Top Senior Marketing Jobs in Birmingham, AL

Lead digital marketing and web strategy to drive pipeline growth and customer engagement through integrated digital programs and optimize performance across various channels.

The Growth Marketing Director leads growth strategies for customer acquisition and expansion, focusing on product-led growth and cross-functional collaboration.

Lead the marketing strategy for Calix's Tier 1 and Tier 2 service provider solutions, focusing on messaging, customer engagement, and collaborative marketing efforts while ensuring technical fluency and effective storytelling.

Lead global marketing strategy and execution across brand, product marketing, digital, content, and events. Manage a central marketing team, own global product positioning and messaging, oversee digital channels and major events, develop sales collateral, and drive marketing-sourced pipeline in collaboration with Sales, Partnerships, Product, and Engineering.

Lead product marketing for Pacvue: define positioning and messaging, develop go-to-market strategies and launches, perform market and competitive analysis, create customer segmentation and personas, collaborate cross-functionally, and produce sales enablement materials to drive product adoption and revenue growth.

Lead integrated marketing and audience experience across Brand, Product, Revenue, Content, Field, and Customer marketing. Translate strategy into unified campaigns, KPIs, and frameworks; manage agencies and cross-functional teams; design multi-channel campaigns and events; own audience segmentation, measurement, and optimization to drive awareness, pipeline, and advocacy.

Lead integrated marketing campaigns for MasterClass launches, collaborating with cross-functional teams to drive audience engagement and business impact.

Manage and maintain the MarTech stack with focus on Marketo and its Salesforce integration. Support program setup, data governance, integrations (On24, BrightTalk), deliverability, reporting, campaign consulting, ticket triage, and compliance workflows.

Lead Shopify and TikTok Shop as a GM: own P&L, scale combined revenue to $20M+, hit strict margin and ROAS targets, launch monthly bundle funnels, optimize paid social and funnels, drive email/SMS growth via Klaviyo and Postscript, manage forecasting and weekly P&Ls, and build a high-performing remote ecommerce team.

Lead product marketing for AIStor: define positioning and messaging, build launch and solutions content, enable sales with competitive battlecards and technical assets, and coordinate cross-functionally to drive pipeline for enterprise AI storage.

The Marketing Operations Manager will optimize marketing tech stack for enterprise go-to-market, manage data flows, execute campaigns, and deliver insights to guide strategies.

Lead and build Velsera's marketing function, own corporate brand and messaging, run integrated B2B demand-generation campaigns, manage lead nurturing with Sales, plan tradeshows and events, and develop thought leadership content and collateral to drive leads and market presence.

Lead and execute end-to-end lifecycle marketing across email, SMS, and in-app messaging to drive onboarding, engagement, retention, and win-back. Manage automated workflows, segmentation, A/B testing, and partner with data, creative, and content teams to optimize performance and key metrics.

Lead end-to-end growth marketing to drive pipeline and revenue. Build and optimize full-funnel acquisition, conversion, and lifecycle programs, own channel mix and budget, mentor Demand Gen/Events/Lifecycle teams, align closely with Sales and Product Marketing, and deliver data-driven experiments and attribution to improve funnel efficiency and ROI.

Drive and optimize the full lead-to-revenue lifecycle, build dashboards and KPIs, manage demand generation operations and martech stack, align marketing and sales to accelerate pipeline, operationalize GTM initiatives, and develop customer segmentation to power multi-channel campaigns using data-driven insights.

Lead product marketing for Modern Healths multi-product mental health platform: define POV, positioning, messaging, GTM launches, sales assets, competitive differentiation, and solution packaging while partnering cross-functionally with Product, Clinical, Revenue, and Finance to drive acquisition and client satisfaction.

Lead cross-functional marketing and operations strategy projects: generate hypotheses via analytics and benchmarking, plan and execute initiatives, align stakeholders, present executive-ready recommendations, and scale best practices to drive revenue and operational efficiency.

Create technical content and developer-focused assets (blog posts, tutorials, case studies, onboarding, sales enablement) to drive adoption and pipeline. Run webinars, gather developer feedback, support product positioning, and collaborate with Sales, Developer Experience, and Product.

Lead and manage the middle-grade and graphic novel marketing team (three direct reports), set category strategy, execute high-impact frontlist/backlist campaigns, oversee budgets, collaborate cross-functionally, present results to leadership, and drive discovery through innovative marketing and analytics.

Create technical demos, reference architectures, and workshops that make a complex AI-agent security platform understandable. Gather field and customer feedback, validate AI-generated content for accuracy, enable sales and partners with technical assets, represent the product at events, and support launches and technical positioning across product and marketing teams.

Lead SEO strategy and execution focusing on AI-driven and traditional search visibility. Optimize content for AI answer engines (GEO), run technical audits, build AI/automation workflows for keyword research and reporting, and translate SEO performance into client-ready insights while collaborating with developers and cross-functional teams.

Lead and scale paid acquisition for consumer app growth and merchant lead generation. Own strategy, manage agencies, run and optimize campaigns across major ad platforms, build experimentation roadmaps, manage attribution and reporting (AppsFlyer, GA4, GTM, Salesforce), and partner with Product, Sales, Data, and Creative teams.

Lead go-to-market strategy for Commerce products, define positioning, messaging, and pricing, create launch materials and sales enablement, drive market intelligence, support demand generation and customer adoption, and collaborate with product, sales, and customer success to grow e-commerce and thrift retail solutions.

Lead data-driven demand generation and growth programs for Enterprise customers. Build multi-channel campaigns (paid, owned, earned, ABX), align marketing and sales for better handoffs, track revenue-focused metrics, run experiments, and optimize funnel conversion to drive pipeline and qualified opportunities.

Own and execute IDMWORKS digital presence and demand generation: paid media, SEO, content, marketing automation (Pardot), email, social, webinars, website updates, analytics, and contractor management to drive MQLs, pipeline, and conversion improvements.