Top Marketing Jobs in Baton Rouge, LA

Leads product marketing strategy for AI-driven hardware and software solutions. Owns corporate narrative, positioning, pricing and packaging, competitive intelligence, sales enablement, and market insights. Partners closely with Product, Marketing, and Sales while managing and mentoring two product marketers. Requires executive-level storytelling, technical curiosity, analytical skills, and experience building marketing functions in complex B2B environments.

Own and scale product marketing, content, and sales enablement end-to-end: GTM messaging, launches, sales materials, competitive differentiation, and measurement to drive pipeline, deal acceleration, and win rates. Manage multiple senior initiatives, align cross-functional stakeholders, and use AI to scale output and optimize results.

Volunteer marketing specialist to research market fit and competitive landscape, support market-entry evaluation, run research and analytics, help optimize automation and lead-nurturing, assist campaign execution and content creation, and produce monthly KPI reports. Requires weekly standups and minimum 4 hours/week commitment.

Volunteer marketing strategist to research market fit and competitors, plan and execute integrated paid and social campaigns, optimize online presence and lead-nurturing, analyze campaign performance, and support content, product launches, and fundraising. Requires collaboration with team, weekly meetings, and minimum 4+ hours/week commitment.

Supports DIRECTV for Business marketing initiatives through copywriting, campaign execution, market segmentation, KPI analysis, competitive research, website experience recommendations, and collaboration with creative and cross-functional teams. The intern may focus on business marketing or user experience and design while helping improve brand consistency, campaign effectiveness, qualified leads, and customer activations.

The Vice President of Marketing will reposition Mirantis as a full-stack AI infrastructure company, owning brand narrative, analyst and media presence, enterprise and neocloud marketing motions, ecosystem partnerships, and measurable demand generation. The role requires reshaping the existing team, building credibility with infrastructure and AI audiences, partnering with Sales, Product, BD, NVIDIA, and neoclouds, and demonstrating market impact through launches, awareness, pipeline, and strategic relationships.

Own multiple marketing projects from scoping through launch and performance tracking. Develop content, community, social media, and brand strategies; build messaging guidelines and audience engagement processes; analyze feedback and campaign metrics; coordinate cross-functional teams and agencies; and test new channels to grow visibility and engagement. The role requires hands-on execution, strategic thinking, consumer brand experience, AI application experience, and strong global communication skills.

Volunteer Email Marketing Lead responsible for creating monthly newsletter content, segmenting and managing email lists, planning and executing campaigns for events and fundraising, analyzing performance metrics, running A/B tests, and optimizing messaging to engage young mothers and supporters.

Lead strategy and execution for Headway’s provider community and content programs. Define member journeys, manage channels and events, build an ambassador program, capture provider stories, and measure engagement to drive business outcomes and provider advocacy.

Writes and edits B2B marketing content for technical audiences across web, email, advertising, social, video, presentations, case studies, and thought leadership. Develops SEO-friendly, conversion-focused copy, reviews technical content, supports campaigns, collaborates with creative and social teams, and analyzes content performance. The role also manages multiple projects, maintains brand voice, and drafts award and speaking engagement responses.

Lead US product marketing for Solventum's healthcare payment, population health, and quality methodologies. Create strategy, messaging, commercialization plans, and core content; run market and competitive research; support new product introductions, events, webinars, and go-to-market activities; collaborate with sales and business unit stakeholders to drive adoption and financial objectives.

Own and execute field marketing and events (conferences, roadshows, partner activations) to drive pipeline. Plan multi-city roadshows, manage vendors, budgets, logistics, and onsite execution. Partner with Sales, Product Marketing, and Growth to drive meeting generation, track ROI, and optimize event performance while supporting broader demand generation.

Senior marketing technology leader who architects multi-platform MarTech solutions (Adobe and non-Adobe), advises clients, leads presales and delivery, and drives data-driven orchestration, lifecycle marketing, and governance across B2B and B2C programs.

Lead North American marketing strategy and commercialization for next-generation refrigerants in the food retail and commercial refrigeration market. Responsibilities include market segmentation, value proposition development, NPI launch coordination, OEM and industry partnership development, customer and competitive analysis, business model support, technical messaging, and cross-functional collaboration. The role requires 25–40% travel and engagement with customers, industry experts, and partners.

Lead product marketing strategy for Omada Health’s cardiometabolic portfolio, including diabetes, hypertension, weight management, cholesterol, and GLP-1 programs. Own positioning, competitive differentiation, packaging, pricing, go-to-market planning, product launches, sales enablement, and marketing content. Partner with product, clinical, commercial, and thought leadership teams while leading, mentoring, and developing a team of 2–3 product marketers.

Execute growth marketing initiatives across landing pages, A/B tests, workplace messaging, email campaigns, digital and physical marketing assets, and targeted worker and workplace campaigns. Monitor performance, iterate based on results, and support ad hoc marketing projects. The role requires strong storytelling, audience understanding, visual judgment, rapid learning, and effective use of AI tools.

Execute B2B demand-generation campaigns: build and optimize paid search and paid social, create LinkedIn audiences, perform keyword research, report pipeline metrics, prepare QBR decks, and collaborate on quarterly client plans.

Leads LillyDirect’s forward-looking Consumer and HCP marketing strategy, growth investments, content briefing, innovation pipeline, competitive intelligence, and partnership alignment. Sets goals, KPIs, budgets, and testing strategies; advises senior leadership on investment priorities and scales successful marketing initiatives. Manages and develops marketing talent while fostering an inclusive, high-performing culture.

Develop and lead data-driven growth marketing strategies across paid, organic, lifecycle, referral, conference, and partnership channels. Own acquisition, brand awareness, campaign optimization, funnel analytics, experimentation, marketing automation, and KPI reporting. Collaborate with sales, customer success, product, creative, and content teams to improve conversion and revenue. Establish growth processes and standards while mentoring team members and fostering experimentation.

Develop and execute social media strategies for multiple client accounts across industries. Responsibilities include defining brand voice, managing influencer programs, creating content calendars and campaign briefs, writing social copy, monitoring trends, communicating with clients, analyzing performance, and optimizing strategies. The role requires autonomous workload and account management, cross-functional collaboration, AI-enabled process improvement, and consistent delivery of high-quality, on-time work.

Build and manage emails and newsletters in Salesforce Marketing Cloud for the Digital and Social Media department. Support team operations and enablement, assist with ad hoc project management initiatives, and collaborate within a large corporate environment. The role requires Salesforce Marketing Cloud experience and at least five years of corporate experience.

Lead and scale marketing operations across two brands: manage martech stack, lead lifecycle, automation, reporting, and cross-functional projects. Build scalable systems, improve lead routing and attribution, drive operational excellence, and deliver analytics to inform executive decision-making.

Own paid acquisition across major advertising platforms, optimizing CAC, ROAS, conversion, AOV, and LTV. Lead landing-page, funnel, pricing, offer, and creative testing without designing visuals. Build SMS and email lifecycle programs for retention, abandoned carts, subscriptions, and win-back campaigns. Develop analytics dashboards and attribution reporting, allocate budgets using performance data, and ensure compliance with healthcare and platform advertising policies. Operate independently in a fast-paced, remote startup environment.

Leads strategy and execution for customer retention, expansion, product adoption, and lifecycle engagement in a B2B SaaS environment. Builds signal-driven programs using product usage, health scores, behavioral data, and lifecycle milestones. Partners across Customer Success, Product, Revenue, and Demand Generation, supports customer advocacy, owns growth-related metrics, and builds a customer marketing team.

Own Growth Marketing analytics and data operations: build and maintain full-funnel reporting, ensure data governance and attribution, manage segmentation and Pardot audiences, maintain executive BI dashboards, partner with IT and Sales Ops, direct offshore data resources, and implement AI-assisted workflows to automate analytics and QA.