Top Marketing Jobs in Baton Rouge, LA

Develops direct-response copy for direct mail and paid social advertising, including headlines, offers, body copy, and calls to action. Creates and tests messaging hypotheses, analyzes performance metrics, collaborates with design and marketing teams, and ensures persuasive copy complies with legal and regulatory requirements. Uses AI tools to generate and refine concepts while tailoring messaging to diverse life insurance audiences.

Develop technical demos, proofs of concept, lab environments, reference architectures, solution guides, blogs, and whitepapers for networking, cloud, security, and AI solutions. Partner with sales, customers, product management, and marketing to explain complex technologies, support deals, conduct presentations and workshops, gather market feedback, and influence product roadmaps and messaging.

Own product marketing for Escape’s application security platform, defining positioning, messaging, go-to-market strategies, launch plans, competitive research, thought leadership, and sales enablement. The role translates technical security capabilities into compelling narratives for security leaders and engineers, supports pipeline growth, and establishes scalable product marketing processes across US and European markets.

Coordinate marketing campaigns, email programs, audience segmentation, tracking, QA, approvals, attribution, reporting, and dashboards. Maintain campaign assets, templates, suppression lists, and compliance processes. Support website operations for Swoop and NimbleRx by publishing updates, troubleshooting issues, and documenting bugs. The role requires strong attention to detail, marketing automation experience, web analytics knowledge, and the ability to manage multiple deadlines.

Owns Payscale’s website growth across SEO, AI search visibility, CRO, analytics, and conversion optimization. Responsibilities include technical SEO, keyword strategy, AEO, landing-page performance analysis, A/B and multivariate testing, Webflow implementation, GA4 and GTM reporting, dashboard development, funnel analysis, and AI-assisted insights. Partners with Demand Generation, Content, Product Marketing, and Marketing Operations to improve traffic, engagement, and pipeline conversion.

Develop and scale UHNW marketing strategy and capabilities while serving as a strategic partner to private wealth advisor teams. Translate advisor and client needs into marketing programs, plans, campaigns, events, and measurable growth initiatives. Build trusted relationships, manage budgets, coordinate cross-functional implementation, analyze performance, and optimize programs. The role requires expertise in affluent audiences, relationship-based growth, referral development, advisor positioning, and launching scalable marketing capabilities in an evolving environment.

Owns B2B social media, influencer marketing, partner campaigns, event activations, and growth marketing initiatives. Responsibilities include developing integrated campaigns, managing social channels and content, overseeing paid influencer partnerships, supporting executive communications, coordinating events, measuring campaign performance, and collaborating cross-functionally to advance brand awareness, pipeline, and developer adoption.

Own Neuroscale’s performance and growth marketing engine from the ground up. Manage paid acquisition, creative testing, landing pages, conversion optimization, attribution, funnel analytics, audience discovery, and product-led growth experiments. Personally connect media spend to qualified pipeline, ARR, CAC, and payback. Build scalable marketing systems, automate workflows, develop ICP and messaging playbooks, and partner with founders, Product, Design, Sales, and Revenue Operations to improve acquisition economics and conversion.

Supports global partner marketing initiatives by managing the partner portal, coordinating co-branded collateral and campaign kits, tracking campaign performance, maintaining lead and attendee data in Salesforce, and coordinating webinar, field event, summit, and trade show logistics. The role also supports partner onboarding, asset organization, reporting, cross-functional project tracking, and occasional on-site event execution.

Develops and manages paid influencer and ambassador programs, including channel planning, creator recruitment, negotiations, campaign execution, content approvals, budget management, performance analysis, optimization, compliance, agency oversight, and one direct report. The role collaborates across marketing, creative, legal, medical, regulatory, finance, and product teams to drive brand awareness, engagement, customer acquisition, and measurable commercial outcomes.

Lead Presidio’s corporate events strategy and execution, including conferences, executive summits, trade shows, leadership meetings, and regional events. Manage event budgets, vendors, contracts, logistics, production, executive support, risk planning, and ROI reporting. Build and mentor an events team while partnering with Brand, Marketing, Sales, and executives to deliver high-impact experiences aligned with corporate priorities. The role is remote in the U.S. and requires 35–50% travel.

Develop and execute integrated content, thought leadership, event, and multichannel marketing programs for Sparkfund’s distributed capacity procurement business. Create technical content, sales enablement materials, presentations, and digital assets; coordinate conferences, speaking opportunities, vendors, budgets, and timelines; maintain website content using SEO and GEO practices; and track marketing performance. Collaborate with executives, technical experts, commercial teams, agencies, and external partners to ensure consistent messaging and support business objectives.

Lead and scale global demand generation across field marketing, digital demand generation, and integrated campaigns. Manage the demand generation team, own pipeline and revenue contribution targets, oversee events, paid media, automation, nurture, web optimization, and ABM programs, and partner with Sales and Product Marketing. Track campaign performance, manage agencies and vendors, optimize marketing technology, and develop strategies across products and market segments.

Own paid media campaigns, budgets, audience targeting, and performance optimization across major advertising platforms. Manage HubSpot marketing operations, automation, lead scoring, routing, lifecycle stages, integrations, tracking, attribution, and funnel reporting. Partner with Sales and Marketing to improve pipeline contribution, data quality, and conversion performance while ensuring email compliance. Build dashboards, test campaigns, and apply AI tools to improve marketing efficiency.

Own and scale paid marketing across Meta and Google Ads, expanding into TikTok and LinkedIn. Responsibilities include ad copywriting, creative testing, UGC creator management, KPI optimization, attribution analysis, funnel optimization, and cross-functional collaboration to drive revenue growth. The role requires managing substantial advertising budgets and improving performance metrics such as CPA, ROAS, CTR, and CAC.

Owns paid social acquisition, creative production, testing, optimization, and revenue growth across multiple consumer healthcare brands. Manages Meta and TikTok strategy, budgets, campaign structures, audiences, tracking, ROAS, CAC, and conversion performance. Builds creative and creator pipelines, analyzes ad performance, oversees organic social and community management, and partners with analytics, CRO, brand, legal, clinical, and compliance teams in a regulated healthcare environment.

Owns Swamp Club’s marketing function end to end, including strategy, brand stewardship, content, customer amplification, podcasts, events, launches, digital marketing, and community engagement. Partners closely with founders, uses data and AI to test growth opportunities, produces daily communications, and builds awareness among developers, builders, customers, media, and industry communities.

The Director of Demand Generation and Integrated Marketing leads multi-channel campaigns spanning paid media, lifecycle marketing, content, web, social, events, and sales alignment. The role translates marketing strategy into execution, manages agency relationships, optimizes campaign performance, develops reporting and dashboards, and drives qualified leads, pipeline, and purchases. Responsibilities also include audience segmentation, funnel strategy, marketing technology, data quality, cross-functional coordination, and performance-based recommendations.

Supports end-to-end marketing event execution, including venue research, vendor coordination, budget support, email coordination, timeline management, shipping marketing materials, reporting, and cross-functional collaboration. The role also contributes to event marketing strategy and brand initiatives while managing multiple projects. Travel of 15–20% and occasional weekend or after-hours work may be required.

Leads CRM and lifecycle marketing strategy, client delivery, department operations, profitability, and team development. Develops retention programs across email, SMS, loyalty, subscription, and referral channels, particularly for Shopify-based DTC brands. Requires hands-on Braze expertise, Klaviyo knowledge, lifecycle audits, funnel strategy, segmentation, reporting, process development, and senior client leadership. Manages managers, strategists, and creatives while driving measurable revenue and customer lifetime value growth.

Leads Americas channel partner marketing strategy and a team of marketing managers. Develops joint go-to-market plans, campaigns, launches, messaging, content, incentives, public relations, and events with distributors and telecommunications partners. Manages marketing investments, budgets, KPIs, and ROI while aligning partner activities to Microsoft cloud revenue goals. Builds executive relationships, advises partners on cloud solutions, develops scalable programs, and drives cross-functional execution, talent development, and measurable business outcomes.

Lead and scale Airbnb’s US and Canada influencer affiliate program, managing influencer relationships, recruitment, onboarding, content, payments, campaigns, budgets, reporting, and ROI. Develop editorial calendars and marketing briefs, collaborate with media and cross-functional teams, amplify influencer content through paid social, pilot new growth tactics, and present performance insights and recommendations to leadership.

Directs strategy, planning, buying, and execution of partner media investments across publishers, medical journals, point-of-care networks, EHR platforms, podcasts, sponsorships, and premium placements. Manages publisher and vendor relationships, negotiates agreements, oversees client budgets, optimizes campaign performance, presents reporting, and leads a planning and activation team. Collaborates across strategy, performance media, ad operations, client services, and project management to deliver integrated healthcare and pharmaceutical media campaigns.

Manage paid media and app acquisition campaigns across Google, Microsoft, Apple, and other channels. Plan, execute, test, optimize, and analyze campaigns to drive profitable user and subscriber growth. Lead incrementality testing, creative experimentation, channel expansion, app economics modeling, and spend optimization. Own high-priority marketing projects and communicate recommendations using data, experimentation, and strategic judgment.

Own GitLab’s competitive positioning for AI and agentic software development. Analyze competitors and market signals, shape product roadmap recommendations, develop sales and executive enablement assets, lead displacement campaigns, and brief analysts, investors, and executives. Establish thought leadership, define competitive narratives, measure win-rate impact, and elevate competitive marketing practices across the team.