Top Senior Marketing Jobs in Boise, ID

Manage a portfolio of 10+ corporate and consumer websites, driving CMS improvements, content governance, UX/CRO/SEO optimization, analytics-driven enhancements, cross-functional project delivery, and day-to-day site operations to support B2B and B2C objectives.

Lead customer marketing strategy for post-onboarding engagement, product adoption, and value realization. Build and scale integrated, data-driven campaigns and programs to increase product utilization, partner with Customer Success, Product, and Training, set and monitor KPIs, and coach a growing team. Represent customer marketing cross-functionally and at enterprise initiatives, support customer events, and apply modern AI tools to improve workflows.

Lead marketing analytics for patient acquisition, engagement, and retention. Build BI dashboards, run campaign and A/B test analysis, implement attribution and measurement frameworks, extract and transform data via SQL, and partner cross-functionally to drive data-informed marketing decisions.

Lead end-to-end lifecycle marketing strategy to drive acquisition, activation, retention, and expansion. Manage and coach a team of three, build scalable segmented and personalized programs using experimentation, partner with Ops, Product, Sales, and Data to ensure measurement and data integrity, and present performance and recommendations to leadership to drive measurable revenue impact.

Lead content planning and editorial operations for member, sponsor, and prospect communications. Build and execute GTM campaigns, email lifecycle and re-engagement flows, repurpose content into thought leadership and demand-gen assets, test and analyze performance, and manage contractors and cross-functional stakeholders to meet KPIs and brand voice.

Own and run partner marketing programs to, with, and through channel partners (VARs, MSPs, MSSPs, distributors, OEMs). Build partner enablement, training, and portal content; design and execute joint demand-generation campaigns, events, webinars, and content syndication; administer MDF/SPIFF and program budgets; stand up partner advisory boards and MSP councils; report program results and travel (~30%) for partner and industry events.

Design and deliver high-quality brand and marketing assets across digital and offline channels. Own creative concepts, evolve brand systems, translate complex B2B product ideas into clear visuals, and prepare production-ready assets for campaigns, web, social, events, and presentations.

Build Aditude's product marketing function: define positioning, buyer personas, competitive intelligence, and sales enablement. Create messaging, documentation, product architecture, and enablement programs. Partner with Product, Engineering, and Marketing to track KPIs and drive enterprise adoption.

Lead developer-focused demand generation and PLG growth: own paid and organic acquisition, instrument the signup-to-paid funnel, define PQLs, orchestrate multi-channel developer marketing (content, community, social, SEO, LLM optimization), build the brand, hire and lead a lean team, and establish rigorous planning, measurement, and GTM with product and sales.

Lead end-to-end paid media strategy, execution, optimization, and measurement across search, social, display, video, and programmatic channels. Analyze performance, troubleshoot tracking (GTM/GA4/pixels), provide actionable insights to grow client accounts, mentor junior staff, improve SOPs, and support renewals, upsells, and new business efforts. Maintain platform certifications and stay current on industry trends and privacy changes.

Lead content strategy and production to establish Liquibase as the authoritative voice on Database Change Governance. Create and repurpose technical and executive content (blogs, whitepapers, reports, customer stories, sales assets), support product launches and campaigns, use SEO and AI tools to improve discoverability, measure content impact on pipeline and revenue, and partner across Product, Engineering, Sales, and Customer Success to translate technical expertise into influential content.

Lead advisor-facing demand generation for the Advisor Marketing Platform: develop ICPs, positioning, multi-channel campaigns, webinars/events, content and enablement, run experiments with Marketing Operations, and scale repeatable playbooks to grow MQLs, SALs, and pipeline.

Develop and execute marketing plans across digital and traditional channels to drive demand generation. Support strategic and field marketing, create commercial-ready materials, provide market intelligence and competitive/pricing analysis, prioritize portfolio projects, and enable channel effectiveness.

Lead a portfolio of 4–6 B2B accounts—diagnose growth constraints, build strategic roadmaps, coordinate cross-channel execution, manage client revenue and retention, work with sales on ICP and pipeline handoffs, use proprietary tools (Nova, Iris, Pulse, Power Circuit), and coach analysts and specialists to drive expansion.

Lead marketing operations execution and architecture: administer Marketo, design LeanData routing, build Tray.io automations, maintain Salesforce integrations, ensure data and integration health, manage agency relationships, and run KPI reporting, email calendars, and list import QA to accelerate pipeline generation.

Lead full-funnel marketing for a product-led B2B SaaS company, owning revenue KPIs and managing Brand & Content, Performance, and Product Marketing. Drive a new strategic narrative and upmarket motion, apply AI and data to decision-making, align with Product/Sales/RevOps, and build modern marketing systems, planning rhythms, and execution to scale growth.

Partner with national and strategic accounts to develop and execute insight-driven promotional programs and activations across on- and off-premise channels. Build custom sales materials, coordinate events and tastings, measure program effectiveness with sales data, and collaborate with Sales, Brand Marketing, BI, Finance, Creative Services, and distributors.

Develop and execute creative title-specific consumer and trade marketing campaigns across genres. Manage advertising, influencer programs, early reading platforms, social promotions, sales assets, budgets, reporting, and communication with authors, agents, editors, and sales.

Lead creator, influencer, esports, and athlete strategies for the Console division. Recruit and manage creators and talent, develop go-to-market and seeding plans for NPIs and game releases, align cross-functional teams, manage agencies, measure campaign performance, and present strategic recommendations to leadership.

Own and scale Builder Prime's demand engine: set channel mix and budget, drive paid-media diversification, optimize funnel metrics and attribution, run ABX targeting, align lead-to-sale handoffs with sales/SDR, manage agency partners, and build reporting to increase sourced pipeline and move lead mix upmarket.

Lead strategy and execution of ABM campaigns for enterprise accounts: align with sales and demand gen, manage budgets and timelines, target high-value accounts, measure performance and ROI, optimize campaigns, and run reporting dashboards to drive pipeline, expansion, and retention.

Lead product marketing from zero: define positioning, competitive narrative, and go-to-market for Flexs full product suite. Drive win/loss analysis, evidence-based messaging, enablement content, and cross-functional launches by partnering with Product, Revenue, Lifecycle Marketing, and Sales Enablement.

Lead the design and execution of a scaled, always-on creator content program: source, brief, contract, and manage high-volume creators; own creator budget and economics; build repeatable playbooks for seeding, whitelisting, affiliate mechanics; partner with growth for paid amplification; scale successful deals across verticals; measure and report performance and make scaling recommendations.

Lead Elastic's global demand and digital marketing organization to modernize digital strategy, build an AI-enabled demand engine, run integrated campaigns across product lines, optimize digital experiences and email lifecycle programs, align GTM with Sales and Product, manage global budgets, and develop a high-performing marketing leadership team focused on pipeline, revenue, and continuous optimization.

Design and implement AI-first content automation using Claude Cowork to generate, optimize, and repurpose content at scale. Deploy AI agents to monitor SEO/AEO and web analytics, manage WordPress content, build Claude skills to enforce brand voice, automate content calendars and submission workflows, and analyze performance to amplify brand reach.