Top Senior Marketing Jobs in Madison, WI

As a Senior Growth Marketing Manager, you'll lead upper-funnel acquisition, develop media strategies, optimize campaigns, and influence brand engagement while measuring impact and efficiency across various platforms.

Lead Pindrop's Product Marketing function, manage a team, define go-to-market strategies, oversee analyst relations, and ensure effective communication across stakeholders.

Lead full-funnel growth strategy for eCommerce clients, own growth-only client relationships, translate performance data into insights and tests, coordinate Paid Media, Email/SMS, SEO and Creative teams, manage external consultants, ensure delivery quality, and present strategic updates to client stakeholders.

As Director of Product Marketing, you will shape product positioning and messaging, drive go-to-market strategies, and lead a team while collaborating with Product, Sales, and Marketing to enhance brand impact.

Lead end-to-end lifecycle marketing across the homeowner journey: design journeys, segmentation, personalization, and testing; create email content and messaging frameworks; manage campaigns, KPIs, and experimentation; ensure compliance-minded personalization; partner cross-functionally; build and lead a lifecycle team within 6–12 months while executing hands-on initial programs.

Hands-on performance marketer owning paid acquisition across Meta, Google, and TikTok. Build and optimize full-funnel campaigns, creative testing, experimentation roadmaps, analytics and attribution, budget pacing, and cross-functional alignment to convert spend into qualified pipeline and revenue.

Lead consolidation of customer email and SMS into a centralized CRM (Braze), design and optimize multi-channel customer journeys, manage deliverability and sender reputation, build segmentation and experimentation frameworks, partner cross-functionally to implement integrations and measure campaign performance.

Lead a centralized marketing production team to manage workflows, deliver co-branded/client assets, and ensure SLA compliance. Oversee major launches and cross-functional production roadmaps, perform hands-on asset production and QA, administer core MarTech (CRM, MAP, CMS) and data hygiene, build automations and DAM workflows, and manage vendors while communicating launch status across the company.

Lead CRO account strategies, manage a book of business, coach cross-functional pods, design and run A/B testing and experiments, analyze data to drive client outcomes, ensure platform and proprietary-tool usage (Iris, nova, Pulse, Power Circuit), and expand services to grow revenue and retention.

Lead product marketing strategy and go-to-market for enterprise and nonprofit products: craft positioning, drive launches and campaigns, create sales enablement and proof points, partner cross-functionally, and scale marketing execution using AI tools.

Lead US paid growth across Meta and Google: manage end-to-end campaign operations, budgeting, bidding, creative testing, landing page optimization, new channel tests, and weekly performance reporting using BigQuery and Amplitude. Drive tentpole campaigns and decision-making through high-velocity testing and data-informed analysis.

Develop and execute integrated digital marketing strategies across web, SEO/SEM, email, social, paid media, and personalization. Manage campaigns, analyze performance, optimize user journeys, partner with cross-functional teams, and oversee marketing technology and agency relationships to drive awareness, engagement, and revenue.

Lead revenue marketing and AI growth to drive measurable pipeline and commercial revenue. Design integrated demand generation and ABM programs, partner and channel marketing, AI enablement, marketing ops and analytics, attribution, and martech optimization. Align with Sales and RevOps, build a high-performing team, set KPIs and budgets, and deliver data-driven growth recommendations.

Lead and own marketing strategy and execution for Dakota's go-to-market approach, managing positioning, brand growth, and lead generation.

Write clear, compelling B2B/SaaS marketing copy across website pages, email campaigns, blogs, ads, and sales collateral. Translate strategy into on-brand messaging for legal audiences (attorneys, court reporters, paralegals). Collaborate with the Senior Content Marketing Manager, manage deadlines in async remote environments, proofread and verify facts, and iterate on feedback to maintain a consistent, professional, and bold voice.

Lead design, build, and operate email and SMS programs in Salesforce Marketing Cloud. Create multi-touch journeys, dynamic personalized content, SQL/AMPscript-driven data extensions, responsive HTML/CSS email templates, testing strategies, segmentation, tracking with UTMs, and cross-functional collaboration to optimize performance and reporting.

The Technical Product Marketing Manager will drive product marketing strategy, understand Socure's technology, craft technical narratives, and enhance internal and external communication through enablement materials.

Lead vertical marketing strategy for Fintech, focusing on positioning, solution packaging, and partner strategies to drive revenue and growth.

The Senior Product Marketing Manager will drive go-to-market strategies, maintain market insights, develop narratives, and partner with various teams for product adoption and growth.

Own Uscreen's blog, newsletter, and SEO strategy end-to-end. Lead the search/content agency, write and publish SEO content, run AI/LLM-powered content workflows, collaborate with product and growth teams, and track organic performance tied to top-of-funnel business impact.

Lead and build a performance-driven marketing function that ties inbound and outbound demand generation to pipeline and MRR. Develop integrated campaigns, partner with sales on shared metrics, own brand/content/social strategy, direct creative work, manage CRM segmentation and automation, and apply emerging marketing technology and AI to improve results.

Lead planning, execution, and optimization of cross-channel paid media (Paid Social primary) to meet client KPIs. Manage media-buying team, drive measurement and testing frameworks, translate data into strategic recommendations, oversee QA and onboarding, and partner with creative, analytics, and strategy teams to scale performance.

Lead cross-channel performance marketing for DTC, retail, and social commerce. Build strategies across paid social, programmatic, YouTube and Google Ads, implement deep linking and measurement to attribute sales, optimize media budgets and product feeds, manage TikTok Shop campaigns, synthesize results, and create scalable playbooks.

The Senior Manager of Product Marketing will operationalize SimSpace's messaging, partner closely with Product and Sales, and create impactful materials for demand generation in the cybersecurity domain.

The role focuses on product marketing for Lakebase, requiring ownership of product messaging, content development, and collaboration with partners and sales teams to drive product adoption and awareness.