Top Senior Marketing Jobs in Madison, WI

The Sr Manager, Marketing Operations will lead enhancements in marketing operations, drive process improvements, manage the team, and ensure efficient support across systems and teams.

Lead and scale the marketing organization to drive payer adoption, patient demand, and brand positioning. Own brand, product marketing, commercial enablement, analytics, and marketing operations. Translate clinical outcomes and value-based care data into compelling narratives for health plans, build measurement systems, and partner cross-functionally to accelerate enterprise growth.

Build and manage marketing operations including multi-touch attribution, HubSpot automation, integrations, pipeline and lead management, GA4 tracking, AI-powered reporting, dashboards, and cross-functional alignment to drive pipeline and revenue.

Lead go-to-market strategy and positioning for a multi-channel marketing orchestration suite. Partner with product, sales, and client teams to drive adoption, create sales enablement, gather customer insights, measure product ROI, and use generative AI to scale enablement and assets.

Lead segment strategy, validation, and GTM for priority audiences. Design experiments to prove product-market fit by segment, translate insights into positioning and playbooks, and enable cross-functional teams to execute growth and retention initiatives.

Lead go-to-market strategies to drive account expansion, cross-sell/upsell, and competitive displacement. Own TAM and segmentation analysis, develop positioning and sales enablement assets, synthesize market and competitor insights, track KPIs, and run enablement sessions to align Sales, Customer Success, Product, and Research for growth.

Own marketing measurement, operations, and analytics: build and QA campaigns, set goals, measure performance and attribution, manage data infrastructure and segmentation, optimize lead scoring/routing, apply AI/ML for automation and predictive insights, and document scalable processes to drive demand generation and cross-team alignment.

The Senior Manager of Social Media and Content Marketing will develop content strategy, create content across channels, manage social media presence, optimize SEO efforts, and measure performance while collaborating with various teams to enhance brand visibility and engagement.

Own and govern the end-to-end marketing tech stack and campaign operations: roadmap, integrations, tracking, tag management, data flows, and reporting. Build AI-powered automations and operational tooling, ensure data hygiene, and support ABM and PLG initiatives through signal and workflow design.

Lead market research, develop strategic multi-channel marketing plans, manage digital advertising budgets, analyze campaign performance, collaborate cross-functionally, oversee brand refreshes, and provide leadership to drive ROI and optimization.

As a Senior Growth Marketing Manager, you'll lead upper-funnel acquisition, develop media strategies, optimize campaigns, and influence brand engagement while measuring impact and efficiency across various platforms.

Lead Pindrop's Product Marketing function, manage a team, define go-to-market strategies, oversee analyst relations, and ensure effective communication across stakeholders.

Lead full-funnel growth strategy for eCommerce clients, own growth-only client relationships, translate performance data into insights and tests, coordinate Paid Media, Email/SMS, SEO and Creative teams, manage external consultants, ensure delivery quality, and present strategic updates to client stakeholders.

As Director of Product Marketing, you will shape product positioning and messaging, drive go-to-market strategies, and lead a team while collaborating with Product, Sales, and Marketing to enhance brand impact.

Lead end-to-end lifecycle marketing across the homeowner journey: design journeys, segmentation, personalization, and testing; create email content and messaging frameworks; manage campaigns, KPIs, and experimentation; ensure compliance-minded personalization; partner cross-functionally; build and lead a lifecycle team within 6–12 months while executing hands-on initial programs.

Hands-on performance marketer owning paid acquisition across Meta, Google, and TikTok. Build and optimize full-funnel campaigns, creative testing, experimentation roadmaps, analytics and attribution, budget pacing, and cross-functional alignment to convert spend into qualified pipeline and revenue.

Lead consolidation of customer email and SMS into a centralized CRM (Braze), design and optimize multi-channel customer journeys, manage deliverability and sender reputation, build segmentation and experimentation frameworks, partner cross-functionally to implement integrations and measure campaign performance.

Lead a centralized marketing production team to manage workflows, deliver co-branded/client assets, and ensure SLA compliance. Oversee major launches and cross-functional production roadmaps, perform hands-on asset production and QA, administer core MarTech (CRM, MAP, CMS) and data hygiene, build automations and DAM workflows, and manage vendors while communicating launch status across the company.

Lead CRO account strategies, manage a book of business, coach cross-functional pods, design and run A/B testing and experiments, analyze data to drive client outcomes, ensure platform and proprietary-tool usage (Iris, nova, Pulse, Power Circuit), and expand services to grow revenue and retention.

Lead product marketing strategy and go-to-market for enterprise and nonprofit products: craft positioning, drive launches and campaigns, create sales enablement and proof points, partner cross-functionally, and scale marketing execution using AI tools.

Lead US paid growth across Meta and Google: manage end-to-end campaign operations, budgeting, bidding, creative testing, landing page optimization, new channel tests, and weekly performance reporting using BigQuery and Amplitude. Drive tentpole campaigns and decision-making through high-velocity testing and data-informed analysis.

Develop and execute integrated digital marketing strategies across web, SEO/SEM, email, social, paid media, and personalization. Manage campaigns, analyze performance, optimize user journeys, partner with cross-functional teams, and oversee marketing technology and agency relationships to drive awareness, engagement, and revenue.

Lead revenue marketing and AI growth to drive measurable pipeline and commercial revenue. Design integrated demand generation and ABM programs, partner and channel marketing, AI enablement, marketing ops and analytics, attribution, and martech optimization. Align with Sales and RevOps, build a high-performing team, set KPIs and budgets, and deliver data-driven growth recommendations.

Lead and own marketing strategy and execution for Dakota's go-to-market approach, managing positioning, brand growth, and lead generation.

Write clear, compelling B2B/SaaS marketing copy across website pages, email campaigns, blogs, ads, and sales collateral. Translate strategy into on-brand messaging for legal audiences (attorneys, court reporters, paralegals). Collaborate with the Senior Content Marketing Manager, manage deadlines in async remote environments, proofread and verify facts, and iterate on feedback to maintain a consistent, professional, and bold voice.