Location: Remote`
About Ask Media Group: Ask Media Group is powered by energetic, data-driven marketers. We're looking for an experienced Performance Marketing Media Buyer specializing in paid search to join this cutting-edge team to acquire ROI-positive traffic at scale. You'll apply deep expertise in paid search marketing to manage diverse keyword portfolios that drive significant traffic and revenue for the company.
What You'll DoYou'll be a pivotal member of our team, managing large-scale performance marketing campaigns and responsible for driving meaningful performance for the company.
- Hands-On Media Buying: build, manage, and scale performance marketing campaigns across Google Ads and Microsoft Advertising, with a strong focus on paid search strategies (e.g., search arbitrage). Prior work in media buying for search aggregator or content-style sites (e.g., native, arbitrage) a big plus.
- Manage High-Volume Accounts: high spend ($1M+/month) portfolios composed of tens of millions of keywords across different categories and subjects
- Data-Driven Optimization: share performance insights to refine bidding logic, creative selection, and other optimization techniques. Conduct rigorous A/B tests on creative, targeting strategies, etc., directly helping to develop repeatable best practices
- Reporting & Accountability: monitor daily campaign performance, identify trends, diagnose issues, and quickly propose fixes. You'll be accountable for performance, demonstrating high ownership of spend
- Influence Platform Development: partner closely with product and data science to inform platform features around campaign setup, optimization, targeting, and reporting. You'll identify high-leverage campaign patterns for automation and provide critical feedback on new features and algorithms from a media buyer’s perspective
- 5+ years of hands-on media buying experience with a strong track record in paid search marketing. Experience with performance marketing (e.g. search arbitrage, lead gen, and/or driving to search landing pages) preferred
- Proven expertise managing and optimizing large-scale campaigns on Google Ads and Microsoft Advertising. Experience with large budgets and/or large keyword sets preferred
- Expert understanding of Google Ads and/or Microsoft Advertising including deep knowledge of automated bidding strategies, ad types, platform settings, and optimization techniques
- Strong analytical skills and data instincts: you can identify trends, diagnose issues, and propose fixes quickly.
- Experience making informed decisions through A/B testing, analysis, reporting, and dashboards
- Strong understanding of performance metrics (e.g., CPC, CTR, RPM, ROAS, CPA) and how to drive them at scale.
- Technical knowledge including strong Excel skills. Experience with with SQL and BI/Analytics tools preferred
- Ability to work independently as well as in a collaborative team setting, with strong problem-solving and time-management skills. Experience collaborating directly with engineering, product, or data science teams to improve efficiency, tooling, or workflow systems
- Excellent communication skills and comfort working cross-functionally in a fast-paced, experimental environment while maintaining attention to detail
- Bachelor’s degree or relevant work experience required.
Company Culture
As an organization, we value transparency, collaboration, learning, and collegiality. People are passionate about learning and doing our best. Sometimes we fail, but we learn from these failures. All the while, we believe that maintaining work-life balance and having fun is the key to our success.
Salary & Benefits
The salary range for this position is $80,000- $120,000 USD annually. The base salary range represents the anticipated low and high end of the salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Ask Media Group’s total compensation package for employees.
Additional Information
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Top Skills
What We Do
Home to the iconic Ask.com website and headquartered in Oakland’s thriving downtown, Ask Media Group is a collection of websites that help curious people find the information they need. Our growing portfolio of websites helps our users discover everything from bathrobes to tax forms, and we thrive on the challenge of developing a wide variety of sites that address everyday questions, no matter how large or small. Our team knows how to not only create but profitably grow digital properties to meaningful scale, touching the lives of millions of people each day. Ask Media Group is owned and operated by IAC (NASDAQ: IAC).
Founded as Ask Jeeves in 1996 and re-named Ask.com in 2005, Ask.com has spent the last 20 years committed to its mission of increasing personal knowledge by empowering people with answers. Our collection of websites now comprise of the Ask Media Group.
We’re from Oakland. We embrace our East Bay location and the iconic role we play in Oakland’s blossoming tech scene. We’re made up of a bunch of small teams who work closely together to tackle big challenges and pursue exciting opportunities. We teach each other, support each other, and strive to make our work environment a great place to learn and grow—individually and collectively. We take every opportunity to give back to our backyard and global community.
To provide a fast, accurate, and reliable online experience to hundreds of millions of people each month, we build technology for speed and scale that exceeds the capability of most other online media companies.
Our technology helps us explore opportunities to acquire web traffic, provide satisfying user experiences, and profitably monetize every session, and do so in a way that can be scaled massively and efficiently.
