Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Position Summary
The Senior Marketing Manager, Customer Engagement and Adoption leads athenahealth's marketing strategy for helping customers maximize the value of their athenahealth investment after onboarding and first year live. Focused on the growth phase of the customer journey, this Marketing leader is responsible for driving awareness, adoption, optimization, and utilization of athenahealth products and innovations, encouraging customers to deepen product utilization and realize ongoing value.
Working cross-functionally with Customer Success, Training, Product, and Portfolio Marketing, this leader translates business priorities and product innovation into scalable customer marketing campaigns and engagement strategies that accelerate adoption and strengthen long-term customer relationships.
Reporting to the Executive Director, Customer Marketing, this role serves as a strategic marketing leader responsible for building and scaling Customer Engagement & Adoption Marketing while leading one direct report with opportunity for future team growth.
Essential Job Responsibilities
Develop and execute the customer marketing strategy for post-onboarding engagement, product adoption, and customer value realization.
Lead integrated marketing campaigns and programs that increase awareness, adoption, and optimization of athenahealth products, features, and innovations.
Create scalable customer marketing programs that help organizations advance from foundational product use to optimized workflows and best practices, helping customers achieve measurable outcomes and maximize the value of their athenahealth investment.
Partner with Customer Success, Product and Training to support adoption initiatives and customer education efforts.
Establish and monitor marketing KPIs related to customer engagement, adoption, campaign performance, and customer value realization, using insights to optimize programs.
Represent Customer Marketing in cross-functional planning and lead the evolution of the Customer Engagement & Adoption Marketing function, including coaching and developing the team.
Additional Job Responsibilities
Stay current on customer adoption, customer education, digital engagement, customer maturity, and SaaS customer marketing best practices.
Represent Customer Marketing on enterprise initiatives and strategic planning efforts.
Partner with Customer Advocacy, Events and Community teams to reinforce adoption through peer learning, customer stories, and engagement programs.
Travel as needed to support customer events, executive engagements, and business priorities.
Demonstrated familiarity with modern AI tools and a proactive curiosity for leveraging emerging technologies to improve workflow efficiency and problem‑solving
Expected Education & Experience:
Bachelor's degree or equivalent professional experience.
8–10+ years of experience in Customer Marketing, Customer Success, Product Marketing, Customer Education, Customer Experience, or related fields.
3–5+ years of people leadership experience with demonstrated success coaching and developing high-performing teams.
Proven experience designing and scaling customer adoption, customer engagement, or value realization programs.
Demonstrated ability to influence cross-functional stakeholders and lead initiatives without direct authority.
Strong strategic thinking, program leadership, stakeholder management, and organizational influence skills.
Experience using customer insights, product analytics, and performance metrics to drive business decisions.
Outstanding communication and executive presentation skills.
Preferred Experience:
Experience in healthcare technology, SaaS, or enterprise software.
Experience building or scaling customer adoption, customer engagement, or customer education functions.
Familiarity with customer journey mapping, product adoption frameworks, customer maturity models, and customer health metrics.
Expected Compensation
$127,000 - $217,000The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.
About athenahealth
Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Our company culture: Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.
Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.
What we can do for you:
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
Learn more about our culture and benefits here: athenahealth.com/careers
https://www.athenahealth.com/careers/equal-opportunity
Skills Required
- Bachelor's degree or equivalent professional experience
- 8-10+ years experience in Customer Marketing, Customer Success, Product Marketing, Customer Education, Customer Experience, or related fields
- 3-5+ years people leadership experience with success coaching and developing teams
- Proven experience designing and scaling customer adoption, engagement, or value realization programs
- Demonstrated ability to influence cross-functional stakeholders and lead without direct authority
- Strong strategic thinking, program leadership, stakeholder management, and organizational influence skills
- Experience using customer insights, product analytics, and performance metrics to drive decisions
- Outstanding communication and executive presentation skills
- Familiarity with modern AI tools and curiosity for leveraging emerging technologies
- Experience in healthcare technology, SaaS, or enterprise software
- Experience building or scaling customer adoption, engagement, or customer education functions
- Familiarity with customer journey mapping, product adoption frameworks, customer maturity models, and customer health metrics
athenahealth Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about athenahealth and has not been reviewed or approved by athenahealth.
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Healthcare Strength — Health coverage is described as comprehensive, including medical, dental, and vision options alongside additional protections like accident and critical illness coverage. Mental health support and EAP-style counseling resources are also part of the package.
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Leave & Time Off Breadth — Time-away offerings include PTO that covers vacation and sick time, paid holidays, and options for leaves of absence and sabbaticals. Flexible time off is positioned as a meaningful part of the overall rewards package for some roles.
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Retirement Support — Retirement benefits include a 401(k) plan with employer matching, supported by broader financial wellbeing resources. Equity and performance bonuses are also referenced as part of total rewards.
athenahealth Insights
What We Do
athenahealth strives to cure complexity and simplify the practice of healthcare. Our innovative technology includes electronic health records, revenue cycle management, and patient engagement solutions that help healthcare providers, administrators, and practices eliminate friction for patients while getting paid efficiently. athenahealth partners with practices with purpose-built software backed by expertise to produce the insights needed to drive better clinical and financial outcomes. We’re inspired by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. For more information, please visit www.athenahealth.com
Why Work With Us
We are here to make an impact on the healthcare industry at scale. We enable our diverse teams to move fast, grapple with interesting technical challenges, and innovate at every level. We are on a modernization journey and build on the hybrid cloud. We deliver best-in-class solutions to help every patient receive the best possible care.
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