Women-first dating and social networking app Bumble and global esports firm Gen.G announced a partnership this week to launch Gen.G’s first ever all-women esports team, Gen.G Empowered by Bumble (Team Bumble).
As part of their shared goal to drive empowerment in the gaming community, Bumble and Gen.G will also develop inclusive gaming platforms. Bumble has also added a “gaming” badge for Bumble BFF users to sport on their profiles to make it easier to connect with gamers in their communities.
Bumble will now become an official partner for Kristen Valnicek (@KittyPlays), Gen.G's Head of New Gaming Initiatives, as well as partner to #TeamKitty, KittyPlays’ network of women gamers and streamers. Gen.G and Bumble will work together on custom content and activations building upon the momentum of this growing community.
"I'm honored to partner with Bumble to make a lasting impact in gaming! Bumble is a visionary company in technology, media, women's empowerment, and facilitating human connection, which perfectly aligns with my own vision of inspiring positivity and empowering my audience."
"I'm honored to partner with Bumble to make a lasting impact in gaming! Bumble is a visionary company in technology, media, women's empowerment, and facilitating human connection, which perfectly aligns with my own vision of inspiring positivity and empowering my audience," said Valnicek in a statement. "Bumble is in the unique position of providing value to an entire generation of gamers, encouraging them to strive for their goals and facilitating ways to connect them IRL. The future is bright and I can't wait to see the impact we make together!"
Elite professional Fortnite players and a select group of passionate gaming influencers will be on Team Bumble, whose team will have a dedicated Bumble streaming room at the Gen.G training facility in Los Angeles.
"Our mission at Bumble is to empower women around the world, and we're proud to partner with Gen.G to continue expanding into the esports and gaming communities," said Chelsea Maclin, VP of Marketing at Bumble. "Together with Gen.G, we want to empower women trailblazers, and make it easier for them to connect with their community whether it be through dating, friendship, or networking."