Product Marketing Director, Payments

We’re expanding our world‑class product marketing team with a curious, versatile, and impact-seeking product marketer. Do you love the tech in tech product marketing? Are you a natural storytellers who happens to be passionate about the role digital assets play in the global financial markets?  As part of the Fireblocks product marketing team, you'll define positioning, lead go-to-market strategy, and collaborate cross-functionally to demonstrate the value of Fireblocks’ solutions to a customer base equally excited about the market opportunity. 
As our Product Marketing Director for Payments, you'll own go-to-market strategy for Fireblocks' payments infrastructure and network solutions. You'll position how Fireblocks enables payment service providers, remittance companies, and cross-border payment platforms to move money globally with speed, security, and transparency that traditional rails can't match. This role requires deep understanding of payments ecosystems, network effects, and the regulatory landscape shaping the future of global money movement.

• Own the Payments Vertical: Develop deep expertise in payment service providers, remittance platforms, cross-border payments, and stablecoin infrastructure as your primary focus areas.
• Drive Go-to-Market Strategy: Define and execute precision GTM strategies for payments solutions, driving pipeline growth, adoption, and revenue within PSPs, payment networks, and remittance companies.
• Become an Expert: Maintain competitive and market trend expertise in blockchain-based payments, stablecoin infrastructure, cross-border settlement, and traditional payment rails. Work closely with the competitive and research team, maintain an always-learning mentality, and attend payments-industry events as needed and desired.
• Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to payment companies, PSPs, and financial institutions transforming how money moves globally.
• Enable Sales on Complex Payment Use Cases: Develop sales enablement content that helps teams articulate Fireblocks' value for instant settlement, multi-currency treasury management, and regulatory compliance.
• Partner with Payments Ecosystem: Build relationships with stablecoin issuers, payment networks, and regulatory bodies to inform product strategy and market positioning.

• 8-10+ years of Product Marketing experience in payments, fintech, or financial infrastructure (don't require all three - candidates from Stripe, Adyen, Wise, etc. may have payments without blockchain)
• Payments Expertise: Deep understanding of payment rails, cross-border payments, settlement systems, remittance flows, or payment network dynamics. Experience marketing to PSPs, payment platforms, or financial institutions preferred.
• Industry Storytelling: Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem. Proven track record creating compelling narratives around infrastructure and network effects.
• Market Knowledge: Experience and interest in cryptocurrency, digital assets, stablecoins, and the blockchains powering global financial transformation. (If you don't have blockchain experience but are deeply curious and fast-learning, we want to hear from you.)
• Strategic & Tactical Agility: Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution. Comfortable being hands-on creating content while also thinking strategically about market positioning.
• Cross-Functional Influence: Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence. Experience influencing product roadmap based on market insights and competitive intelligence.
• Content Development: Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives. Portfolio of work samples (solution briefs, positioning docs, launch materials) required.
• Analytical Mindset: Ability to define success metrics and translate data into actionable insights. Experience measuring PMM impact on pipeline, win rates, and sales velocity.
• Global Perspective: Understanding of regional payment nuances, regulatory requirements, and go-to-market strategies across markets preferred.

Why This Role Matters

Global payments are at an inflection point. Traditional payment rails are slow, expensive, and opaque—but blockchain-based infrastructure is changing that. Fireblocks powers payment companies moving billions of dollars across borders instantly, enabling new business models that weren't possible before.

As our Payments PMM Director, you'll shape how the market understands this transformation. You'll work with innovative payment companies, PSPs, and financial institutions who are building the future of money movement. Your positioning, messaging, and go-to-market strategies will directly impact Fireblocks' growth in one of our highest-priority verticals.

For employees hired to work from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs. It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $180,000 - $230,000. The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits. 

While we believe competitive compensation is a critical aspect of your decision to join us, we do hope you also spend time considering why our mission and culture are right for you. We are creating something transformational here, and we hope you are as excited about the future as we are.