Top Marketing Jobs in Birmingham, AL

Leads Genesys’ AI product marketing strategy, including positioning, messaging, competitive differentiation, go-to-market programs, launches, customer proof, analyst engagement, and seller enablement. Partners with Product, Engineering, Sales, Customer Success, and Marketing to translate complex AI capabilities into compelling enterprise value. Represents Genesys externally as an AI thought leader and builds and develops a high-performing product marketing team while measuring impact across pipeline, adoption, seller effectiveness, competitive wins, and market perception.

Lead conceptual and design-focused creative work for B2B brands, campaigns, advertisements, and account-based marketing. Partner with multidisciplinary teams, guide projects from ideation through execution, present and sell ideas to clients, simplify complex offerings, and uphold high creative standards. The role involves shaping creative direction, building client relationships, mentoring collaborators, and developing distinctive visual-verbal concepts across platforms.

An 11-week MBA marketing internship supporting Kenvue brand and marketing capabilities teams. Responsibilities include researching competitors, advertising, consumer promotions, market trends, product and packaging opportunities, and best practices; analyzing data; developing strategic recommendations; supporting ecommerce, AI, branding, forecasting, and healthcare professional education initiatives; and presenting findings to senior business leaders.

Manage paid social campaigns across Meta, LinkedIn, TikTok, Reddit, and other platforms. Develop media plans, execute and optimize campaigns, manage budgets, validate tracking, analyze large datasets, and produce reports and performance insights. Collaborate with strategy, analytics, creative, project management, and ad operations teams while testing new audiences, ad products, and measurement approaches.

Leads Alpha Lion’s brand strategy, positioning, storytelling, creative execution, community building, campaigns, and omnichannel brand expression. The role owns the annual brand plan, budget, and marketing calendar while building a high-performing organization across creative, social, content, partnerships, and activations. Success includes stronger brand distinctiveness, breakthrough campaigns, improved creative standards, and measurable contribution to business growth.

Leads product marketing strategy for Picus’s cybersecurity platform, including positioning, messaging, competitive intelligence, analyst relations, ICP and persona development, sales enablement, and product launch execution. Partners with Product Management, Sales, Technical Marketing, Growth Marketing, and company leadership to communicate complex cybersecurity capabilities, strengthen market presence, influence go-to-market strategy, and drive adoption globally.

Leads Viral Nation’s content marketing strategy and execution as a demand-generation engine. Owns editorial planning, content-to-conversion pathways, distribution, brand governance, attribution, KPI reporting, and optimization across B2B and B2C audiences. Manages content employees and freelance resources, partners with sales and marketing teams, and uses data, testing, and AI-assisted workflows to generate qualified leads, influence pipeline, and improve content ROI.

Own product marketing for Calix’s Managed Business portfolio, including networking hardware, software, platforms, and managed services. Develop positioning, messaging, use cases, launches, sales toolkits, partner enablement, and internal training. Translate technical capabilities into business value for managed service providers, influence product roadmaps through market feedback, and coordinate cross-functional go-to-market execution across product, sales, support, communications, partners, and demand generation.

Plans, launches, and optimizes paid social, LinkedIn, ABM, and email campaigns to generate qualified leads and pipeline from restaurant accounts. Manages campaign budgets, targeting, nurture journeys, automation, testing, and performance reporting. Partners with Sales and Marketing teams on account targeting, messaging, and coordinated outreach while optimizing campaigns for ROI and demo conversions.

Lead product positioning, go-to-market launches, lifecycle marketing, and content for Chowbus’s POS, software, financial services, and AI products. Develop messaging, customer campaigns, CRM workflows, sales enablement materials, and product education. Partner with Product, Engineering, Sales, Customer Success, and Marketing teams to improve adoption, retention, expansion, and renewals through research, competitive analysis, and performance testing.

Own Chowbus’s digital marketing presence across SEO, website/CMS management, analytics, reporting, and paid search. Develop SEO strategy, manage website pages and conversion tests, build performance dashboards, define the digital funnel, maintain lead data quality, and manage Google Ads budgets and optimization. Partner with content, design, Sales, RevOps, Product, and campaign teams to increase qualified traffic, demo requests, conversions, and marketing efficiency.

Leads B2B content strategy, sales enablement, and content operations to support revenue growth and partner engagement. Creates case studies, white papers, presentations, collateral, website content, and thought leadership materials. Maintains enablement libraries, coordinates cross-functional production, supports events and partner initiatives, and measures content performance. Translates complex technical concepts into compelling business messaging while managing multiple priorities, timelines, and stakeholder reviews.

Own and build WorldStrides’ events and partner marketing programs from the ground up. Lead the annual events strategy, logistics, budgets, vendors, onsite execution, lead nurturing, and ROI measurement. Develop strategic partnerships with education associations, school districts, and complementary brands, creating co-branded campaigns and joint events. Manage partner contracts, onboarding, enablement, and performance reviews while driving qualified leads, MQLs, and pipeline.

Own the enterprise product marketing narrative, messaging, content, sales enablement, and go-to-market materials. Research enterprise buying committees, develop segment-specific positioning, support ABM campaigns, create case studies and sales assets, produce ROI and TCO content, and train sales teams. Partner closely with Sales, Solutions Engineering, Customer Success, Marketing, Analyst Relations, and other cross-functional teams to align messaging and support complex enterprise deals.

Develop and execute SEO and content marketing strategies for B2B, SaaS, and enterprise clients. Responsibilities include keyword research, technical and on-page SEO, content audits and optimization, link building, competitor analysis, client reporting, performance presentations, and cross-functional collaboration. The strategist will manage multiple projects autonomously, stay current on SEO trends, and provide data-driven recommendations to improve organic traffic, rankings, and conversions.

Leads a creative pod of strategists, designers, editors, and ACDs while owning team development, retention, staffing, performance management, and client delivery. Provides executive-level creative strategy, handles escalations, oversees quality assurance, supports high-priority execution, and drives client retention and expansion. Owns the evolution of the creative service through innovation, AI adoption, training, and collaboration with R&D and platform partners. Requires extensive agency, creative, leadership, presentation, and multi-channel campaign experience.

Leads product positioning, messaging, competitive intelligence, sales enablement, content development, product launches, and go-to-market strategy for cybersecurity solutions. Translates complex security capabilities into customer-focused narratives, trains sales and partner teams, develops multimedia and marketing content, supports analyst and market-facing activities, and collaborates with Product, Engineering, Sales, Customer Success, and Marketing teams.

Leads Genea’s marketing function, brand strategy, channel and partner marketing, field events, product marketing, demand generation, and team development. The role owns brand refresh and website modernization, partner programs, go-to-market strategy across direct and channel motions, marketing’s pipeline influence and attribution reporting, budget, and ROI. It reports to the CEO and requires strong executive presence, B2B channel expertise, people leadership, and approximately 25% travel.

Lead solutions marketing for NetBrain’s network automation platform by discovering high-value use cases, developing positioning and proof points, creating launch content, and executing go-to-market plans. Partner with Product, Sales, Marketing, and Partners on joint solutions, co-branded assets, co-selling motions, and industry-specific narratives. Maintain organized solution content and manage multiple concurrent launches and partner or vertical initiatives.

Develop and execute marketing strategy for Databricks’ venture-backed startup segment. Own positioning, messaging, content, demand generation, account-based, partner, developer, and field programs that drive pipeline, adoption, consumption, and revenue. Build relationships with venture firms, accelerators, founders, developers, customers, and strategic partners. Improve product-led conversion from trials and technical evaluations to committed production spend, while enabling sales teams and strengthening technical credibility through content, communities, and events.

Leads integrated full-funnel marketing strategies for B2B clients, including positioning, ICP definition, go-to-market planning, demand generation, campaign integration, SEO, AEO, and AI-driven discovery. Owns client strategy, workshops, performance measurement, conversion optimization, and executive reporting. Collaborates with SEO, paid media, content, product, development, and project teams to connect marketing activity with pipeline, MQL, CAC, ROAS, and broader business outcomes.

Drive profitable acquisition and growth of paid subscribers through paid advertising, channel and creative testing, conversion optimization, experimentation, and subscription economics analysis. The role owns marketing campaigns end to end, partners with Product and Engineering on funnels and instrumentation, and scales subscription programs using aggregate measurement and privacy-respecting advertising practices.

The Marketing Intern will support product marketing initiatives that drive customer engagement, brand awareness, and portfolio growth. Responsibilities include assisting with new product introductions, marketing plans, voice-of-customer activities, brand promotion, digital marketing, demand generation, market research, and value-based pricing strategy. The intern will collaborate across the organization, analyze marketing issues, develop solutions and process improvements, and work under the guidance of the North America regional marketing manager.

Manage day-to-day execution of influencer and social media marketing campaigns, translating client goals into actionable tasks, overseeing campaign teams, managing content direction and scheduling, tracking results, preparing reports, supporting presentations and proposals, and monitoring budgets. The role also requires stakeholder relationship management, process oversight, delegation of tactical assignments, and supervision of influencer campaigns through Viral Nation’s proprietary platform.

Support product marketing initiatives including new product introductions, marketing plans, voice-of-customer research, brand promotion, digital marketing, demand generation, market research, and value-based pricing. The intern will collaborate with organizational stakeholders, assist with marketing programs, solve problems, recommend process improvements, and work under the guidance of the North America Regional Marketing Manager.