Today, candidates have their choice of employers and won’t just leave their job to work anywhere. They must know about your company before even thinking about working for you. Without a compelling employer brand, it’s nearly impossible to attract candidates. This playbook shares our step-by-step content creation process which has helped thousands of tech companies amplify their employer brands and make tens of thousands of hires in the process. It will help you overcome your lack of brand recognition and attract the candidates you need.
WHAT WE'LL COVER
- How to segment your audience for optimal performance
- Steps to create the best content for your company
- Ways to promote your content that drives results