drive marketing strategies for APIs, engage with developers, and align messaging with Product and Engineering teams to enhance pipeline metrics and product adoption.